Skip to main content

Google dodges FTC antitrust lawsuit with changes to search, patents, ads

Image used with permission by copyright holder

Google has agreed to change a number of its search and advertising business practices as part of a settlement with the U.S. Federal Trade Commission. The agreement brings to close the agency’s years-long antitrust investigations of the search giant. The unsurprising settlement means Google will not be sued for antitrust violations, and is widely considered a “win” for the Internet company.

“The evidence the FTC uncovered through this intensive investigation prompted us to require significant changes in Google’s business practices. However, regarding the specific allegations that the company biased its search results to hurt competition, the evidence collected to date did not justify legal action by the Commission,” said Beth Wilkinson, outside counsel to the Commission, in a statement. “Undoubtedly, Google took aggressive actions to gain advantage over rival search providers. However, the FTC’s mission is to protect competition, and not individual competitors. The evidence did not demonstrate that Google’s actions in this area stifled competition in violation of U.S. law.”

Recommended Videos

Google’s FTC settlement, summed up

Patents: As part of the settlement, Google has agreed to allow competitors to use patents pertaining to smartphone, tablet, and computer technology that Google acquired in its acquisition of Motorola Mobility (PDF). Google has also agreed to drop all applicable patent lawsuits in U.S. federal courts and the International Trade Commission, and will attempt to settle future disputes over the use of its patents through out-of-court, third-party negotiations.

Ads: In separate letter of commitment to the FTC (PDF), Google agreed to make changes to its AdWords platform that will allow advertisers to more freely use competing advertising services. “Advertisers can already export their ad campaigns from Google AdWords,” wrote David Drummond, Google Senior Vice President and Chief Legal Officer, on the company blog. “They will now be able to mix and copy ad campaign data within third-party services that use our AdWords API.”

Search: Finally, Google has agreed to allow websites to remove their content from Google commerce services, like Flights, Shopping, or Hotels, that may compete with their own businesses. Google promises to honor the requested opt-out within 30 days of receiving notice. Websites that choose to remove their content from Google’s aggregating services will still appear in Google’s standard search results, and those websites’ Page Ranks will not be affected by the opt-out, Google says.

In a statement, FTC Chairman Jon Leibowitz said that the “changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy.”

What Google’s changes mean for you

So, what does this all mean for us, the consumers and users? Well, not too much. Google services will probably become a bit less useful, with companies like Yelp, TripAdvisor, and Expedia expected to pull the opt-out card. We’ll also likely see more smartphones and tablets that include technology controlled by Google (though many of us likely won’t even know it). And that’s about it.

In other words, this is a much bigger deal for Google (e.g. it avoided an antitrust lawsuit) and the FTC (it was able to say it did something to knock Google’s dominance down a notch).

Andrew Couts
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
OnePlus makes Apple Watch owners jealous with novel charging cable
Apple owners are having to pay a lot more for the privilage
A OnePlus smartwatch being connected to the POGO pin on the OnePlus 2-in-1 charging cable

Update 07/16: we've now included mention of Nomad's 2-in-1 charger for iPhone and Apple Watch

Look, I get it. Charging cables aren't exactly the sexiest product in the tech world and I'd forgive you for rolling your eyes - but OnePlus has introduced a new cable at a price point which makes it way more accessible than rivals.

Read more
Google Pixel 10 launch date confirmed with multiple devices teased
The Pixel 10 launch is just a few weeks away
The Google Pixel 9 Pro Fold, Pixel 9 Pro, and Pixel 9's screens.

Invites have gone out for the Google Pixel 10 launch event, along with a tease that there will be more than one product announced.

Google will hold its Made by Google event on August 20, with the invite reading "you're invited to an in-person Made by Google show where we'll introduce the latest additions to our Pixel portfolio of devices." The event kicks off at 1pm ET, 10am PT.

Read more
This leaked iPhone 17 Pro color has me excited for the iPhone 17 Pro
A close-up of the cameras on the iPhone 16 Pro.

I've been reporting on technology for almost twenty years, and I vividly recall the early years of the smartphone industry when companies like Nokia pushed the boundaries when it came to smartphone colors. 

Rather than the less exciting neutral colors that have become standard in the industry — gray, white, silver, and gold — Nokia launched phones in bright red, yellow, and other vibrant colors. Yes, there were still the same standardized options, but you also had bright neon colors, such as the yellow Lumia 1020 or the orange Nokia N8. 

Read more