Google Lens, first introduced at Google I/O 2017, is one of the most exciting features to come along for Android in years. Originally an exclusive feature only found on Pixel smartphones, Google Lens is now baked into many Android handsets, and is available as an app in the Play Store.
Google Lens combines the power of A.I. with deep machine learning to provide users with information about many things they interact with in daily life. Instead of simply identifying what an object is, Google Lens can understand the context of the subject. So if you take a picture of a flower, Google Lens will not just identify the flower, but provide you with other helpful information like florists in your area.
How to access Google Lens
While there are a few ways to access Google Lens, the easiest is simply long tapping on the home button to open Google Assistant. Once it’s open, tap the Google Lens (camera) icon on the right to open a viewfinder screen. Point the camera at the item you are interested in, and tap on it. If you don’t see the Google Lens icon, make sure you have the app downloaded from the Play Store.
Once Google Lens identifies an item, you can continue to interact with Assistant to learn more. If you point it at a book, for example, you’ll be presented with options to read a New York Times review, purchase the book on the Google Play Store, or use one of the recommended subject bubbles that appear below the image.
If Google Lens accidentally focuses on the incorrect item, you can click the Lens icon and get another try.
Google Lens isn’t perfect. The company admits the technology works best for identifying books, landmarks, movie posters, album art, and more. Still, we were impressed when it offered up reviews, social media accounts, and business information when we pointed it at the awning for a small store. Point it at a business card and it will let you save the person as a contact, as well as fill in all the details on the card for you.
While Google Lens is still in its infancy, it shows a lot of promise. Its deep learning capabilities mean we should only expect it to get better in the future. Google Lens is currently available on many Android smartphones including the Pixel 2, LG G7 ThinQ, and OnePlus 6. Expect to see new features roll out later this year as the Pixel 3 and other Android flagships for 2018 are announced.