Microsoft takes aim at China to boost Windows Phone

microsoft sell cheap phones china win8

Microsoft continues to search for ways to make Windows Phone stand out against Android and iPhone as its competitors eat up the vast majority of phone sales. While Windows Phone devices were never too expensive to begin with, the company has made it clear the goal is to make cheaper Windows Phone devices compared to Android and iOS in order to attract customers in emerging markets like China.

While Mozilla has been hard at work pushing out its low-budget Firefox OS to emerging markets around the globe, Microsoft has spent much of its last four years with Windows Phone trying to compete in major European and U.S. markets against Android and iOS. This new focus appears to be an attempt by the software company to shift gears and target emerging markets like China and other regions much more strongly than before.

Compared to other devices on the market, Windows Phone devices are known for being much cheaper than iPhones, and relatively cheaper than Android devices of similar hardware and design. The reason for the price drop is to attract adoption to Windows Phone OS, which has had a difficult time attracting developers and new apps into its lackluster ecosystem. Microsoft is upping the ante though, and partnering with major chip manufacturer Qualcomm to attract new customers in growing markets by offering even cheaper phones than before with more budget-friendly prices that don’t require subsidies or other offers to get sales, much like the feature phones already on the market in those regions.

This news has also come with word by Mozilla of plans to build a $25 smartphone also for emerging markets. It’s quickly becoming clear that if OS builders like Mozilla and Microsoft cannot have the market share they desire for high-end smartphones in saturated regions like the United States, then they will go elsewhere to attract customers. Emerging markets in Eastern Europe, Central America, and Asia are growing rapidly and have yet to see major advances by smartphone manufacturers. It’s a matter of time now before they too become bloated and saturated.

Gaming

Google Stadia is the upcoming Netflix for games that will hurt game creators

Google Stadia promises a world where gaming is more convenient than ever, but it’s a future that will damage the way people make games.
Computing

Want to make calls across the internet for less? Try these great VOIP services

Voice over IP services are getting more and more popular, but there are still a few that stand above the pack. In this guide, we'll give you a few options for the best VOIP services for home and business users.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Smart Home

There will be 200 million smart speakers by year’s end, analysts say

A new report by the research and analysis firm Canalys predicts that more than 200 million smart speakers will be engaged by users by the end of 2019, which is a growth of over 82% from last year.
Mobile

The Best iPhone 7 battery cases to give your phone some extra juice

The iPhone 7 doesn't have terrible battery life, but you never know when you'll need to juice up on the go. To help, here are the best iPhone 7 battery cases that can keep your smartphone charged and ready for long-term use.
Digital Trends Live

Digital Trends Live: Samsung Galaxy Fold woes, zombie pigs, and more

Today's topics: Samsung Galaxy Fold, Facebook A.I. voice assistants, YouTube comes to Fire TV, facial recognition on airline flights, the SpaceX DART program, Yale's zombie pigs, and much more!
Deals

Apple iPads and iPad Pros get price cuts up to $150 on Amazon

In the market for a new iPad? Now might be the time to buy -- Amazon has discounted a range of iPad models, including the 10.5-inch, 11-inch, and 12.9-inch iPad Pro models, plus the standard iPad.
Mobile

Samsung Galaxy S10 update gives manual control of Bright Night mode

Samsung 2019 flagship smartphone lineup is here, and there aren't just two phones as usual — there are four. There's the Galaxy S10, S10 Plus, as well as a new entry called the S10e, as well as the Galaxy S10 5G.
Deals

The excellent Moto G6 is just $99 from Google Fi for a limited time

Getting a cheap smartphone can be a great way to squeeze value out of your dollars. Motorola's Moto G-range has always been good value, but never better than this: Get the Moto G6 for just $99 from Google Fi.
Mobile

Keep your huge phone beautiful with the best iPhone XS Max cases

Apple's iPhone XS Max might be the best large phone the company has ever released. But a bigger OLED display and body means there's more glass to crack. Keep your massive phone safe with the best iPhone XS Max cases.
Deals

Ultra Wideband is here, and you can use it with the 5G Moto Mod (and save $150)

5G is rolling out in the U.S., and Motorola’s Moto Z3 is one of the few phones that can use it. Select people can take advantage of Verizon’s 5G service and enjoy a $150 discount with the purchase of a Moto Z3 and 5G Moto Mod bundle.
Deals

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Mobile

The 15 most stylish iPhone docks and charging stands for your device

The right iPhone dock does more than just hold your phone. If you’re looking for the perfect dock for your bedroom, or one to sit discretely on your office desk, there’s a good chance you’ll find it here.
Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.