Samsung mocks iPhone X download speed in new ad for Galaxy S9

Samsung has always had fun poking fun at Apple and its devotees when it comes to smartphones. With every new Galaxy handset, the Korean tech company goes all in on mocking its big rival by putting out amusing ads that seek to persuade consumers to reject the iPhone in favor of one of its own offerings.

The latest commercial from Samsung, set inside an Apple Store, is no different. The 30-second ad shows an exchange between a customer and an Apple “genius,” who manages to make some very stupid faces when asked about iPhone X download speeds.

In the ad, a customer named Rosie rakes the genius about iPhone X speeds. After first evading the statement by saying the iPhone X is “faster than the iPhone 8,” he finds himself in an awkward situation when Rosie follows up and states the Samsung Galaxy S9 is faster than the iPhone X. Unable to respond, the genius manages to twist and contort his face in a way no genius has ever twisted or comforted before.

The commercial ends with the genius offering a somber expression when Rosie follows up with thought [the iPhone X] was the smartphone of the future.

Samsung used recent data from internet speed-test company Ookla as the basis for its claim about the Galaxy S9’s download speed. The study indicated that the Galaxy S9 and S9 Plus sport speeds of up to 37 percent faster than the iPhone X, 17 percent faster than the Google Pixel 2, and 38 percent faster than the Galaxy S7.

Ookla attributes improved speeds on the Samsung Galaxy S9 to its Qualcomm Snapdragon X20 LTE modem and an additional pair of antennas. This combination allows the Galaxy S9 to perform better in areas with poor signal strength as it can collect extra energy via its extra antennas. The iPhone X, on the other hand, features slower. Qualcomm Snapdragon X16 and Intel XMM7480 modems and a dual antenna setup

And while the Samsung manages to get a good jab at Apple in its commercial, it doesn’t tell the full story. According to Mike Haberman, vice president of network operations at Verizon, Ookla conducted fewer than 20,000 tests on the Samsung Galaxy S9 for its report, in comparison to more than 350,000 tests conducted on the iPhone X.

The commercial comes just weeks before Samsung is expected to release its Samsung Galaxy Note 9 handset on August 9. It also comes a week after Samsung released its disappointing earnings guidance for its second quarter, suggesting the slow sales of its Galaxy S9 handsets.

Of course, there’s a lot more to a phone’s performance than just download speeds, and there are plenty of iPhone X owners perfectly happy with their Apple-made handset. But if you’re in the market for an upgrade and can’t decide between the X and the S9, check out our handy comparison guide. And if you’re willing to wait just a little while longer, we’re expecting the Samsung Galaxy Note 9, Pixel 3, as well as a trip of iPhones for 2018 to be announced in the coming months.

Updated on July 18: Condensed story exposition and updated with Ookla testing information, as well as Samsung earnings guidance. 

Computing

Apple’s 2020 MacBooks could ditch Intel processors, arrive with ‘ARM Inside’

If you're buying a MacBook in 2020, be on the lookout for a new "ARM Inside" banner. Apple is reportedly working on transitioning away from Intel processors for its MacOS lineup in favor of new custom A-series ARM-based silicon.
Mobile

There are four versions of the Mate 20, but which one is the best?

Huawei revealed its full range of Mate 20 handsets, and it seems that there is a device that fits everyone's needs. We've compared all the options, including the Huawei Mate 20 Pro, the Mate 20 X, the Mate 20, and the Mate 20 Lite.
Mobile

LG V40 ThinQ vs. Samsung Galaxy Note 9: Can the V40 unseat the king?

The LG V40 ThinQ is packing a massive display and an incredible five lenses, making it a unique offering in the market. But is it better than the Galaxy Note 9, another phone with a huge display and great cameras?
Home Theater

Apple Music recommendations could get superpowers thanks to latest acquisition

Following the approval of its Shazam acquisition, a new report has surfaced saying that Apple has acquired music analytics firm Asaii, with its founders now members of the Apple Music team.
Mobile

The Google Pixel 3 and Pixel 3 XL are now available for purchase

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.
Mobile

The world’s thinnest smartphone fits alongside your business cards

Kyocera has taken the wraps off of a new smartphone called the KY-O1L. The device is a tiny 5.3mm thick and is specifically billed as being a phone that can fit inside a business card holder.
Product Review

Samsung’s Galaxy Book 2 is a Surface Pro alternative with one big advantage

The 2-in-1 form factor is clearly a big deciding factor for anyone looking to buy a new device, which is why Samsung is again getting in the action this year with the new Galaxy Book 2.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.
Mobile

Google Maps brings its real-time journey-tracking feature to iPhone

It's been available on Android for a while now, and now Google Maps has brought its real-time journey-tracking feature to iOS. It lets you choose who to share a journey with, and tracking ends automatically when you arrive.
Mobile

The five-camera LG V40 ThinQ is now available from the major carriers

LG has finally taken the wraps off the new LG V40 ThinQ, the company's latest and greatest flagship phone that packs a whopping five cameras. Here's how to buy the new LG V40 ThinQ.
Wearables

A strap for everyone: The best Apple Watch bands you can buy right now

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here we've gathered the best Apple Watch bands we've seen so far and there's something for everyone.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Mobile

The OnePlus 6T is coming a day earlier, event moved to October 29

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. Here's everything we know about the OnePlus 6T.
Mobile

Which new iPhone is the best? iPhone XS vs. iPhone XS Max vs. iPhone XR

Apple has three new iPhone models to choose from this year, making the choice a little harder than usual. What's the difference between the iPhone XS, the iPhone XS Max, and the iPhone XR, and which is best?