Skip to main content

TikTok extends maximum video length … again

TikTok has extended the maximum time limit for videos on the platform to 10 minutes.

The change follows several months of testing, with the new limit being rolled out to all creators now.

Recommended Videos

The change is just the latest of many extensions made to TikTok’s time limit since the app launched in 2017. Originally, TikTok allowed videos of up to 15 seconds before increasing it to one minute. In July 2021, it increased the limit to three minutes before changing it again this week.

TikTok made no public announcement before introducing the change, with U.K.-based social media consultant Matt Navarra bringing it to widespread attention in a tweet on Monday.

TikTok creeping in on YouTube territory

I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV

— Matt Navarra (@MattNavarra) February 28, 2022

Contacted after Navarra posted his message, TikTok confirmed the change, saying: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

The extra seven minutes will allow creators to get more experimental with their content, and also reduces the possibility of having to split longer presentations across more than one video.

As for TikTok, offering its community the chance to create longer videos allows it — as Navarra pointed out — to better compete with YouTube, and could work to increase user engagement on the app.

One thing’s for sure — the increased limit takes the app further away from its roots, which may disappoint some of those who were there at the start. However, the fact that TikTok is gradually extending the maximum time suggests the community is, on the whole, happy with the ongoing changes.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
TikTok will interrupt teens’ late-night doomscrolling with calming music
The Wind Down feature on TikTok.

Most teens have a TikTok account, and now the app plans to interrupt late-night doomscrolling with a fullscreen reminder to take a deep breath, wind down, and prepare for bed. Recently, TikTok has placed a heavier emphasis on the safety and well-being of its younger user base by adding more parental controls.

Aside from the addition of the meditation feature, this update gives parents more control over the content their child can view on the app. Parents can re-enable the dedicated STEM feed if it has been disabled and set customizable daily screen time limits. By default, all TikTok users under 18 have a one-hour daily limit.

Read more
Bluesky users can now post longer videos and save the inbox from chaos
Social profile page of Bluesky.

Bluesky is clearly having its feature update moment this year. Merely days after it got an Instagram-like experience with the Flashes app, the Bluesky mobile app has now received a couple of big multimedia and messaging upgrades.

As part of the v1.99 update, the social media platform now allows users to upload videos that are up to three minutes in length. So far, the duration of video posts was capped at 60 seconds.

Read more
The TikTok experience is getting better on desktop
Viewing TikTok videos on desktop.

TikTok is giving a lift to the experience of viewing viral short-form videos on desktop. The company says it is bringing what it calls a modular layout to the Tiktok web app, which includes a full-screen LIVE video feed and a floating player that is exclusive to desktop viewing.

The platform has changed the position of the navigation bar as part of the modular design makeover. TikTok says the new design opens the doors for a more immersive viewing experience and better discovery of their respective feeds.

Read more