Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Apple’s new TV app puts all your shows and movies in one place

New MacBooks may have been the highlight of Apple’s “Hello Again” event on Thursday, but the Cupertino, California company made sure to give its streaming TV platform more than a little love. The company announced two new apps for Apple’s set-top boxes and “TV,” a new portal for the Apple TV, iPhone, and iPad that collates content from across your pay-TV subscriptions in a single, unified place.

First on stage were the new apps for Apple TV, the latest to join Apple TV’s burgeoning crop of content – the set-top box’s app store recently surpassed 8,000 titles, company chief Tim Cook said. Microsoft’s blockbuster Minecraft game is coming to the platform by the end of this year, but more significantly, so are what Cook called “a new category of apps […] that combine the power of Apple TV to make watching video more interactive and social.” The first is Twitter: the social network’s product manager, Ryan Troy, demoed NFL live stream integration. During a football broadcast, a rail along the right-hand side of the screen showed tweets, Twitter polls, and Periscope streams “from multiple angles” in real time.

Second up was TV, a new app for the Apple TV and Apple’s mobile devices that delivers what Cook describes as “unified TV experience.” Aesthetically speaking, it looks a lot like a sleek, modern digital TV guide, and that’s sort of the point — it’s partly a “recommendation engine” that surfaces new shows based on content you purchased, rented, downloaded, or otherwise streamed via any Apple TV set-top box. But that’s just the tip of TV’s iceberg.

TV surfaces shows and movies from all of the services to which you subscribe, organized principally by items you’ve purchased, the TV app’s top recommendations, and shows and movies you’ve marked as “favorites.” Up Next presents shows you’ve bought on iTunes in the order you’re most likely to watch them. And a final category, “Watch Now,” changes to reflect which pay-TV services you use on your Apple TV — install a new streaming app on your set-top box and “Watch Now” automatically populates with that provider’s shows and movies. “It will completely change how you watch TV on your Apple TV as well as your iPhone and iPad,” said Cook.

Enhanced search is another way the viewing experience on Apple TV and iOS devices is improving. A beefed-up version of Siri, Apple’s cross-platform voice assistant, can resume shows where you’ve left off and search across streaming providers to find program schedules. Ask “what football games are on right now,” for instance, and it’ll pull up a schedule, a list of games that can be watched live, and related events both ongoing and upcoming.

“With Apple TV, we [wanted] the experience on your television to be as great as the experience across the rest of your Apple devices,” said Cook. “Now with the TV app, there’s really no reason to watch TV anywhere else.”

The new TV app will begin rolling out to Apple TV devices, iPhones, and iPads in December. Improved Siri search launches on Apple TV today.

Apple’s TV builds on the company’s ongoing effort to make combing its platform’s myriad programming less of a chore. In early August, the company debuted a redesigned, Siri-touting Apple TV remote app for iOS that recognizes voice queries — shout “search for movies starring Johnny Depp,” “play music by the Beastie Boys,” or “show me popular sci-fi shows” and the Apple TV responds accordingly.

And it’s a boon for Apple’s partners, besides. “For network programmers, it provides a central hub for promoting new shows,” wrote USA Today. “[It’s] a helpful tool at a time when old programming tricks for launching a new series, such as wedging a freshman show next to a hit program, don’t work in a digital world.”

But not everyone’s joining the party. According to a report from Recode, Netflix won’t be among the list of pay-TV providers available on TV at launch.

Apple’s pivot to curation services amounts to a concession, on its part, to TV content producers. In 2015, Bloomberg reported Apple had “indefinitely” suspended plans to launch a live TV service over pricing disagreements with launch partners. Not much has changed since then —  in February, CBS CEO Leslie Moonves said the company had not had any recent conversations with Apple about live streaming.

Editors' Recommendations

TV brightness wars: how bright does your TV need to be?
TV Brightness Wars

If you’re really into the latest TV tech, the fact that Samsung, LG, Sony, Philips, TCL, Hisense, and Vizio are all caught up in a TV brightness battle isn’t exactly news. But if you’re just getting into some TV research and you’re starting to read and hear about nits, and how this TV is brighter than that TV, and you’re getting this feeling that brightness is some sort of yardstick for how good a TV is, then you might rightly wonder: How bright is bright enough? How many nits do I need?

So, let’s talk about TV brightness – why it’s important, how important it really is, and when enough is enough – or if it ever will be.

Read more
Jake Paul vs Tommy Fury live stream: How to watch for free?
watch jake paul vs tommy fury live stream online promotional poster

For the first time since taking up boxing in 2018, YouTuber-turned-boxer Jake Paul is facing down a bona fide professional boxer in the ring. Paul boasts an undefeated professional boxing record of six wins, but as he has yet to touch gloves another professional boxer (most of his opponents have been other celebrities or MMA fighters), many boxing fans and commentators don't consider him a legitimate boxer.

That may change today, as Paul is going up against undefeated professional boxer Tommy Fury -- younger brother of heavyweight champion Tyson Fury -- for the newly-created WBC Diriyah Belt. This is a pay-per-view event broadcasting exclusively on ESPN+ in the U.S., making that the only way to watch Jake Paul vs Tommy Fury. So, no: There isn't a free Jake Paul vs Tommy fury live stream. Not a legal one, anyway.
Watch the Jake Paul vs Tommy Fury live stream on ESPN+

Read more
MLS Season Pass on Apple TV shows everyone else how to stream sports
Atlanta-San Jose game page for MLS Season Pass on Apple TV.

I’ve watched a lot of soccer in my lifetime. I played all over the Southeastern United States when I was younger. My kids now play on travel teams. I’m the president of our local youth rec league with 900 kids a season. So there’s a pretty good chance that if a TV is turned on in our house, there’s a game playing.

And this much was clear in the first few minutes of the opening weekend of the 2023 MLS season — and the inaugural run for MLS Season Pass: Apple absolutely nailed its implementation of a streaming sports package.

Read more