Netflix confirms it won’t be a part of Apple’s new video-streaming service

With just days to go before Apple unveils its much-anticipated video streaming service, Netflix has confirmed that its own service won’t be appearing on it.

Netflix CEO Reed Hastings confirmed the company’s position at a press gathering in Los Angeles on Monday.

In comments reported by Bloomberg, the boss of the popular streaming service described Apple as a “great company,” but added that Netflix has chosen not to integrate with the tech giant’s upcoming offering.

Hastings told reporters, “We want to have people watch our content on our service.”

He said Netflix has always had to deal with “massive competitors [such as Amazon],” describing them as “amazing, large, well-funded companies with very significant efforts.” But he added, “You do your best job when you have great competitors.”

Reed’s decision to keep its distance from Apple comes a few months after Netflix ended the option that let people subscribe to its streaming service via Apple’s online store, an in-app transaction that gives Apple a sizable cut.

Of course, it doesn’t mean Netflix has slammed the door for good on Apple’s streaming service, but if it does choose to integrate at some point, don’t expect it to happen anytime soon.

March 25 event

All eyes are now on Apple as it prepares to unveil its new video streaming service at a star-studded event in California on Monday, March 25.

Apple CEO Tim Cook is expected to unveil a subscription service offering live TV shows, a slew of original programming, and content provided by partners that Apple has managed to ink a deal with, which could include the likes of HBO, Showtime, and Starz. As with similar services such as Amazon Prime Video, separate subscriptions will have to be taken out to view content from these third-party services.

Only a week ago, Apple was reported to be “racing to secure movies and TV shows to offer alongside its own original videos and is offering concessions to get deals done.”

As Bloomberg rightly points out, media companies need to decide “whether Apple is an existential threat, as some now view Netflix, a potential partner, or something in between,” with their decisions helping to shape the direction of travel for the market in the coming months and years.

For a more in-depth look at what to expect from Apple’s debut effort at a full-fledged, subscription-based video streaming service, check out this Digital Trends piece.

Mobile

Leaked cases show off the new iPhone's squared camera module

The last iPhones just launched, but rumors about the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

What is YouTube TV? Here’s everything you should know about the TV service

YouTube TV is becoming an increasingly major competitor to other streaming services. Not sure if the service might be right for you? Don’t worry, we have a guide detailing everything you could want to know about the service.
Home Theater

Netflix vs. Amazon Prime Video: A battle of streaming giants

It might seem like Netflix should be your default choice as a streaming video service, but Amazon Prime Video's price and many extra perks make it a compelling alternative. Which one is best for you? Our comparison can help.
Movies & TV

Star Wars: The Rise of Skywalker photos confirm the return of the Knights of Ren

Star Wars: Episode IX -- The Rise of Skywalker's first teaser trailer and plot details have arrived. Here's everything we know about the movie before it premieres in December 2019.
Movies & TV

Miles Teller goes full Goose in Top Gun: Maverick set photos

The 1986 action drama Top Gun helped make Tom Cruise a superstar, and now he's returning to the role of hotshot pilot Pete Maverick Mitchell in Top Gun: Maverick. Here's what we know about the movie so far.
Movies & TV

Robert Downey Jr.’s best roles, from Chaplin to Sherlock Holmes

Robert Downey Jr. is about more than just Iron Man and the Marvel Cinematic Universe. Here's a ranking of the best roles of his illustrious career, including both the big and small screens.
Home Theater

What’s new on Netflix and what movies and shows are leaving in June 2019

Our complete list of what's new on Netflix for June 2019 and which titles will be removed will help you catch up on your bingeing, and also ensure you don't miss any titles heading into the streaming ether.
Home Theater

Here’s what’s new on HBO and what’s leaving in June 2019

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. June 2019 brings the second season of Big Little Lies and the arrival of musical drama A Star Is Born to HBO
Deals

Walmart Memorial Day deals continue with LG 65-inch Ultra HD 4K TV for just $550

Walmart has had a memorable month of Memorial Day deals on 4K TVs, but this may be the company's best bargain yet, with the LG 65-inch 65UK6090PUA now on sale for the low price of just $550.
Movies & TV

Terminator: Dark Fate trailer goes all-in on explosive, android-assassin action

The first trailer for Terminator: Dark Fate offers a peek at the next installment of the Terminator franchise, which brings back many of the sci-fi action series' original stars, along with creator James Cameron as a producer.
Movies & TV

Make it so! Star Trek: Picard trailer delivers first footage from new series

The Star Trek: Picard series will feature the return of Patrick Stewart as Jean-Luc Picard and will premiere near the end of 2019, according to CBS. The show will explore Picard's life after the events of Star Trek: The Next Generation.
Home Theater

Sports-centric streaming service FuboTV adds entertainment, lifestyle channels

With the addition of Viacom channels, yet maintaining a big emphasis on sports, FuboTV could be exactly what you’re looking for in a streaming service. We’ve got everything you need to know about it right here.
Movies & TV

Terminator: Dark Fate: Everything we know about the new movie so far

The most recent Terminator films didn't do so well, but now James Cameron has returned to reinvigorate the franchise. Here's everything we know about the cast, crew, and story of the upcoming Terminator: Dark Fate movie.