Skip to main content

Netflix’s new ‘mystery box’ aims to help kids find new shows

Netflix has launched a new “mystery box” feature aimed at helping kids to find new shows to watch on its streaming service.

Much like the “play something” button that Netflix added to its service last year to help adults quickly find fresh content instead of wasting time endlessly scrolling, the new kids-focused feature diverts the little ones to new content that Netflix’s algorithms thinks they’ll enjoy.

“What’s in the mystery box?” TJ Marston, Netflix director of product innovation for kids and family, wrote in a post announcing the new feature. “One day, it might be Ada Twist and her pals Iggy and Rosie. Another day, it could be those scary dinosaurs from Jurassic World Camp Cretaceous. Or maybe it’s a few feline friends from Gabby’s Dollhouse.”

Marston added that, as a parent and uncle, he knows that “every kid and family is unique, which is why at Netflix we are dedicated to creating an engaging and tailored experience to connect kids to the stories that shape their world. We hope that kids will love the surprise and delight of revealing the next show or film recommended for them.”

To set your child up with the new mystery box feature, follow the below:

— Login to a kids profile.

— Find the “Favorites Row” at the top of the homepage. This row is character-driven to more easily and vividly connect them with the characters, shows, and films they love as soon as they turn on Netflix.

— Hover over the sparkly “mystery box” to discover a new title. And voila, it’s showtime!

The new feature comes as Netflix faces increased competition from the likes of Disney+, Apple TV+, Amazon Prime Video, and others. Last month, the streaming service said it lost subscribers for the first time in its history — 200,000 subscribers globally in the first quarter — and expects to lose as many as two million in the current three-month period.

Slowing revenue growth also forced the company earlier this week to lay off around 150 employees — 1.3% of the company’s total workforce of around 11,300 people.

In a bid to make the service more attractive to new customers and as part of efforts to hold onto existing subscribers, Netflix recently revealed it’s planning to add a low-cost ad-supported tier to its service before the end of this year. It’s also considering moving into livestreams featuring unscripted shows and stand-up comedy.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Watch these 5 movies and TV shows before they leave Netflix in March
Jason Bateman peaking through some bushes in a scene from Arrested Development.

Every month, licenses expire and movie and TV show titles are removed from streaming services like Netflix. In some cases, Netflix has even removed (and continues to remove) its own original series to make way for new content and to keep the interface fresh and up to date. Already in March, for example, movies like Air Force One, Shutter Island, Cake, and Scream 4 have been removed, as have shows like Borderliner (a Netflix original) and all three seasons of Sundance series Hap and Leonard.

What’s going next? We’re here to update you on which movies and TV shows will be leaving Netflix this month as well as when they’ll be leaving so you can watch them before they’re gone.
Arrested Development, seasons 1-5 – 2013-2019 (leaving March 15)

Read more
Best Latino shows on Netflix (November 2022)
The cast of The Secret of the Greco Family.

Many great shows originate from Latin America. They run the gamut from conventional dramas and comedies to the story of a soccer team tied to drug trafficking. Unsurprisingly, Netflix is the home to a wide variety of Latin American shows, so we've put together a list of the ones you should watch that are currently available on the streaming platform.

The Secret of the Greco Family (2022)

Read more
Glass Onion trailer unveils a new Knives Out murder mystery
Daniel Craig in Glass Onion: A Knives Out Mystery.

In the original Knives Out, the film established that Daniel Craig's Benoit Blanc was a world-famous detective from the moment he was first shown on screen. Thanks to the success of that film, Blanc's one-off murder mystery has become a full-blown franchise. In the first of two Netflix-produced sequels, Blanc will return to theaters later this month in Glass Onion: A Knives Out Mystery. And unlike the previous movie, Blanc is a part of the mystery from the very first moment.

Glass Onion: A Knives Out Mystery | Official Trailer | Netflix

Read more