Super Bowl outdoes Black Friday as most popular time to buy a TV

superbowl black friday tvs super bowl xlix
If you think Black Friday is the busiest time in TV land, think again. According to online coupon site’s annual TV Buyer Survey, more people will buy TVs during the week leading up to the Super Bowl than during Black Friday this year.

Earlier this month, global market research company TNS conducted an online survey of 1,000 adults over the age of 18 about their spending habits for’s annual TV Buyer Survey. Of the respondents who plan on purchasing a TV this year, 26 percent plan on making the purchase during the week leading up to the Super Bowl. Only 18 percent indicated the purchase would be made during Black Friday.

More than just a tale of when users buy, the survey is a good indication of where the trends are going in the marketplace.

According to’s survey, 84 percent of respondents indicated they wanted a TV between 40-inches and 70-inches — after all, as we’ve said before, very seldom do people wish they had a smaller TV screen after laying their money down. As larger screen sizes have become more affordable, people have realized the beauty of more TV real estate.

Further, more than half of the respondents plan on spending more than $500 on their TVs, and almost half of the respondents indicated they will be making the jump to 4K Ultra HD this year — just because the game’s still stuck in HD, doesn’t mean people don’t want to plan for the future. And with plenty of 4K Ultra HD TVs now available for well under $1,000, there’s never been a better time to get in.

The Super Bowl’s commercial draw to TV sales has become harder to ignore over the last few years. Last year, a Consumer Electronics Association study revealed 22 percent of Americans with HD sets purchased the TV specifically to watch the NFL’s biggest game of the year. TV prices also tend to decline between five and ten percent during Super Bowl week, compared to the three months before, including Black Friday, according to Ben Arnold, executive director and industry analyst for The NPD Group speaking with CNBC in 2014.

Nothing explains the Super Bowl’s correlation to TV sales better than the big game’s affect on TV viewership. The Super Bowl has attracted more than 105 million TV viewers every year since 2010, with each of the last two years topping 110 million. The only television programming with anywhere near the Super Bowl’s volume of annual consistency are lesser NFL games.

With a sport that regularly puts more people in front of TV screens than just about anything else, Black Friday is out of its league.


Dell teases new XPS laptop with Intel’s 10th-gen Ice Lake for summer 2019

After teasing a mysterious Ice Lake-powered XPS laptop during Intel's keynote, Dell confirmed that it will announce a new 10th-generation Ice Lake-powered XPS laptop this year. The new XPS notebook could debut as early as summer.

Here’s a look at the hottest 4K TV deals for January 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.

Could the next Microsoft HoloLens be announced at MWC 2019?

After not having a presence at Mobile World Congress for three years, Microsoft is now sending out media invites for a press conference on February 24 during the annual event in Barcelona. Could a next-generation HoloLens be on the way?
Movies & TV

Jason Reitman’s ‘Ghostbusters’ sequel already has a creepy teaser trailer

Jason Reitman, son of Ghostbusters director Ivan Reitman, has secretly co-written a follow-up to the 1984 supernatural comedy. Filming begins this summer, but it's not clear if the original Ghostbusters will reprise their roles.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Movies & TV

Netflix recruits Steve Carell for the Trump-inspired comedy ‘Space Force’

Steve Carell, Netflix, and The Office showrunner Greg Daniels are teaming up for Space Force, a workplace comedy poking fun at the Trump White House's plans to establish a sixth branch of the U.S. military.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

New trailer for 'The Punisher' season 2 teases a bloody showdown

The Punisher is getting a second season on Netflix, with Jon Bernthal returning to play Marvel Comics' gun-toting antihero Frank Castle. Here's everything we know about season 2 of The Punisher so far.
Movies & TV

The ‘John Wick: Chapter 3 – Parabellum’ trailer has finally arrived

Lionsgate has released the first, full-length trailer for John Wick: Chapter 3 - Parabellum, the third installment of the action franchise that casts Keanu Reeves as the world's greatest assassin.
Movies & TV

Here's everything we know about 'John Wick: Chapter 3 -- Parabellum'

John Wick: Chapter 3 -- Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.

For Netflix, ‘Fortnite’ on YouTube is a bigger threat than HBO

In a letter to shareholders, Netflix explained that it views the video game Fortnite as bigger competition than HBO, with YouTube videos of the game drawing viewers away from the streaming platform.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.