Kendall Jenner reveals secrets behind her Instagram success

kendall jenner instagram success secrets 3
Kendall Jenner/Instagram
Gracing a Vogue cover is every aspiring model’s dream. Appropriately enough for a superstar online celebrity, and member of the Kardashian clan, Kendall Jenner has made it on to the front of a special subscriber’s edition of the magazine.

“The Kendall Effect, 64 million followers and counting” reads the text on the cover in reference to her massive social media following. With those kind of numbers, you really start to question who needs who more in this publication-subject relationship. Nonetheless, Jenner can be seen on the cover in all her youthful glory, wearing black underwear and a polka-dot patterned top.


Vogue/Condé Nast

Alongside the cover is an in-depth profile of the second-to-youngest Jenner, in which she reveals the secret to her success on social media. In a piece that fawns over her celebrity, comparing her to film and fashion icons from Ali MacGraw to Twiggy, one thing is made clear: her digital brand is integral to her career.

“Her social-media reach is just incredible,” Francisco Costa of Calvin Klein tells the magazine. “As a [fashion] house, you become part of the culture by embracing someone like her.”

What most people will be wondering is if there is actually more to her social media success than the fame she has inherited through her family. Well, apparently she has a game plan, and it has worked out extremely well for her thus far.

The first secret, according to Jenner, is that your Instagram strategy “has to be organic.” When prompted to define what she means by the term, she replied: “It means you can’t totally plan it out.”

Elaborating further, she explains the context behind her Instagram post that received the most likes of 2015 on the photo-sharing app – a staggering 3.5 million to be precise. In the post, she is photographed lying on the floor. Jenner states that the photo was taken on a yacht, anchored off Monaco, with her hair arranged into heart-shaped patterns by her sister Kylie, and friends Gigi and Bella Hadid, and Hailey Baldwin. She insists that no planning went into it; in fact she was not thinking about “likes” at all.

“I was having a bad day. I wasn’t in the flow. I was like, everyone sucks. That’s when I did my best image,” she told Vogue. She adds that, like most of us who depict our lives on social media, she even debated the merits of the image before posting it. “I was lying in bed and messing with it. And I thought, is this good? And I just posted it, and I remember looking at it right away and having a lot of likes and saying, ‘Huh.’ ”

Her other nuggets of advice are “restraint” and “mystery.” “You don’t want to do too many posts,” she told the publication. “You want to leave them wanting to come back.”

When someone who has had her entire life exposed in the public eye is telling you to practice restraint online, you should probably take her advice. Therefore, next time you’re searching for the perfect filter to go with your brand spanking new photo of your microwaved pasta, maybe do what Jenner does and take a step back to ponder your decision. Or be spontaneous, and seek out some help from your friends in creating your next image. Who knows, you may end up getting more likes than ever before.


Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.

Tidying up with Netflix’s Marie Kondo? Save on ClosetMaid essentials at Wayfair

Netflix recently premiered Tidying Up with Marie Kondo, a show about decluttering and organizing. If you want to try to live by her philosophy in 2019, Wayfair is offering up to 70 percent off on ClosetMaid's organization essentials.
Smart Home

A.I.’s humorous side: Here are the funniest things to ask Alexa

Amazon's Alexa voice assistant has a wide repertoire of funny responses, jokes, and hidden replies that you can have fun with. Here are the best funny things to ask Alexa and examples of what her responses are.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.