Kendall Jenner reveals secrets behind her Instagram success

kendall jenner instagram success secrets 3
Kendall Jenner/Instagram
Gracing a Vogue cover is every aspiring model’s dream. Appropriately enough for a superstar online celebrity, and member of the Kardashian clan, Kendall Jenner has made it on to the front of a special subscriber’s edition of the magazine.

“The Kendall Effect, 64 million followers and counting” reads the text on the cover in reference to her massive social media following. With those kind of numbers, you really start to question who needs who more in this publication-subject relationship. Nonetheless, Jenner can be seen on the cover in all her youthful glory, wearing black underwear and a polka-dot patterned top.

Kendall-Jenner-Vogue-Cover

Vogue/Condé Nast

Alongside the cover is an in-depth profile of the second-to-youngest Jenner, in which she reveals the secret to her success on social media. In a piece that fawns over her celebrity, comparing her to film and fashion icons from Ali MacGraw to Twiggy, one thing is made clear: her digital brand is integral to her career.

“Her social-media reach is just incredible,” Francisco Costa of Calvin Klein tells the magazine. “As a [fashion] house, you become part of the culture by embracing someone like her.”

What most people will be wondering is if there is actually more to her social media success than the fame she has inherited through her family. Well, apparently she has a game plan, and it has worked out extremely well for her thus far.

The first secret, according to Jenner, is that your Instagram strategy “has to be organic.” When prompted to define what she means by the term, she replied: “It means you can’t totally plan it out.”

Elaborating further, she explains the context behind her Instagram post that received the most likes of 2015 on the photo-sharing app – a staggering 3.5 million to be precise. In the post, she is photographed lying on the floor. Jenner states that the photo was taken on a yacht, anchored off Monaco, with her hair arranged into heart-shaped patterns by her sister Kylie, and friends Gigi and Bella Hadid, and Hailey Baldwin. She insists that no planning went into it; in fact she was not thinking about “likes” at all.

“I was having a bad day. I wasn’t in the flow. I was like, everyone sucks. That’s when I did my best image,” she told Vogue. She adds that, like most of us who depict our lives on social media, she even debated the merits of the image before posting it. “I was lying in bed and messing with it. And I thought, is this good? And I just posted it, and I remember looking at it right away and having a lot of likes and saying, ‘Huh.’ ”

Her other nuggets of advice are “restraint” and “mystery.” “You don’t want to do too many posts,” she told the publication. “You want to leave them wanting to come back.”

When someone who has had her entire life exposed in the public eye is telling you to practice restraint online, you should probably take her advice. Therefore, next time you’re searching for the perfect filter to go with your brand spanking new photo of your microwaved pasta, maybe do what Jenner does and take a step back to ponder your decision. Or be spontaneous, and seek out some help from your friends in creating your next image. Who knows, you may end up getting more likes than ever before.

Product Review

It's not a spy, but you still won't want to friend Facebook's Portal+

Facebook has jumped into the smart home game with the Portal+, a video-calling device featuring an Amazon Alexa speaker and a screen. While it has lots of cool calling features, we’re weary of Facebook taking up counter space in our home.
Digital Trends Live

Singer Racella talks recording, drawing inspiration from trauma

On episode 15 of DT Daily, Digital Trend's daily morning show, host Greg Nibler talked to singer-songwriter Racella about her new EP, Waves, how to make music with an iPhone, and more.
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Movies & TV

Winter coming in spring? HBO reveals 'Game of Thrones' season 8 premiere date

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.
Photography

See the National Forests like never before in these awe-inspiring drone videos

What's the difference between a National Park and a National Forest? Drones. With no ban on drones in National Forests -- at least, not yet -- filmmakers have a way to capture the immensity of these locations with stunning results.
Product Review

With outstanding image quality, the ‘basic’ Sony A7 III excels in every way

Replacing the four-year-old A7 II as the new entry-level model in Sony's full-frame line, the A7 III is an impressively capable camera that gives more expensive models a run for their money.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.
Photography

Photography news: Best spot for fall photos, new firmware from Fuji and Nikon

Where's the best spot to take fall photos? Michigan, according to social media and a Nikon contest. The results and more in this week's photography news, including significant firmware updates for the Fujifilm X-T3, X-H1, and GFX 50S.
Mobile

How to take great photos with the Pixel 3, the best camera phone around

You’ve scored yourself a new Google Pixel 3 or Pixel 3 XL, and you want to take advantage of that incredible camera. We’ve got everything you need to know right here about how to snap the best photos with your Pixel 3.
Emerging Tech

DJI Mavic 2 Pro vs Mavic 2 Zoom: What’s the real difference?

DJI's Mavic 2 series drones are ready to fly -- but which one is right for you? The Mavic 2 Pro and Mavic 2 Zoom are nearly identical save for their cameras. Here's what you need to know about these powerful new UAVs.
Product Review

Airselfie 2 may as well be a GoPro stapled to a drunk hummingbird

On paper, the Airselfie 2 is marketed as flying photographer that fits in your pocket and snaps selfies from the sky. Unfortunately it’s more like a HandiCam controlled by a swarm of intoxicated bumblebees
Product Review

DJI has always been the king of drones, and the new Mavics are almost perfect

After flying both the Mavic 2 Pro and Mavic 2 Zoom for over a week, we’re convinced that these are two of the best drones that DJI has ever made.