Skip to main content

Nine in ten believe videos are better in 360, new Nikon survey shows

nikon keymission 360 inauguration live stream jim lennon photographer175 h2 commerce drive hauppauge ny631 617 5872
Jim Lennon/Nikon
Most Americans believe current video content would be better in 360 — Nikon today shared the results of a national survey designed to reveal current perceptions concerning the emerging 360-degree market. The study revealed that 90 percent of Americans believe that current video content would be better in 360, while 92 percent would like to shoot their own 360 videos.

The online survey of 1,000 Americans over age 18 demonstrated big potential for camera manufacturers as well. While only 25 percent have used a 360 camera, almost three quarters wanted to try out the technology. The survey comes on the heels of Nikon’s first 360 camera, the KeyMission 360.

Recommended Videos

The survey, conducted by Wakefield Research from November 15 to 21, also looked into the types of content that consumers believe would be better using the relatively new technology. Sports took the lead in the individual categories, with 60 percent of those surveyed hoping to see games broadcast in 360. Live entertainment followed at 55 percent, with movies at 39 percent. Only about a third of respondents thought news programs and TV shows should use 360.

Please enable Javascript to view this content

For consumer-level cameras like the Nikon KeyMission, the respondents also shared the type of content they would shoot. Vacations topped the list at 60 percent while family moments sat at just above half, followed by milestones (45 percent), outdoor activities (42 percent), and sports. And 15 percent even said they would use a 360 camera while “getting intimate with a partner.”

“As Nikon enters this emerging space with the new KeyMission 360 camera, the Nikon Life in 360 study sheds intriguing light on the interest of consumers in capturing and sharing their experiences in a new, exciting way,” said Lisa Baxt, associate general manager of communications for Nikon. “Nikon is committed to innovation in this space and providing creators with the tools to capture, experience, and share their lives in 360.”

While the types of shots varied, almost all of the participants agreed that the technology showed promise — 98 percent said that 360 videos can be more exciting than other video technology.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Capture all the action with the GoPro HERO12 Black — $150 off today at Amazon
The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

In the moment, when you're blasting over that jump on your dirt bike, catching that killer wave, or jumping off of whatever insane cliff you've found, you don't necessarily think about capturing it all. But one of the best ways to make that happen is to strap on an action cam, like a GoPro. You can capture all of the action, and it's relatively low-lift. You wear whatever unique mount is best for the situation and the camera does all the work. There's just one issue, action cameras can be expensive especially if you're on a budget. However, today, Amazon has the GoPro HERO12 Black for $150 off. That brings it down from its normal price of $400 to $250. You can use that extra money to grab an accessory and you're good to go. GoPro HERO12 Black captures it all in 5.3K or 4K so you can rewatch the glory over and over.

 
Why buy the GoPro HERO12 Black? To capture the action, that's why
An action camera like a GoPro makes it possible to capture the action, in full detail, no matter what you're doing. You don't even have to be doing crazy stunts either. A common misconception is that they're only useful for outdoor activities, but no they work for filming just about anything. Even if you're having a barbecue, or a birthday party, or want to see what your roaming cat sees throughout the day -- a GoPro is what you need.

Read more
NASA astronaut Don Pettit talks photography from the space station
NASA astronaut Don Pettit discussing his photography from aboard the ISS.

NASA ASTRONAUT DISCUSSES PHOTOGRAPHY IN SPACE WITH NASASPACEFLIGHT.COM

NASA astronaut Don Pettit arrived at the International Space Station (ISS) in September on his fourth orbital mission in 22 years. Besides working on various science projects on the space-based facility, Pettit is also known for his keen interest in photography, and he regularly shares his impressive efforts -- including rivers, clouds, star trails, and high-speed spacecraft -- on X and Instagram.

Read more
Target has great deals on the Fujifilm Instax cameras today
The Fujifilm Instax Mini 12 on a white background.

If regular camera deals look a little overwhelming or too expensive, you should check out what Target has to offer. Right now, there are some great deals on Fujifilm Instax cameras, which are perfect for those times you want to take some quick snaps and not worry about fancy settings. The deals include the Fujifilm Instax Mini 12 and the Fujifilm Instax Wide 400 Instant Camera. Let’s take a look at both cameras and see which will suit you best. Each camera is a great gift for someone this holiday season, but it’s also a fun way of snapping anything you want during the festive period.
Fujifilm Instax Wide 400 Instant Camera -- $140 $150 7% off

For that instant retro look, check out the Fujifilm Instax Wide 400 Instant Camera. It takes 3 x 5 instant photos, so it’s good for shooting wide shots. Sure, it won't compete with the best DSLR cameras, but it's a fun way of taking some quick snaps. It has a rugged yet beautiful design, so it can handle a few more bumps than most cameras. It offers easy-to-use analog-style controls with a choice of three focus modes; these include normal, landscape, and macro when using the relevant and included close-up lens. It provides automatic exposure, flash control, and a self-timer with an LED countdown, so all the essentials are here. The Fujifilm Instax Wide 400 Instant Camera also has two viewfinder framing guides to assist in composing your image, and you can add a tripod mount if you want.

Read more