25 million businesses are now on Instagram, so the network is gaining new tools

how to add more Instagram followers
In September, Instagram showed user growth that has the platform on pace to hit a billion users as soon as next year — but individual users aren’t the only ones growing the platform. On Thursday, November 30, Instagram reached 25 million businesses on the social network. To celebrate that milestone, it will be rolling out new insights for business users over the next few weeks.

That number climbed by 10 million in less than half a year, since the platform’s business count sat at just 15 million in July. A large majority of companies on the platform, Instagram says, are small businesses.

“Through the visual content they share, businesses are making valuable connections and sparking conversations with people like never before,” the announcement reads. “Instagram is increasingly becoming the primary digital presence for these businesses.”

So how much reach do those 25 million businesses have? Instagram says that over 80 percent of users follow a business on the social network. Every day, those businesses see profile visits from around 200 million users every day and around two-thirds of those visits come from users who don’t already follow the company.

Shopping on Instagram has also grown, the company says, with many of the successful businesses that sell directly on the platform using shopping hashtags to reach new users.

A survey conducted by Morning Consult earlier this year showed that one out of every three U.S.-based small- to medium-sized businesses said Instagram helped build their business. In another survey, 45 percent of businesses said they increased sales because of Instagram.

Businesses will soon be able to get a better idea of where their Instagram efforts are making the most impact. Instagram says that new insights that will show businesses how new followers discovered them, offering data on how many new followers came from the feed, location tags, hashtags or the explore section. The company didn’t detail exactly how the new insights will work, but said the new tool will be rolling out globally over the next few weeks.

Instagram has also already launched a toolkit for businesses to use during the holidays, which includes different resources from product photography tips to using Instagram Business Tools.


Nvidia’s flagship RTX 2080 Ti graphics cards are failing. Or are they?

Nvidia's RTX 2080 Ti Founders Edition may be the main cause for the worst problems associated with the new-generation high-end cards. All evidence suggests that partner cards aren't experiencing any common issues.

Mozilla’s built-in price-tracking extension makes it easy to shop with Firefox

Mozilla has heard those worries about Black Friday shopping, and is now introducing a new set of experimental extensions which aim to make it easier to find the best deals online.

‘Diablo Immortal’ is just the beginning. Mobile games are the future

Diablo fans were furious about Diablo Immortal, but in truth, mobile games are the future. From Apple and Samsung to Bethesda and Blizzard, we’re seeing a new incentive for games that fit on your phone.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Urban legends for the digital age: The best scary stories from the internet

In need of some simple scares this Halloween? We've combed the internet for the best creepypastas, urban legends, and scary stories. From found footage YouTube videos to a deceptively scary wiki, these stories are sure to spook.

WhatsApp finally gives in to the lure of cash-generating ads

WhatsApp's co-founders always said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to incorporate them.

Shazam hooks up with Instagram Stories for another way to share songs

The latest update for Apple-owned Shazam lets iPhone users share music tracks to Instagram Stories in a few quick taps. To enable the feature, just make sure you have the latest version of Shazam loaded on your handset.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.