Skip to main content

Instagram Reels now offer fundraising capabilities

There’s a new way to raise money for charitable causes via social media and it comes courtesy of Instagram.

Instagram’s parent company, Meta, announced on Tuesday that the popular video- and photo-sharing app now offers new fundraising tools via Instagram Reels. The new fundraising capabilities are apparently part of a larger Earth Day/climate change initiative in which Meta proposes several social media-centric ways users of its apps can get involved and show support for environmental issues.

Three Instagram mobile app screenshots showing how to add a fundraiser to a Reel.

Of those methods, the most intriguing, is a new fundraising feature for Instagram Reels that allows users to make and donate to fundraisers within a Reel (which is a video clip post that can be up to a minute long). According to Meta’s announcement, the new feature is available starting April 19 and supports over 1.5 million nonprofit organizations and can be used in more than 30 countries.

The newly announced feature is live on the mobile app. Here’s how to access the new fundraising tool on Instagram Reels:

Step 1: Open the Instagram app and record a clip on Reels as you normally would.

Step 2: When you’re done recording, hit Preview.

Step 3: Then tap Next.

Step 4: On the Share screen, tap on Add fundraiser.

Step 5: Then search for and select the organization you want to create a fundraiser for.

Step 6: On the Fundraiser Details screen, edit the details of your fundraiser and set a goal amount. Then tap Done.

Step 7: Then when you’re ready to share your fundraiser post, tap Share.

A few notes about the fundraising feature on Reels: Fundraisers are added to posts and your bio and last for 30 days. Meta has said that it will take care of donation processing and fees. And so all of the raised funds are sent to the organization you picked.

It is unclear if the new fundraising feature allows for personal fundraisers. We have reached out to Meta for clarification on that and will update this article when we hear back.

Editors' Recommendations

Anita George
Anita has been a technology reporter since 2013 and currently writes for the Computing section at Digital Trends. She began…
Meta brings cartoon avatars to video calls on Instagram and Messenger
Meta's cartoon avatars for Instagram and Messenger.

The pandemic was supposed to have made us all comfortable with video calls, but many folks still don’t particularly enjoy the process.

Having to think about what to wear, or how our hair looks, or even fretting about puffy eyes following another bout of hay fever can sometimes be a bit much, even more so if it’s an early-morning call and your brain is still in bed.

Read more
ChatGPT’s record growth was just dethroned by a new viral app
ChatGPT app running on an iPhone.

ChatGPT established a previously unseen rate of growth at the beginning of 2023, hitting a 100 million user base in just two months. But tech moves fast, and with that user base finally starting to dip, a new viral app has broken its record.

And yes, we're talking about Threads, the new Twitter competitor from Meta. The new social media app has amassed a whopping 100 million users in just five days since its July 6 inception, according to the data tracking platform Quiver Quantitative.

Read more
The 10 big ways that Threads is totally different from Twitter
A series of mobile screenshots showing off the Threads app on a black background.

Threads is here and already has millions of sign-ups, no doubt due to the ease of its joining process, its immediate availability for both Android and iOS users, and the fact that its user interface shares lots of familiar features with its main competitor, Twitter.

But what about the differences between the two microblogging platforms? How has Threads already distinguished itself from Twitter? Like many Twitter users, you might be hungry for an alternative and are wondering how Meta's app differs from Twitter and if those differences are worth signing up for and learning how to navigate yet another social media app.

Read more