LinkedIn gets serious about video with Vimeo integration

linkedin vimeo integration pts copy
Vimeo

Professional social networking platform LinkedIn is finally bringing professional tools to video — on Monday, October 29, Vimeo announced integration with LinkedIn. The launch is LinkedIn’s first end-to-end integration with any video platform, going beyond LinkedIn’s basic copy-paste URLs for video sharing and mobile app video tools.

With the integration, LinkedIn gains native uploads through Vimeo, which both companies say can increase reach and engagement when posting videos to the professional network. While LinkedIn already allowed users to add a video by posting a video link to places like profiles and timelines, the change brings several tools that were previously missing from video uploads. Vimeo users can now push videos to LinkedIn from the Vimeo platform in one click, using the Publish to Social feature that can also simultaneously send the video to other networks and company websites.

Easier publishing isn’t the only perk of the new integration. Vimeo users can now see video analytics from LinkedIn to better understand how videos perform on the professional network along with the engagement each video received. Uploads destined for LinkedIn also have access to the same suite of hosting, customizing, and monetizing tools on Vimeo.

“Video has become one of the key drivers for member engagement on LinkedIn, and businesses who want to start a conversation with their audiences are increasingly turning to Company Page videos,” Peter Roybal, principal product manager at LinkedIn, said in a press release. “Our new integration with Vimeo is an exciting step for anyone who wants to gain more exposure, and understand their reach to LinkedIn’s highly-engaged professional audiences.”

The tool to publish directly to LinkedIn joins existing tools to publish to Facebook, YouTube, and Twitter. The option is available with paid Vimeo subscriptions.

“Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms. Our Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance,” Mark Kornfilt, chief technical officer of Vimeo, said. “We’re excited to be the first video platform to integrate with LinkedIn, and to extend this feature to an essential destination for professional content.”

Emerging Tech

Microsoft’s friendly new A.I wants to figure out what you want — before you ask

Move over Siri and Alexa! Microsoft wants to build a new type of virtual assistant that wants to be your friend. Already making waves in Asia, could this be the future of A.I. BFFs?
Social Media

Time alerts put the brakes on Facebook consumption, are rolling out now

Just how much time do you spend scrolling through the Facebook feed? Facebook will now tell you. The new features also include daily alerts that tell users when they've spent too much time on the social network.
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.
News

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.
Social Media

Facebook is rolling out a Messenger ‘unsend’ feature, and here’s how to use it

Facebook is starting to roll out a "remove message" feature for its Messenger app. It lets you delete a message in a thread within 10 minutes of sending it, and replaces it with a note telling recipients that it's been removed.
Social Media

Going incognito: Here's how to appear offline on Facebook

How do you make sure your friends and family can't see if you're on Facebook, even if you are? Here, we'll show you how to turn off your active status on three different platforms, so you can browse Facebook without anyone knowing.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.
Product Review

It's not a spy, but you still won't want to friend Facebook's Portal+

Facebook has jumped into the smart home game with the Portal+, a video-calling device featuring an Amazon Alexa speaker and a screen. While it has lots of cool calling features, we’re weary of Facebook taking up counter space in our home.
Social Media

Why an American named John Lewis gets lots of Twitter hassle from Brits

Spare a thought for Twitter user John Lewis. When he signed up as @johnlewis soon after the app launched in 2006, little did he know what he was letting himself in for. Clue: There's a U.K. department store called John Lewis.