Pinterest tests ‘a more inclusive’ search, adds a skin tone filter for makeup

pinterest tests skin tone filter for makeup ranges on macbook

As home to more than 80 billion beauty and hair ideas, Pinterest is working to help users find makeup ideas that are more relevant. On Thursday, April 26, Pinterest shared a beta test for a search tool that allows users to filter results by skin tone, a filter only available for specific beauty terms.

The beta test allows users to narrow down a beauty-related search by skin tone in order to find results more relevant to their look. Pinterest calls the tool a way to build “a more inclusive search.” The test uses four different skin tone options, each including a tone range rather than one tone, to customize the search results. Pinterest says the tool was developed in response to feedback where users said they could not always find what they were looking for when searching for hair and beauty ideas. For example, some types of makeup are designed for different skin tones.

The search filter is made possible by a deep learning program, created by the third-party ModiFace a company specifically working in artificial intelligence for beauty-related applications. Using that algorithm, Pinterest engineers worked to improve the accuracy before launching the filter. For example, the engineers said that the program has some difficulty correctly categorizing images with dark shadows or bad lighting.

The search filter only works for beauty and hair searches — and then only within a set of predetermined keywords. Pinterest says the search filter is similar to the option to add dietary restrictions to recipe searches in that the goal is to help each user find a more custom option quickly.

Filtering images by race is bound to raise some concerns but Pinterest says the search filter comes with a few precautions. Pinterest doesn’t save any search filters, which means users will have to click the filter each time they search, but that Pinterest doesn’t track data on skin tones. The platform doesn’t use the data for ads, the company says. 

“This project was built by a cross-functional team of passionate Pinployees who care deeply about inclusion and diversity and wish to scale these values for Pinners,” the company wrote in a blog post.

For now, the skin tone filter is only a beta test. If successful, the company plans to improve the accuracy of the tool as well as creating additional tools to personalize search results.


The numbers don’t lie: Facebook is faltering. So what will eventually replace it?

Facebook is faltering, and the data prove it. User growth is slowing, employee outlooks are dipping, and young people are looking elsewhere. But for Facebook to fail, an alternative must arise. Who will it be?

These 30 apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find for the latest MacOS and how they can help out your…
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Product Review

The gorgeous Oppo Find X plays hard to get, but is it worth the chase?

Is the Oppo Find X the most beautiful smartphone we’ve ever seen? We think it’s right up there, but because it’s an import-only phone, you’ll have to put in some effort to get one. Is it worth going the extra mile?

For Monaris, it’s a photography career launched on an iPhone and Instagram

On Instagram, she's known just as Monaris. But street photographer Paola Franqui has built a following largely with an iPhone and a smile. We sat down with her to talk photography, style, and Instagram, of course.
Social Media

Kids can now initiate a friend request on Messenger Kids by using a password

Facebook's messaging app for the under-13 crowd required parents, not kids, to initiate the process of adding a friend. Now kids can start the process by using a unique passphrase -- a feature that still requires parental approval.

Marco? Polo! Let's explore the app known as the 'video walkie-talkie'

Marco Polo has been dubbed the "video walkie-talkie," but how does the video messaging app stack up against competitors like Snapchat and Instagram? From unique filters to personalized video messages, we explore the Marco Polo app.

The Nixplay Iris might just make digital picture frames cool again

The digital picture frame's popularity has fizzled because of time-consuming updates and low quality -- but can a Wi-Fi connected frame change that? The Nixplay Iris is an 8-inch smart digital picture frame that wireless updates photos.
Social Media

Instagram hackers are changing account info into Russian email addresses

Have you logged in to your Instagram lately? A hack circulating this month has Instagram users locked out of their accounts because a hacker changed all the profile data, according to a report.
Social Media

New deal suggests Facebook is looking to add sweet interactive tools for Live

Facebook now owns a company that specializes in creating interactive live video experiences with polls, viewer comments, and more. Vidpresso says the change will help it bring the interactive tools to more users.
Social Media

How to use Adobe Spark Post to spice up your social media images

Images are proven to get more likes than plain text -- but only if those images are good. Adobe Spark post is an AI-powered design program for non-designers. Here's how to use it to take your social media feeds to the next level.

18 seconds of fame: Giphy’s quirky new GIF film festival has a $10K prize

Have a knack for creating GIFs? Someone is going to win $10,000 for a video that's 18 seconds or less at the Giphy Film Festival. The new contest is set to recognize the top creator for the short micro-films in five different categories.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts.