Skip to main content

Is this a sign you can soon send sexy Snapchats to your favorite brands?

taco bell snapchat
Image used with permission by copyright holder

If there’s anything we’ve learned in the past year of social media, it’s that brands want to be where the people – and most notable, the young adult users – are. Taco Bell has remained on the cusp of all the social marketing madness, and is now taking on a new challenge: Snapchat. Snapchat remains something of a mystery to brands; yes, it’s got plenty of users, but the posts there are private and it’s rather time-consuming to manage. 

Yet not to be deterred, this is how @Tacobell announced it on Twitter: “We’re on @Snapchat. Username: tacobell. Add us. We’re sending all of our friends a secret announcement tomorrow! #Shhh.” We’ve reached out to Taco Bell for a hint regarding what this “secret” announcement might be, and we’ll update with anything we heard back. 

Looking at the thread of back and forth tweets between Taco Bell and Snapchat, it would appear this is also Snapchat’s first corporate-level “client,” or partnership. Despite the enthusiasm, Taco Bell isn’t the first company to use Snapchat as a marketing tool. A yogurt chain called 16 Handles doled coupons that discounted its yogurts up to 100 percent in exchange for a photo of themselves and their friends tasting its product.

So you want to start Snapchatting with Taco Bell? After logging in or getting your own Snapchat account, add @Tacobell by tapping on the far right icon on the camera page, and then tapping on “My Friends.” Tap the plus button, type in tacobell, and voila you’ve requested to be friends with Taco Bell. Apparently, the forth meal originator isn’t too quick on accepting friend request; mine is still pending as I write this. 

Regardless, taking a look at Taco Bell’s Twitter feed, fans are more than thrilled. The account is seeing its fair share of fan-submitted Snapchat photos, with appropriate Taco Bell hand drawings to boot. 

Of course, all we really want to know is how many penis pictures Taco Bell has already received. 

Update: Taco Bell director of social and digital Tressie Lieberman tells Mashable that Taco Bell has been “blown away” by the response to the company joining Snapchat. The fast food chain says that Snapchat would be used to reintroduce the Beefy Crunch Burrito. “People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers,” says Lieberman. 

Editors' Recommendations

Francis Bea
Former Digital Trends Contributor
Francis got his first taste of the tech industry in a failed attempt at a startup during his time as a student at the…
Edited tweets may be coming to your Twitter timeline soon
Twitter app on the OnePlus 10T.

You may soon see edited tweets on your timeline because Twitter has begun testing its Edit Tweet feature.

On Thursday, Twitter offered up an update on its long-awaited tweet editing feature via a tweet and a blog post. Twitter published a blog post that details the nature of the test and what the current version of the Edit Tweet feature entails.

Read more
Snapchat’s new Dual Camera uses both front and rear cameras simultaneously
The Snapchat app store listing on a mobile device with a stylus resting on it.

Ever wanted to take a Snap using both of your phone's cameras simultaneously? You can do it now with Snapchat's latest feature.

On Monday, Snapchat announced the rollout of Dual Camera, a feature that allows Snapchatters to record content using their devices' front and rear cameras at the same time. And judging by the images Snapchat provided in their announcement, using Dual Camera results in capturing two perspectives of the same moment, often letting the person taking the Snap have more of a starring role in the moment that they're recording.

Read more
How to half swipe on Snapchat
A hand holding a phone that shows app store listing for Snapchat app on its screen.

On Snapchat, there may be times when you want to peek at a chat message rather than fully open it. You may not want to fully open a message because, for whatever reason, you don't want the app to let the person who sent it know that you read it. If that's the case for you, you should know that there is a way to view your messages in Snapchat without alerting the sender that you viewed their message. It's called "half swiping."

While the half-swiping process itself is simple, it can take a few tries to get the hang of doing it. Follow our steps below ... and be patient.

Read more