Someone has finally made an Easy-Bake Oven for adults.
Ordering delivery from Seamless or picking up take-out on the way home has become the norm for many people who work long hours & don’t have the energy to cook. Ultimately, this leads to unhealthy consumption of fast food. Tovala hopes to change those bad habits by offering the best of both worlds — a subscription meal plan that delivers fresh, healthy food to your door, and a special high-end oven that’s tailor-made to cook those exact meals to perfection.
Here’s how it works: The 26 lb smart, counter-top conventional oven can thoroughly cook balanced meals in just under 30 minutes by broiling, steaming, baking, and heating Tovala brand meals, which are cooked by five star chefs and delivered to your door. These meals come in a tray that has a scannable bar code. The oven will scan the code and then know precisely how to cook the meal to perfection.
“It communicates to the cloud, authenticates the recipe, and it tells the appliance how to cook the meal,” David Rabie, co-founder of Tovala, explained to Digital Trends. “Every meal has s own unique recipe profile, with temperatures, timings, and different cooking techniques. As the user, scan the barcode, put the food in, hit the button and you’re done.”
Rabie founded the company along with Bryan Wilcox after having to constantly resort to fast food as a dinner option while he was an MBA student at Chicago Booth. Before earning his PhD in Mechanical Engineering from the University of Illinois, Wilcox worked on appliances at GE and Whirlpool.
You can control the Tovala’s temperature within a single degree through the smartphone app, and it uses a combination of wet and dry heat to improve food quality. “It’s very difficult to make chicken that is both juicy and crispy,” Rabie told us, as an example. “This enables that because you can cook with less heat, you can steam the chicken for a short amount of time and cook it through and keep it juicy. Then you can broil it in a really high heat in order to crisp the outside really nicely, making some of the most delicious roasted chicken you’ve ever had.”
The conventional oven is built with high-end technology found in commercial kitchens, where appliances range from $10,000 – $50,000 each — making this device available for users at the hundredth of the cost ($330) and at a size that fits any kitchen countertop. With Tovala, you’ll also be able to share personalized recipes through the app and if it gains popularity, the recipe can be produced and distributed throughout the community, allowing you to earn a percentage of the revenue generated.
To start, Tovala users can choose 4-6 recipes at a time, and change those choices on a regular basis. Out of the 4-6 recipes, they can choose 2-3 meals per week and have the option of having it for one or two people. Meals will cost somewhere between $10 and $15.
The company launched its Kickstarter campaign today, hoping to hit a goal of $100,000. The goal seems within reach, as it’s already raised about $50,000 as of this writing. For a pledge of $199, early backers can get an oven, which the company says will cost about $330 once the campaign is over.