Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Nvidia’s RTX 4070 is seeing big price cuts in response to AMD

The RTX 4070 graphics card on a pink background.
Jacob Roach / Digital Trends

It seems Nvidia is feeling some pressure from AMD. The popular RTX 4070 is now readily available for $50 below its list price of $600, likely in response to AMD’s recently released RX 7800 XT.

You can find models in stock at various retailers like Newegg and Amazon, as first spotted by Wccftech. The shift comes just days after AMD released its $500 RX 7800 XT, which beats the RTX 4070 in a head-to-head matchup. Ahead of this launch, prices on Nvidia’s RTX 4060 Ti 16GB also dropped, bringing the card from $500 down to $450.

As usual with these adjustments, this isn’t an official price reduction from Nvidia. Rather, the price drops mainly come from retailers looking to work through additional inventory. In addition, not all RTX 4070s have seen a price reduction. Some are still selling at $600, and many above.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Still, there are enough models in stock that you can pick up for $550 now. Here are some we spotted at Amazon and Newegg:

The RX 7800 XT has proved to be a popular graphics card in its week on the market, with most models either sold out or back-ordered at retailers. Despite being a weak time for graphics cards overall, there are even some hints of what we saw during the shortage over the past couple of years, with scalpers selling RX 7800 XT models on eBay for between $700 and $800.

RTX 4070 logo on a graphics card.
Jacob Roach / Digital Trends

Although it’s possible Nvidia is adjusting prices to sell off more of its RTX 40-series inventory, these adjustments seem specifically targeted at AMD’s new GPUs. The $800 RTX 4070 Ti, for example, hasn’t received a price adjustment. That’s despite the fact that AMD’s RX 7900 XT is available for the same price now, and it’s a faster card overall.

Hopefully, the competition can bring GPU prices into a better spot. It’s been a tough time for gamers this generation, as both Nvidia and AMD have massively increased the prices of their graphics cards.

It’s possible the RTX 4070 will jump back up in price. As mentioned, this isn’t an official price cut from Nvidia. However, it’s a sign that gamers haven’t been purchasing enough cards at list price, so there’s a good chance the price cuts will stick.

Editors' Recommendations

Jacob Roach
Lead Reporter, PC Hardware
Jacob Roach is the lead reporter for PC hardware at Digital Trends. In addition to covering the latest PC components, from…
It’s official: AMD Ryzen AI 300 is up to 40% faster
AMD announcing its Ryzen AI CPUs at Computex 2024.

AMD's upcoming Ryzen AI APUs stole the show at Computex 2024, but we haven't seen them in action -- until now. Three Geekbench tests have just leaked, showcasing the performance of AMD's flagship APU, and it's safe to say that it did an excellent job. It's not just the highest number of TOPS in an NPU that AMD can now brag about -- it's also competitive, desktop-worthy CPU performance and a vastly improved GPU. Let's dig in.

The Ryzen AI 9 HX 370 appeared in two Geekbench tests and one OpenCL test, meaning that we get some insight into both CPU and GPU performance. Before we get into comparing test scores, it's worth noting that in these tests, the APU appears under the name of AMD Ryzen AI 9 HX 170 with a Radeon 880M GPU. In reality, as Wccftech points out, AMD appears to have changed its naming scheme at the last minute, and the HX 170 is now the HX 370. The GPU in that model should also be the 890M, so there are some discrepancies.

Read more
I tripled my frame rate with one button — and you can too
Forza Horizon 5 running on an Asus gaming monitor.

Lossless Scaling, a $7 Steam utility that promises increased performance on PC, just received a massive update. The new 2.9 version adds a mode that can triple your frame rate in games, all with a single mouse click.

I've written about Lossless Scaling previously, but this update is a big one. The utility gives you upscaling and frame generation for any game, and on any GPU. It includes a variety of different upscaling utilities like AMD's FidelityFX Super Resolution 1 and Nvidia's Image Scaling, but frame generation is where the app truly shines. The app includes its own AI frame generation algorithm that inserts new frames between those already rendered.

Read more
It’s the end of an era for AMD
An AMD Ryzen CPU socketed in a motherboard.

AMD is following Intel's lead. The company is rebranding its Ryzen CPUs to closely align with what Intel is doing, shifting away from a long product string toward a three-digit part number that includes the phrase everyone is talking about: AI.

Starting with the new Strix Point CPUs, which sport the Zen 5 architecture, AMD is using "Ryzen AI" to differentiate its processors. In addition, instead of a string of four digits noting everything from the year released to the architecture the chip uses, AMD is using a three-digit part number, matching what Intel kicked off with its Meteor Lake CPUs.

Read more