The best Apple Black Friday deals for 2020

Today is Black Friday, which means Black Friday deals are coming in thick and fast. With shopping being mainly online this year, many retailers started their Black Friday sales early. But even if you scored a few early deals, you shouldn’t ignore Black Friday itself. Black Friday is the best time of the year to find deep discounts on high-end tech like Apple devices, but with everybody shopping online today, you’ll have to be vigilant to score the best bargains before they sell out.

Let us give you the advantage in your shopping. We’re already seeing a torrent of deals on all sorts of Apple products including AirPods, iPhones, MacBooks, iPads, Apple Watches, and more. We’ve rounded up the best available Black Friday Apple deals below, and we’ve also included some pointers for shopping these holiday sales to make your shopping experience as streamlined as possible.

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Best Black Friday Apple deals today

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Apple iPad 10.2 (32GB, Wi-Fi, 2020)

$299 $329
You can already score the new 8th-gen iPad at a nice discount. Even at its regular price, however, this tablet is a superb value and the one we recommend for most users.
LATEST MODEL
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Apple AirPods Pro with Wireless Charging Case

$219 $249
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
512GB ALSO ON SALE
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Apple Mac Mini with M1 Chip (8GB RAM, 256GB SSD)

$670 $700
Apple's new M1 chip is a powerhouse that gives the top chips from AMD and Intel a run for their money, and it's now available on the pint-sized Mac Mini desktop computer.
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Apple MacBook Pro (Latest M1 Model, 2020)

$1,199 $1,299
Released just last year, this is Apple's latest MacBook Pro. It comes with the new M1 chip, giving this laptop superb performance and unrivalled battery life.
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Apple iPad Air (Wi-Fi, 64GB, Latest Model)

$559 $599
The new iPad Air is the iPad to buy, with all the power and good looks of its more powerful cousins, but without the high price tag. It's even cheaper thanks to this discount from Amazon.
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Apple MacBook Air (M1 Model, 2020)

$950 $1,000
Just released late last year, the new Apple M1 MacBook Air has better battery life, performance, and is more secure than the older and other MacBook Air models with Intel processors.
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Apple Watch Series 6 (GPS + Cellular, 40mm)

$459 $499
The Apple Watch Series 6 is undoubtedly one of the best smartwatches Apple has come up with to date, so if you want to upgrade your lifestyle the best way possible, this watch can do it all and more.
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Apple Watch Series 6 (GPS, 40mm)

$369 $399
Experience the world on your wrist with the Apple Watch Series 6, with this one providing a GPS for on and off-road excursions. Boasting incredible health check benefits, this is a must-have.
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Apple MacBook Air 13.3-inch (2020, Intel Core i3)

$899 $999
The MacBook Air wrote the book on featherweight laptops, and this is the best price we've seen yet on the early 2020 model with an Intel Core CPU.
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Apple AirPods with Wireless Charging Case

$160 $199
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.
APPLE REFURBISHED
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Apple MacBook Pro (M1 CPU 13-inch, 8GB RAM, 256GB SSD, Apple Refurbished)

$1,099 $1,299
This deal on a like new, Apple-refurbished 13-inch MacBook Pro is too good to pass up. With a beautiful screen and incredible new M1 CPU, this is the best high-end Mac in years.
AMAZON RENEWED
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Apple AirPods Pro with Wireless Charging Case (Renewed)

$189 $219
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.

Black Friday iPhone deals

The newest iPhone 12 Pro and Pro Max are the best iPhones on the market currently, That said, the best Black Friday iPhone deals will be on the iPhone 11 and iPhone XS. The iPhone 11 Pro editions feature three camera lenses and a powerful A13 Bionic Processor. They’re slightly smaller than the newer 12 Pro models and feature rounded edges, but if you see a great discount on the iPhone 11 Pro models, go for it. If you’re looking for something cheaper but newer, go with the iPhone SE. It features a small screen and thick bezels but carries the upgraded A13 processor along with a clear retina display. It’s also a steal at just $400 — not including Black Friday discounts. Older iPhones like the iPhone 8 are also up for grabs. They don’t have any of the newer processors or advanced camera abilities, but they will be dirt cheap during the sales event.

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Apple iPhone 12 (All Models, T-Mobile)

Up to $830 off with trade-in

T-Mobile has a ton of offers for new and current customers on all models of the new iPhone 12, with savings of up to $830 (via bill credits) when you trade in or buy two devices.
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Apple iPhone SE 64GB (Straight Talk Wireless)

$149 $350
With a high-definition camera, a fast-performing chip, and long-enduring battery life, the iPhone SE is guaranteed to give you the best quality iPhone for the best price.
With trade in
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Apple iPhone 12 Pro Max (Verizon)

Save up to $700 when you trade in your old or damaged device.

Current or new Verizon customers can score Apple's biggest, baddest new phone, the iPhone 12 Pro Max, for a nice discount by either trading in a device or buying two and getting the second one free.
WITH UNLIMITED PLAN
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Apple iPhone 12 Mini (AT&T)

Up to $700 back with trade-in

It's official: Small phones are back. The iPhone 12 Mini follows the iPhone SE as a return to more pocket-friendly devices, and this pre-order offer from AT&T lets you score one for as little as $0.
WITH UNLIMITED PLAN
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Apple iPhone 12 Pro Max (AT&T)

Up to $700 back with trade-in

If you want Apple's latest flagship and love big phones, then the iPhone 12 Pro Max is the one for you with its stunning 6.7-inch Super Retina touch display.
With trade in
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Apple iPhone 12 Pro (Verizon)

Save up to $700 when you trade in your old or damaged device.

It's hip to be square (again): The new iPhone 12 Pro brings some classic style back to Apple's sleek flagships, and Verizon has some nice rebate offers for both new and existing customers.

Black Friday iPad deals

If you want an iPad that attempts to resemble a conventional laptop, go with the iPad Pro. The iPad Pro packs a powerful processor, has thin bezels, an edge-to-edge display, and a lengthy battery life, all designed to keep you productive all day long. For those of you who want a tablet that offers the workhorse functionality of the iPad Pro without the hefty price tag, buy the iPad Air (2020). It’s definitely a step up from its predecessors and, like the iPad Pro, can also be paired with the Magic Keyboard and Apple Pencil, turning it into a stylish 2-in-1 device. If you’re looking for an even more affordable and compact option, the iPad Mini is for you. It’s considered a small-screen tablet but still carries some of the best features of the iPad Pro and Air. Here are a few of the best Black Friday iPad deals happening now:

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Apple iPad 10.2 (32GB, Wi-Fi, 2020)

$299 $329
You can already score the new 8th-gen iPad at a nice discount. Even at its regular price, however, this tablet is a superb value and the one we recommend for most users.
Expires soon

Apple iPad Air (Wi-Fi, 64GB, Latest Model)

$559 $599
The new iPad Air is the iPad to buy, with all the power and good looks of its more powerful cousins, but without the high price tag. It's even cheaper thanks to this discount from Amazon.
LATEST MODEL
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New Apple iPad Air (10.9-inch, Wi-Fi, 256GB, 4th Generation)

$699 $749
Deals are scarce, but considering that the 4th gen iPad Air has a faster CPU than the Pro, it's a good value even at its regular price. You can grab this one for the same price as the 256GB model.
DISCOUNT AT CHECKOUT
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Apple iPad Pro (12.9-inch, 128GB, Wi-Fi) - Latest Model

$948 $999
If you can forego having a cellular connection, you can take home this iPad Pro with a gorgeous 12.9-inch Retina display for less than a grand -- one of the better prices we've seen for this model.
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Apple 4th Gen iPad Air with Wi-Fi + Cellular - 256GB (Verizon)

Trade in your device and get up to $100.

Sign on with a two-year Verizon contract and save a Benjamin on the newest 4th-gen 256GB iPad Air with Wi-Fi and cellular 4G LTE connectivity that lets you use it on your data plan.
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iPad Pro 12.9-Inch 1st Gen (November 2015) 128GB - (Wi-Fi + GSM/CDMA + LTE)

$508 $1,079
Wi-Fi only model with a 12-month limited warranty and 30-day money back guarantee. Fully tested for a minimum of 80% of original battery life per charge.

Black Friday MacBook deals

There are three main MacBooks worth shopping during Black Friday: The MacBook Pro 13-inch, the MacBook Pro 16-inch, and the MacBook Air 13-inch. The MacBook Air lives up to its name and is the most portable option of the three — as well as the most affordable pick. With the MacBook Air, you have a 13-inch Retina display, plus the latest Intel Core Gen 10. It’s not as fast as the MacBook Pro and it doesn’t have a fully integrated Touch Bar, but for its price and portability factor, the MacBook Air makes a great match for both college students and professionals alike.

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Apple MacBook Pro 13-inch with Touch Bar (Core i5, 8GB Memory, 512B SSD, 2019)

$1,279 $1,499
This laptop is perfect for working on the go, with its superb build quality, great software and impressive specs. It's thin and light, yet strong and sturdy too.
BACKORDERED
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New Apple MacBook Pro (16-inch display, Core i9 CPU, 16GB RAM, 1TB Storage)

$2,499 $2,799
If your work has an emphasis on graphics (like game developing or film-making) then you can't go wrong with this 16-inch MacBook Pro. It features AMD Radeon Pro 5500M graphics for quicker rendering.
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Apple MacBook Pro (Latest M1 Model, 2020)

$1,199 $1,299
Released just last year, this is Apple's latest MacBook Pro. It comes with the new M1 chip, giving this laptop superb performance and unrivalled battery life.
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Apple MacBook Air (M1 Model, 2020)

$950 $1,000
Just released late last year, the new Apple M1 MacBook Air has better battery life, performance, and is more secure than the older and other MacBook Air models with Intel processors.
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MacBook Air (Core i3, 8GB RAM, 256GB SSD)

$850 $950
This MacBook Air is ideal as a starter Mac. With a thin and light design, and top-notch ease of use. Its thin and light design is great for traveling, too.
FOR STUDENTS & TEACHERS
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MacBook Air and MacBook Pro - Education Pricing

Exclusive discounts

Students and teachers with a valid .edu email address can enjoy exclusive pricing on the MacBook Air and MacBook Pro directly from the Apple Store.

Black Friday Apple Watch deals

The best Black Friday Apple Watch deal right now is on the Series 6. It carries all the best features from its predecessor including an always-on display, ECG monitor, and powerful fitness tracker, but with a few additional perks. You can now measure your blood oxygen levels straight from your watch. It’s also considerably faster than the Series 5. Though the Series 5 is discontinued, you can still find it on certain tech retail sites at big discounts. So, if a faster processor or blood oxygen sensor isn’t a draw for you, buy the Series 5. If you’re looking for something even more affordable, pick the Apple Watch Series 3.  There’s a lot to love about this watch. It can accurately monitor your heart rate, and it has a beautiful retina display. It’s also waterproof like its successors, making it the perfect starter smartwatch no matter what your daily routine looks like.

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Apple Watch SE (GPS + Cellular, 40mm)

$309 $329
Available in Space Gray or Plum, the Apple Watch SE is an excellent, well-rounded tool with up to 2 x faster processor than the Series 3. It'll even notify you when your heart rate's low or high.
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Apple Watch Series 6 (GPS + Cellular, 44mm)

$514 $529
If you want the biggest and baddest that Apple Watches have to offer, this Series 6 is exactly what you're looking for, capable of making life an absolute breeze thanks to its convenient features.
Refurbished
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Apple Watch Nike Series 5 (GPS, 40mm) (Refurbished)

$379 $449
With GPS, Bluetooth, and Wi-Fi you can go anywhere and stay connected. Lightweight and water resistant.
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Milanese Loop for Apple Watch 44mm

$93 $100
This Milanese band for your favorite smart device is stainless steel and fully magnetic making it infinitely adjustable.
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6-pack Screen Protector for Apple Watch 38mm

$3 $10
This six pack of screen protectors works for Series 1, 2, and 3. Each protector has 99.9% high definition transparency and high-sensitivity.
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Apple Watch SE GPS + Cellular, 44mm (Refurbished), Space Gray

$324 $400
The options are limitless with a smart watch that has GPS and cellular. The 44mm version of the SE is lightweight and swim proof.

Black Friday AirPods deals

Can’t decide between the AirPods with Charging Case, 2nd gen AirPods with Wireless Charging Case, and AirPods Pro during this Black Friday sale? In a nutshell, the AirPods with Charging Case delivers the most basic, to-the-point true wireless earbuds experience Apple has to offer, and the AirPods Pro the most feature-rich and high-end. Here are some of the best Black Friday AirPods deals going on right now:

AMAZON RENEWED
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Apple AirPods Pro with Wireless Charging Case (Renewed)

$189 $219
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
LATEST MODEL
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Apple AirPods Pro with Wireless Charging Case

$219 $249
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
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Apple AirPods with Wireless Charging Case

$160 $199
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.
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Apple AirPods with Charging Case

$129 $159
Launched in 2016, the AirPods aren’t old hat by any means, offering near enough all the same features as the AirPods 2 -- with the main difference being they last for half the time on a single charge.
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Apple AirPods with Wireless Charging Case (2nd Generation)

$170 $200
Easy wireless charging, easy connection to any Apple product (iPhone, Watch, iPad, and Mac), Siri support, and one-tap setup. What more could you need from wireless earbuds?
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Apple AirPods with Charging Case

$129 $159
You won't be sorry about buying Apple's AirPods along with its wireless charging case. This way, you can do away with pesky cables while enjoying more than 24-hours of playtime.

How to choose an Apple device on Black Friday

Like 2019, 2020 has been a gold mine of new releases for Apple fans. Apple rolled out a few welcome surprises earlier in the year with the new eighth-generation iPad and second-gen iPhone SE, and we were also delighted to see the Apple Watch Series 6, Apple Watch SE, and fourth-generation iPad Air this fall. The real stars of the show, however, have been the new flagship iPhones, which include not two or three but four new models: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max. When you add the new iPhone SE, that tallies up to an unprecedented five new Apple phones for 2020.

Should you buy an Apple device during Black Friday?

Black Friday is the last major sales event of the year. The next time you find discounts as good as this is going to be in the new year. If you’ve shopped the event before, you also know that it’s the best time to find Apple devices on the cheap. So if you’re looking to save some of your hard-earned cash, the time to buy is now. Keep in mind that this isn’t like any other standard Black Friday. With the pandemic still raging on, there’s been a surge in demand for online shopping. To keep up with that demand, most retailers have already launched their Black Friday Apple deals (and their Black Friday sale in general) online, so you can grab a well-priced Apple product as early as today.

Where to find the best Apple sales online

A lot of retailers out there are offering similar discounts on Apple devices. That said, if you look hard enough, you might find a better deal on a certain tech retail giant. Here are the ones you need to watch out for.

Amazon Black Friday: You can currently get everything from Apple Watches, iPhone accessories, and even AirPods discounted right now. Check out all of today’s Apple deals available.

Best Buy Black Friday: Get the newest iPhone 12 Pro for as low as $6.67 a month right now. Even get the iPhone 12 for $0 right now with qualified activation and trade-in. Have a look through the rest of these Black Friday Apple deals available right now.

Target Black Friday: You can get the AirPods Pro for as low as $219 right now. Make sure to check out the rest of the Apple deals available on Target’s website.

Walmart Black Friday: Take up to $450 off on the new iPhone 12 series. Also, get discounts on the Apple Watch Series 3 now. Sort through the rest of the deals available on the retailer’s website.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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