The best Apple Black Friday deals for 2020

Black Friday deals are now popping up left, right, and center — even before the official start date later this month. With shopping being mainly online this year, many retailers have started their Black Friday sales early. Black Friday is the best time of the year to find deep discounts on high-end tech like Apple devices, but with everybody shopping online today, you’ll have to be vigilant to score the best bargains before they sell out.

Let us give you the advantage in your shopping. We’re already seeing a torrent of deals on all sorts of Apple products including Black Friday AirPods deals, Black Friday iPhone deals, Black Friday MacBook deals, Black Friday iPad deals, Black Friday Apple Watch deals, and more. We’ve rounded up the best available Black Friday Apple deals below, and we’ve also included some pointers for shopping these holiday sales to make your shopping experience as streamlined as possible.

Best Black Friday Apple deals

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Apple Watch Series 5 (GPS, 44mm)

$404 $429
Apple's latest and greatest Series 5 smartwatch, with the 44mm model marked down before the holidays. Take an extra $24 off at checkout.
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Apple AirPods with Charging Case

$119 $159
Launched in 2016, the AirPods aren't old hat by any means, offering near enough all the same features as the AirPods 2 — with the main difference being it lasts for half the time on a single charge.
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Apple AirPods with Wireless Charging Case

$150 $199
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.
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Apple MacBook Air (13-inch, 8GB RAM, 128GB SSD Storage)

$750 $999
The MacBook Air is a fan favorite, and this featherweight MacOS laptop is made even more appealing with this very nice deal that lets you take another $299 off at checkout.

How to choose an Apple device on Black Friday

Like 2019, 2020 has been a gold mine of new releases for Apple fans. Apple rolled out a few welcome surprises earlier in the year with the new eighth-generation iPad and second-gen iPhone SE, and we were also delighted to see the Apple Watch Series 6, Apple Watch SE, and fourth-generation iPad Air this fall. The real stars of the show, however, have been the new flagship iPhones, which include not two or three but four new models: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max. When you add the new iPhone SE, that tallies up to an unprecedented five new Apple phones for 2020.

There are a lot of new products out there so here are a few things you might want to keep in mind while you shop — no matter what you’re looking for.

Apple Watch

The best available Apple Watch right now is the Series 6. It carries all the best features from its predecessor including an always-on display, ECG monitor, and powerful fitness tracker, but with a few additional perks. You can now measure your blood oxygen levels straight from your watch. It’s also considerably faster than the Series 5. Though the Series 5 is discontinued, you can still find it on certain tech retail sites at big discounts. So, if a faster processor or blood oxygen sensor isn’t a draw for you, buy the Series 5. If you’re looking for something even more affordable, pick the Apple Watch Series 3.  There’s a lot to love about this watch. It can accurately monitor your heart rate, and it has a beautiful retina display. It’s also waterproof like its successors, making it the perfect starter smartwatch no matter what your daily routine looks like.


The newest iPhone 12 Pro and Pro Max are the best iPhones on the market currently, That said, the best deals for iPhones will be on the iPhone 11 and iPhone XS. The iPhone 11 Pro editions feature three camera lenses and a powerful A13 Bionic Processor. They’re slightly smaller than the newer 12 Pro models and feature rounded edges, but if you see a great discount on the iPhone 11 Pro models, go for it. If you’re looking for something cheaper but newer, go with the iPhone SE. It features a small screen and thick bezels but carries the upgraded A13 processor along with a clear retina display. It’s also a steal at just $400 — not including Black Friday discounts. Older iPhones like the iPhone 8 are also up for grabs. They don’t have any of the newer processors or advanced camera abilities, but they will be dirt cheap during the sales event.


If you want an iPad that attempts to resemble a conventional laptop, go with the iPad Pro. The iPad Pro packs a powerful processor, has thin bezels, an edge-to-edge display, and a lengthy battery life, all designed to keep you productive all day long. For those of you who want a tablet that offers the workhorse functionality of the iPad Pro without the hefty price tag, buy the iPad Air (2020). It’s definitely a step up from its predecessors and, like the iPad Pro, can also be paired with the Magic Keyboard and Apple Pencil, turning it into a stylish 2-in-1 device. If you’re looking for an even more affordable and compact option, the iPad Mini is for you. It’s considered a small-screen tablet but still carries some of the best features of the iPad Pro and Air. Finally, the latest iPad 10.2 is every bargain hunter’s favorite option. It’s priced at only $329 (without any Black Friday discounts) and has almost all of the same features as the iPad Mini, except for having a larger screen. If you’re looking for an affordable iPad with a great retina display and decent multitasking capabilities, go with the latest iPad 10.2.


There are three main MacBooks worth shopping during Black Friday: The MacBook Pro 13-inch, the MacBook Pro 16-inch, and the MacBook Air 13-inch. The MacBook Air lives up to its name and is the most portable option of the three — as well as the most affordable pick. With the MacBook Air, you have a 13-inch Retina display, plus the latest Intel Core Gen 10. It’s not as fast as the MacBook Pro and it doesn’t have a fully integrated Touch Bar, but for its price and portability factor, the MacBook Air makes a great match for both college students and professionals alike.

If you’re willing to spend an extra few hundred dollars, the MacBook Pro is worth it. The MacBook Pro carries a stronger processor than the Air (even on its base models), so if you do a lot of multitasking, that alone could make it worth the upgrade over the MacBook Air. The high dynamic speakers also pack a punch and give the MacBook Pro an edge over the MacBook Air.

Finally, the 16-inch MacBook Pro is definitely the best, most luxurious MacBook available. It’s much heavier, weighing in at about 4.3 pounds, but the extra weight has a purpose. You now have a sleek, slim 16-inch screen with options to add super powerful AMD Radeon Pro 5600M graphics. Its all-new thermal architecture is also simply amazing: You can run heavy-duty games without having the laptop give out. There are also four USB-C ports — an upgrade over the two offered by the MacBook Pro and Air — so you have tons of options for additional connectivity. If you need a powerful laptop that easily transitions from work to play, you can’t do better than the MacBook Pro 16-inch.

When to shop Black Friday Apple deals

Apple products are always in demand, and the demand this year is even heavier because of the release of the new iPhone 12, iPad Air, and more. Shoppers are waiting anxiously for the best time to buy, and our advice to you is to start shopping right now. Most retailers have already launched their Black Friday sales online, and if you want to receive your new Apple device before Christmas, you need to shop these Black Friday Apple deals today. Keep in mind that a lot of major retailers are already seeing hefty shipping delays and a couple of Apple devices are already running out of stock. Any Apple product that sells out in the run-up to the event won’t see a significant restock till the end of the year.

If you’re waiting for a better price cut, we’re here to tell you that’s a bad idea. With Black Friday prices guaranteed no matter when you purchase your new Apple iPhone or iPad, you’re always going to be getting it at the best available price. Don’t waste any more time, take advantage of these Black Friday Apple deals today.

Should you buy an Apple device during Black Friday?

Black Friday is the last major sales event of the year. The next time you find discounts as good as this is going to be in the new year. If you’ve shopped the event before, you also know that it’s the best time to find Apple devices on the cheap. So if you’re looking to save some of your hard-earned cash, the time to buy is now. Keep in mind that this isn’t like any other standard Black Friday. With the pandemic still raging on, there’s been a surge in demand for online shopping. To keep up with that demand, most retailers have already launched their Black Friday Apple deals (and their Black Friday sale in general) online, so you can grab a well-priced Apple product as early as today.

Where to find the best Apple sales

A lot of retailers out there are offering similar discounts on Apple devices. That said, if you look hard enough, you might find a better deal on a certain tech retail giant. Here are the ones you need to watch out for.

Amazon Black Friday: You can currently get everything from Apple Watches, iPhone accessories, and even AirPods discounted right now. Check out all of today’s Apple deals available.

Best Buy Black Friday: Get the newest iPhone 12 Pro for as low as $6.67 a month right now. Even get the iPhone 12 for $0 right now with qualified activation and trade-in. Have a look through the rest of these Black Friday Apple deals available right now.

Target Black Friday: You can get the AirPods Pro for as low as $219 right now. Make sure to check out the rest of the Apple deals available on Target’s website.

Walmart Black Friday: Take up to $450 off on the new iPhone 12 series. Also, get discounts on the Apple Watch Series 3 now. Sort through the rest of the deals available on the retailer’s website.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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