The best Apple Black Friday deals for 2020

Today is Black Friday, which means Black Friday deals are coming in thick and fast. With shopping being mainly online this year, many retailers started their Black Friday sales early. But even if you scored a few early deals, you shouldn’t ignore Black Friday itself. Black Friday is the best time of the year to find deep discounts on high-end tech like Apple devices, but with everybody shopping online today, you’ll have to be vigilant to score the best bargains before they sell out.

Let us give you the advantage in your shopping. We’re already seeing a torrent of deals on all sorts of Apple products including AirPods, iPhones, MacBooks, iPads, Apple Watches, and more. We’ve rounded up the best available Black Friday Apple deals below, and we’ve also included some pointers for shopping these holiday sales to make your shopping experience as streamlined as possible.

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Best Black Friday Apple deals today

LATEST MODEL | TRUE WIRELESS AIRPODS
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Apple AirPods Pro with Wireless Charging Case

$225 $250
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
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Apple Watch SE (GPS, 44mm)

$270 $309
Featuring a wide array of convenient features, the Apple Watch SE is an excellent budget-friendly option for power users looking for an upgraded way of life and access to the world on their wrist.
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Apple Watch Series 6 (GPS, 40mm)

$339 $399
Experience the world on your wrist with the Apple Watch Series 6, with this one providing a GPS for on and off-road excursions. Boasting incredible health check benefits, this is a must-have.
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Apple iPhone 11 64GB (Verizon)

Save up to $400 with an eligible tablet and smartphone

Launched in September 2019, the iPhone 11 was already priced just right compared to the 11 Pro or 11 Pro Max. Sign on with Verizon and grab it at a nice discount with an unlimited plan.
TRUE WIRELESS EARBUDS
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Apple AirPods (Second Generation ) with Charging Case

$139 $159
Equipped with Apple's H1 wireless chip, the earbuds give you hands-free access to Siri, shared listening on Apple devices with other H1 and W1-equipped headphones, and up to 24 hours of battery life.
REFURBISHED BUT AS GOOD AS NEW!
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Apple AirPods Pro with Wireless Charging Case (Renewed)

$195 $209
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
Expires soon

Apple HomePod

$299 or $49.83/month for 6 months

This reliable home speaker provides high-quality sounds for music and podcasts. It's Siri-integrated as well, so you can ask it to AirPlay content from other Apple devices.
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Apple iPad (10.2-inch, 128GB, Wi-Fi + Cellular) - 7th Generation

$399 $559
If storage isn't a priority but connectivity is, you can rely on this 7th-gen 10.2-inch iPad with Wi-Fi and cellular connections to complement your work and lighten the load.
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Apple Watch Series 3 (GPS, 38mm)

$169 $199
This is the most affordable Apple Watch you can buy and yet, it still offers all the essential you would need including a heart rate sensor, swimproof design, and a high-res Retina touchscreen.
TRUE WIRELESS EARBUDS
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Apple AirPods with Wireless Charging Case

$160 $199
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.
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iPhone XR

Up to $500 off with trade-in

The iPhone XR has seen a price drop to $499 with the iPhone 12 announcement. Save up to an extra $210 when you trade-in another smartphone.
ALL COLORS
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Apple iPhone XR, 64GB, Fully Unlocked (Renewed)

$339 $361
Apple has reduced the price of the iPhone XR to $499, but this renewed deal is a bargain and one of the best ways to get a hold of a powerful iPhone for less.

Black Friday iPhone deals

The newest iPhone 12 Pro and Pro Max are the best iPhones on the market currently, That said, the best Black Friday iPhone deals will be on the iPhone 11 and iPhone XS. The iPhone 11 Pro editions feature three camera lenses and a powerful A13 Bionic Processor. They’re slightly smaller than the newer 12 Pro models and feature rounded edges, but if you see a great discount on the iPhone 11 Pro models, go for it. If you’re looking for something cheaper but newer, go with the iPhone SE. It features a small screen and thick bezels but carries the upgraded A13 processor along with a clear retina display. It’s also a steal at just $400 — not including Black Friday discounts. Older iPhones like the iPhone 8 are also up for grabs. They don’t have any of the newer processors or advanced camera abilities, but they will be dirt cheap during the sales event.

WITH TRADE-IN
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Apple iPhone 12 Pro Max (Verizon)

Upgrade and get up to $440 off w/trade

Current or new Verizon customers can score Apple's biggest, baddest new phone, the iPhone 12 Pro Max, for a nice discount by either trading in a device or buying two and getting the second one free.
WITH UNLIMITED PLAN
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Apple iPhone 12 Mini (AT&T)

Up to $700 back with trade-in

It's official: Small phones are back. The iPhone 12 Mini follows the iPhone SE as a return to more pocket-friendly devices, and this pre-order offer from AT&T lets you score one for as little as $0.
WITH UNLIMITED PLAN
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Apple iPhone 12 Pro Max (AT&T)

Up to $700 back with trade-in

If you want Apple's latest flagship and love big phones, then the iPhone 12 Pro Max is the one for you with its stunning 6.7-inch Super Retina touch display.
WITH TRADE-IN
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Apple iPhone 12 Pro (Verizon)

Up to $440 back with trade-in and new line

It's hip to be square (again): The new iPhone 12 Pro brings some classic style back to Apple's sleek flagships, and Verizon has some nice rebate offers for both new and existing customers.
WITH TRADE-IN
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Apple iPhone 12 (Verizon)

Upgrade and get up to $440 off w/trade

Verizon customers can get a very nice bill credit rebate on the new iPhone 12, but if you switch and bring a trade-in, you can save even more.
WITH UNLIMITED PLAN
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Apple iPhone 12 (AT&T)

For $3.33 per month with trade-in

AT&T has a great offer going right now on the new iPhone 12, letting you score one for barely any money at all, as long as you have a device to trade in.

Black Friday iPad deals

If you want an iPad that attempts to resemble a conventional laptop, go with the iPad Pro. The iPad Pro packs a powerful processor, has thin bezels, an edge-to-edge display, and a lengthy battery life, all designed to keep you productive all day long. For those of you who want a tablet that offers the workhorse functionality of the iPad Pro without the hefty price tag, buy the iPad Air (2020). It’s definitely a step up from its predecessors and, like the iPad Pro, can also be paired with the Magic Keyboard and Apple Pencil, turning it into a stylish 2-in-1 device. If you’re looking for an even more affordable and compact option, the iPad Mini is for you. It’s considered a small-screen tablet but still carries some of the best features of the iPad Pro and Air. Here are a few of the best Black Friday iPad deals happening now:

LATEST MODEL
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New Apple iPad Air (10.9-inch, Wi-Fi, 256GB, 4th Generation)

$699 $749
Deals are scarce, but considering that the 4th gen iPad Air has a faster CPU than the Pro, it's a good value even at its regular price. You can grab this one for the same price as the 256GB model.
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Apple iPad Pro (11-Inch, 128GB, Wi-Fi, 2020)

$749 $799
Do everything, from enjoying various media to getting work done, on the latest 11-inch iPad Pro. With this deal, you'll get 128GB of storage for a great price.
DISCOUNT AT CHECKOUT
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Apple iPad Pro (12.9-inch, 128GB, Wi-Fi) - Latest Model

$949 $999
If you can forego having a cellular connection, you can take home this iPad Pro with a gorgeous 12.9-inch Retina display for less than a grand -- one of the better prices we've seen for this model.
WITH 2-YEAR CONTRACT AND ELIGIBLE TRADE-IN
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Apple 4th Gen iPad Air with Wi-Fi + Cellular - 256GB (Verizon)

$630 $730
Sign on with a 2-year Verizon contract and save a Benjamin on the newest 4th-gen 256GB iPad Air with Wi-Fi and cellular 4G LTE connectivity that lets you use it on your data plan.
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Apple iPad Pro (11-Inch, Wi-Fi, 256GB) - Latest Model

$846 $899
With blazing performance, a gorgeous display, and a superb camera module, the 2020 11-inch iPad Pro is all the tablet you'll ever need. Pair it with a Smart Keyboard and you've got a compact laptop.
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Apple iPad Pro (11-Inch, 1TB, Wi-Fi + Cellular, 2020)

$1,378 $1,449
With 1TB space, you can save several photos videos and download premium apps on your iPad Pro. This deal includes a wi-fi and cellular bundle for a reduced price.

Black Friday MacBook deals

There are three main MacBooks worth shopping during Black Friday: The MacBook Pro 13-inch, the MacBook Pro 16-inch, and the MacBook Air 13-inch. The MacBook Air lives up to its name and is the most portable option of the three — as well as the most affordable pick. With the MacBook Air, you have a 13-inch Retina display, plus the latest Intel Core Gen 10. It’s not as fast as the MacBook Pro and it doesn’t have a fully integrated Touch Bar, but for its price and portability factor, the MacBook Air makes a great match for both college students and professionals alike.

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Apple MacBook Pro 13-inch with Touch Bar (Core i5, 8GB Memory, 512B SSD, 2019)

$1,279 $1,499
This laptop is perfect for working on the go, with its superb build quality, great software and impressive specs. It's thin and light, yet strong and sturdy too.
BACKORDERED
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New Apple MacBook Pro (16-inch display, Core i9 CPU, 16GB RAM, 1TB Storage)

$2,499 $2,799
If your work has an emphasis on graphics (like game developing or film-making) then you can't go wrong with this 16-inch MacBook Pro. It features AMD Radeon Pro 5500M graphics for quicker rendering.
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MacBook Air (Core i3, 8GB RAM, 256GB SSD)

$850 $950
This MacBook Air is ideal as a starter Mac. With a thin and light design, and top-notch ease of use. Its thin and light design is great for traveling, too.
DISCOUNT AT CHECKOUT
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MacBook Pro (13-inch, 16GB RAM, 1TB SSD Storage)

$1,750 $1,999
Need a ton of storage in a portable package? Look at this 13-inch MacBook Pro: You'll get all the space you need with a 1TB SSD and a solid workhorse of a quad-core, eighth-gen, Core i5 processor.
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Apple MacBook Pro (2017, Intel Core i5 Dual Core, 8GB RAM, 128GB SSD, Renewed)

$839
If you want a beefy MacBook Pro but you're on a budget, this like new Amazon Renewed model from 2017 still packs recent hardware that won't feel too sluggish in 2020.
BACKORDERED
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New Apple MacBook Pro (16-inch, Core i7, 16GB RAM, 512GB Storage)

$2,199 $2,399
Treat yourself to a MacBook Pro with a brilliant 16-inch Retina display and a powerhouse of a processor which happens to be a six-core, ninth-generation Intel Core i7.

Black Friday Apple Watch deals

The best Black Friday Apple Watch deal right now is on the Series 6. It carries all the best features from its predecessor including an always-on display, ECG monitor, and powerful fitness tracker, but with a few additional perks. You can now measure your blood oxygen levels straight from your watch. It’s also considerably faster than the Series 5. Though the Series 5 is discontinued, you can still find it on certain tech retail sites at big discounts. So, if a faster processor or blood oxygen sensor isn’t a draw for you, buy the Series 5. If you’re looking for something even more affordable, pick the Apple Watch Series 3.  There’s a lot to love about this watch. It can accurately monitor your heart rate, and it has a beautiful retina display. It’s also waterproof like its successors, making it the perfect starter smartwatch no matter what your daily routine looks like.

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Apple Watch Series 3 (GPS, 38mm)

$169 $199
The Series 3 may be older, but it's still a fantastic smartwatch. Monitor your heart rate, share activities with friends, and get personalized coaching, all in a sleek Space Gray case with black band.
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Apple Watch Series 5 (GPS, 44mm)

$329 $429
Even with the introduction of the Apple Watch Series 6, the Series 5 is a solid purchase. Pick it up for less and enjoy features like heart-rate monitoring and workout tracking.
Save $19 at checkout
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Apple Watch Series 6 (GPS, 44mm)

$409 $429
The Apple Watch Series 6 is arguably the most advanced smartwatch to date, capable of making anyone's life loaded to the brim with the most convenient features that rival phones thrice its price.
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Apple Watch Series 5 (GPS + Cellular, 40mm, Stainless Steel)

$599 $699
Sport a striking stainless steel case instead of the standard aluminum. With helpful health tracking, it also features both GPS and cellular network connectivity, so you can go phone-free.
REFURBISHED
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Apple Watch Series 5 (GPS, 40mm)

$349 $399
The 40mm variant of the Series 5 has a gold aluminum case, pink sand sports band, GPS, and handy features like heart-rate monitoring and menstrual cycle tracking to keep you healthy.
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Apple Watch Series 3 (GPS, 42mm)

$299 $329
This Apple smartwatch with a 42mm Space Gray case is the ultimate fitness accessory, featuring heart rate monitoring and personalized coaching as well as GPS tracking for your runs.

Black Friday AirPods deals

Can’t decide between the AirPods with Charging Case, 2nd gen AirPods with Wireless Charging Case, and AirPods Pro during this Black Friday sale? In a nutshell, the AirPods with Charging Case delivers the most basic, to-the-point true wireless earbuds experience Apple has to offer, and the AirPods Pro the most feature-rich and high-end. Here are some of the best Black Friday AirPods deals going on right now:

TRUE WIRELESS EARBUDS
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Apple AirPods (Second Generation ) with Charging Case

$139 $159
Equipped with Apple's H1 wireless chip, the earbuds give you hands-free access to Siri, shared listening on Apple devices with other H1 and W1-equipped headphones, and up to 24 hours of battery life.
TRUE WIRELESS EARBUDS
Expires soon

Apple AirPods with Wireless Charging Case

$160 $199
Released in March 2019, the Apple AirPods 2 come with improved battery life, the ability to launch Siri using your voice, and a Wireless Charging Case. A minor but worthwhile refinement nonetheless.
LATEST MODEL | TRUE WIRELESS AIRPODS
Expires soon

Apple AirPods Pro with Wireless Charging Case

$225 $250
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
REFURBISHED BUT AS GOOD AS NEW!
Expires soon

Apple AirPods Pro with Wireless Charging Case (Renewed)

$195 $209
With noise-cancellation, water-resistance, and interchangeable eartips for a more comfortable fit, the AirPods Pro are the most advanced AirPods in Apple's stable -- a must-have for fitness fanatics.
Expires soon

Apple Wireless Charging Case for AirPods

$69 $79
If you need a spare wireless charging case for your AirPods, you can pick one up now. Use it to keep your AirPods safe and easily findable, and to charge them up when you're not using them.

How to choose an Apple device on Black Friday

Like 2019, 2020 has been a gold mine of new releases for Apple fans. Apple rolled out a few welcome surprises earlier in the year with the new eighth-generation iPad and second-gen iPhone SE, and we were also delighted to see the Apple Watch Series 6, Apple Watch SE, and fourth-generation iPad Air this fall. The real stars of the show, however, have been the new flagship iPhones, which include not two or three but four new models: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max. When you add the new iPhone SE, that tallies up to an unprecedented five new Apple phones for 2020.

Should you buy an Apple device during Black Friday?

Black Friday is the last major sales event of the year. The next time you find discounts as good as this is going to be in the new year. If you’ve shopped the event before, you also know that it’s the best time to find Apple devices on the cheap. So if you’re looking to save some of your hard-earned cash, the time to buy is now. Keep in mind that this isn’t like any other standard Black Friday. With the pandemic still raging on, there’s been a surge in demand for online shopping. To keep up with that demand, most retailers have already launched their Black Friday Apple deals (and their Black Friday sale in general) online, so you can grab a well-priced Apple product as early as today.

Where to find the best Apple sales online

A lot of retailers out there are offering similar discounts on Apple devices. That said, if you look hard enough, you might find a better deal on a certain tech retail giant. Here are the ones you need to watch out for.

Amazon Black Friday: You can currently get everything from Apple Watches, iPhone accessories, and even AirPods discounted right now. Check out all of today’s Apple deals available.

Best Buy Black Friday: Get the newest iPhone 12 Pro for as low as $6.67 a month right now. Even get the iPhone 12 for $0 right now with qualified activation and trade-in. Have a look through the rest of these Black Friday Apple deals available right now.

Target Black Friday: You can get the AirPods Pro for as low as $219 right now. Make sure to check out the rest of the Apple deals available on Target’s website.

Walmart Black Friday: Take up to $450 off on the new iPhone 12 series. Also, get discounts on the Apple Watch Series 3 now. Sort through the rest of the deals available on the retailer’s website.

We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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