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Best Apple Deals: Save on AirPods, iPads, MacBooks and more

Apple loyalists, rejoice! The innovative and notoriously expensive manufacturer of seemingly every popular tech product out there actually does have some discounts. If you’re looking to complete your sweet of Apple products with new earbuds, smartwatches, laptops or tablets, we have the Apple deals for you. It’s now 2023, so many of these deals are on products released over the past year. These deals won’t stick around for long, since the Silicon Valley tech giant knows that their products are always in high demand. Check out our favorite Apple deals below, and grab what you want before the sale ends.

Best Apple deals

  • Apple Watch Series 7 (GPS, 41mm) —
  • Apple iPad Mini (2021) —
  • Apple AirPods Max —
  • Apple iPad Air 2022 —
  • Apple MacBook Air M1 —
  • Apple MacBook Pro (M2, 13-inch, 256GB) —

Apple Watch Series 7 (GPS, 41mm) — $349, was $399

The World Time watch face showing on the Apple Watch SE 2.
Andy Boxall/Digital Trends

Why Buy

  • New temperature sensors
  • Large, always-on screen with slim bezels
  • Great suite of health-tracking features
  • Intuitive software interface

Smartwatches never became the next smartphones, but the Apple Watch is the one smartwatch that has managed to buck the trend and enjoy widespread popularity — in fact, it’s made Apple one of the largest watchmakers in the world. Apple updated its WatchOS-powered smart wearable last year, releasing the excellent-but-pricey new Apple Watch Series 8. The Apple Watch Series 8 refined everything we loved about previous models, bringing the design to near perfection with great software, a vibrant always-on display, and an excellent set of health- and fitness-tracking features. Comparing the Apple Watch 8 vs. Apple Watch 7, the biggest upgrades come in the form of two new temperature sensors and a new internal chip. It’s overall faster than the Series 7 and can now measure your skin temperature during sleep, accurately predicting illness and tracking menstrual cycles. Several new models of the Apple Watch were released just released last year, so be sure to check out other Apple Watch deals and find the right smartwatch for your needs.

Apple iPad Mini (2021) — $469, was $499

A woman writes with an Apple Pen on a 2021 Apple iPad Mini.

Why Buy

  • Great compact size for portability
  • 8.3-inch display is still large enough for most tasks
  • A15 Bionic chip is a great performer
  • Impressive speakers

When this new iPad Mini 2021 model hit the market, our review team raved about its solid hardware performance (it packs the new A15 Bionic chip), great overall design, and solid build quality. It’s display got a slight size upgrade (to 8.3 inches from 7.9 inches) and now hits a nice sweet spot between utility and portability. It’s big enough for most tasks you’d do on a tablet minus things like creative work, but it’s small and light enough to carry around all day and forget it’s in your bag. The 2021 iPad Mini is an even easier sell given how affordable it is relative to other much pricier Apple devices like the iPad Pro line. It’s the one to get if you want something larger than a smartphone but not as large as the standard 10.2-inch iPad (not to mention the plus-sized iPad Pro models), and these Apple deals make now a great time to buy.

Apple AirPods Max — $500, was $549

A woman wearing the silver Apple AirPods Max.
Apple

Why Buy

  • Superb construction
  • Great sound quality
  • Industry-leading active noise cancellation
  • Transparency mode is fantastic

Want the over-ear headphone experience with the quality you expect from Apple? It’s right here. The AirPods Max launched in December of 2020 and took the audio world by storm. The headphones are very comfortable, if a bit heavy, with soft mesh on the cups and the overhead strap. They are a marvel to look at. Everything from the sleek metal ear cups to the oversized volume and noise cancellation knob show that Apple knows how to make a beautiful product, and one that arguably even exceeds the brand’s already-high design standards. But the visuals aren’t all you should care about. The noise cancellation is top notch, and the transparency mode really makes it sound like you’ve taken the headphones off completely. AirPods Max pair perfectly with other Apple devices, such as MacBooks, iPhones, and Apple Watches as well. If you already have a suite of Apple products and earbuds like the AirPods aren’t giving you the immersion you want, then you can’t pass up the AirPods Max.

Apple iPad Air 2022 — $650, was $749

Fifth generation Apple iPad Air.

Why Buy

  • 5G capable
  • Two 12MP cameras
  • New M1 chip
  • All-day battery

It’s officially 2023, so last year’s iPad is no longer the new hot commodity. It’s still an incredibly piece of technology, we just get a few more iPad deals now and then. If you already have the iPad Air 4, you won’t notice much of a design difference in this new iPad Air 5, but once you turn it on, you’ll see some obvious improvements. This newest version of the iPad Air uses the M1 chip, which is faster and more powerful than even the previous model of the iPad Pro. Its screen has the famous, peerless Apple True Tone technology, and runs at 2360 x 1640 resolution. It has two 12MP cameras, one on the front and the back, so your selfies will look just as beautiful as your regular pictures. The model currently on sale is 5G compatible and allows for cellular data use when you don’t have Wi-Fi.

Apple MacBook Air M1 — $899, was $999

Macbook Air M1 sits open on a table.
Mark Coppock/Digital Trends

Why Buy

  • The cheapest entry point into the MacBook world
  • M1 CPU delivers superb performance
  • Super-quiet, fanless design
  • Compact yet utilitarian 13-inch size

With modern laptops getting slimmer and slimmer, the MacBook Air is almost redundant now, but it still does its thing very well. That should come as no shock considering that Apple wrote the book on super-slim laptops with the MacBook Air, and its late 2020 model makes for a fantastic featherweight work machine now that it comes loaded with Apple’s superb M1 CPU. On the MacBook Air M1, that fantastic processor is paired with 8GB of RAM (perfectly respectable hardware for work, browsing, and streaming) along with a 128GB solid-state drive. The M1 CPU delivers more than snappy performance, though — it’s so thermally efficient that it doesn’t even require any cooling fans. That’s right: The MacBook Air M1 has a completely fanless design. That means it’s whisper-quiet throughout the day while remaining nice and cool.

Apple MacBook Pro (M2, 13-inch, 256GB) — $1,149, was $1,299

Macbook Pro 13-inch 2022, open and with keyboard, trackpad, and control panel fully visible.

Why Buy

  • New M2 chip
  • Only model with the Touch Bar
  • Retina display
  • Compact and portable

The MacBook Pro has been the long-standing king of the Apple laptop line. The 2022 version of the MacBook Air is 13-inches, a portable sized that’s great for students and commuters. It has an 18-hour battery life, so you don’t have to drag your charger around with you. It uses the new Apple M2 chip, updating it to the newest tech. Aside from that, it’s basically the same MacBook Pro you’ve known and loved for years now. It has the classic Apple retina screen on its 13-inch display, which gets up to 300 nits of brightness. This is the only current model of MacBook that has the Touch Bar, so if you’ve grown to love it in previous models, this is your only choice. If the Touch Bar isn’t a deal breaker, consider looking at some other MacBook deals on bigger models like the 14- and 16-inch.

When are the best Apple deals?

Apple keeps retailers on a pretty short leash when it comes to discounts on its products, which is to say that Apple deals are sometimes scarce. That’s a sad fact that Apple fans are already all too aware of. That said, certain items such as AirPods and Apple Watches do go on sale pretty regularly throughout the year. Deals on other devices can be fleeting, however, particularly for pricier Apple products like iPhones and MacBooks.

Apple is also more shy than other brands about participating in big seasonal sales like Prime Day and Black Friday. You generally won’t see big sales happening on the online Apple Store like you do with Best Buy and Amazon or brand outlets like Dell and HP. Nonetheless, these large annual blowouts are still a good time to look for deep discounts, as they do pop up on the most in-demand items. You’ll mostly find them at the bigger online retail outlets (Best Buy, Amazon, Walmart, Target, etc.). Inventory is often limited during these events, though, so you’ll want to be ready and quick on the trigger.

Arguably the absolute best time to look for Apple deals is immediately after the company releases new devices. Apple typically rolls out products in the spring and fall, and these present some fantastic opportunities to find deep discounts on last-gen models. This is especially true of the pricey devices like flagship iPhones, iPads, and MacBooks, which don’t regularly go on sale as often as stuff like AirPods and Apple Watches. Very often, last year’s model will get an immediate $100 price cut across the board when a new one drops. That’s a great way to save a bundle of cash if you’re not fussy about having the latest and greatest gadget (which will likely be succeeded by a new one within a year or two anyway).

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