The best Black Friday smartwatch deals for 2020

The sun has set on Black Friday — but the sun won’t be setting on the Black Friday deals empire yet. The sales go on until after Cyber Monday, so you can still expect deals to pop up throughout today. Retailers like Best Buy and Walmart are offering hefty discounts on smartwatches from brands like Fossil and Samsung, which means there are still plenty of great Black Friday smartwatch deals to snap up from now until Cyber Monday arrives.

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We’re seeing a ton of deals out there, including for the coveted Apple Watch, alongside many more. We’ve rounded up all the best available Black Friday smartwatch deals still available.We’ve also taken the time to look at what you should consider when buying a smartwatch so you get the best deal for you.

Best Black Friday smartwatch deals

Here are some of our favorite deals happening right now.

And here are some more.

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Apple Watch Series 6 (GPS + Cellular, 40mm)

$459 $499
The Apple Watch Series 6 is undoubtedly one of the best smartwatches Apple has come up with to date, so if you want to upgrade your lifestyle the best way possible, this watch can do it all and more.
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Fitbit Versa 2, Stone/Mist Grey

$149 $200
Ready to get fit? The Versa 2 tracks your heart rate, sleep, and workouts, with a streamlined interface and built-in Amazon Alexa. You can set it up to send you personalized fitness reminders, too.
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Garmin Vivoactive 4S, White/Rose Gold

$270 $350
This is the perfect watch for keeping track of your runs and workouts. It features GPS tracking, music, energy monitoring, and more than 20 preloaded GPS and indoor sports apps.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch 3 Titanium (45mm, Bluetooth)

$440 $600
Rock the first ever titanium Galaxy watch, with fitness tracking and watch features combined, for those looking to trade in. It's got Wi-Fi, a cool rotating bezel, and decent battery life too.
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Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch

$350 $750
The Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch is a flagship model that boasts a rugged design for any adventure seeker. It also features health tracking to help you achieve your fitness goal
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Fossil Hybrid Commuter Smartwatch (42mm)

$99 $155
If you're in the market for a smartwatch without losing the classic wristwatch look, the Fossil Hybrid Commuter is a great option, designed with convenient features that make life a walk in the park.
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Fossil Gen 5 Carlyle (GPS, 44mm)

$240 $295
For a sleek and stylish smartwatch that comes with all the functionality and none of the bulk, the Fossil Gen 5 Carlyle is the perfect option for the stylish intellectual with a passion for fashion.
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Samsung Galaxy Watch in Rose Gold (42mm, GPS, Bluetooth, Unlocked LTE),Rose Gold

$200 $300
Keep track of your steps, calories burned, and sleep cycle with the Galaxy Watch. This compact device also allows you to call, text, and stream music if it's connected to your smartphone.
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Garmin Forerunner 935 Running GPS Unit (Black)

$312 $500
The Garmin Forerunner 935 is a great GPS multisport smartwatch with a perfect 5-star rating in our review. It provides advanced dynamics for running, cycling and swimming, and more.
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Garmin Venu GPS Smartwatch

$270 $350
Get up and at 'em with this smartwatch, which features all-day health monitoring and sleep tracking plus lets you listen to your favorite tracks from Spotify, Amazon Music, and more from your wrist.
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Apple Watch SE (GPS, 44mm)

$270 $300
Save on this least costly version of Apple's latest smartwatch. Track your daily activity and monitor your heart rate.
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Garmin Vivomove 3S Hybrid Smartwatch in Rose Gold/Navy Blue

$187 $250
Dress to impress with this hybrid smartwatch which combines analog good looks with advanced smart features and up to five days' battery life in smart mode.
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Fitbit Inspire 2

$69 $100
This fitness tracker's 10-day battery life means you don't need to worry about running out of juice, and it boasts in-built sleep tracking, plus fitness tracking for a range of activities.
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Samsung Galaxy Watch 3 (GPS, Bluetooth, 45mm) (Renewed)

$301 $429
With intuitive fitness features, health monitoring, and Bluetooth connectivity the 45mm Samsung Galaxy Watch 3 is designed for active types yet looks great on your wrist too.
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Apple Watch SE (GPS + Cellular, 40mm)

$309 $329
Available in Space Gray or Plum, the Apple Watch SE is an excellent, well-rounded tool with up to 2 x faster processor than the Series 3. It'll even notify you when your heart rate's low or high.

Black Friday Apple Watch deals

If you have an iPhone already, then the only smartwatch deal you need is an Apple Watch. We’ve gathered some of the best sales on the Apple Watch SE, Apple Watch Series 6, and some great Apple Watch Series 3 deals.

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Apple Watch SE (GPS + Cellular, 40mm)

$309 $329
Available in Space Gray or Plum, the Apple Watch SE is an excellent, well-rounded tool with up to 2 x faster processor than the Series 3. It'll even notify you when your heart rate's low or high.
Refurbished
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Apple Watch Nike Series 5 (GPS, 40mm) (Refurbished)

$379 $449
With GPS, Bluetooth, and Wi-Fi you can go anywhere and stay connected. Lightweight and water resistant.
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Apple Watch SE GPS + Cellular, 44mm (Refurbished), Space Gray

$324 $400
The options are limitless with a smart watch that has GPS and cellular. The 44mm version of the SE is lightweight and swim proof.
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Milanese Loop for Apple Watch 44mm

$93 $100
This Milanese band for your favorite smart device is stainless steel and fully magnetic making it infinitely adjustable.
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6-pack Screen Protector for Apple Watch 38mm

$3 $10
This six pack of screen protectors works for Series 1, 2, and 3. Each protector has 99.9% high definition transparency and high-sensitivity.
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Apple Watch SE (GPS, 44mm)

$270 $300
Save on this least costly version of Apple's latest smartwatch. Track your daily activity and monitor your heart rate.

Black Friday Samsung Galaxy Watch deals

If you’re in the market for one of the best Android smartwatches on the market, there are plenty of Samsung Galaxy Watch deals for you to browse right now. If you’re looking for the best discount, the Samsung Galaxy Watch 3 deal is the one for you.

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Samsung Galaxy Watch Active2 (44mm, GPS, Bluetooth)

$120 $270
This smart wearable has enhanced sleep tracking analysis, auto workout tracking, and pace coaching. It's also one of our favorite Apple Watch alternatives.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch 3 Titanium (45mm, Bluetooth)

$440 $600
Rock the first ever titanium Galaxy watch, with fitness tracking and watch features combined, for those looking to trade in. It's got Wi-Fi, a cool rotating bezel, and decent battery life too.
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Samsung Galaxy Watch 3 (45mm, GPS, Bluetooth, Unlocked LTE)

$382 $480
This is everything that you could ever need in a smartwatch, combining style with LTE connectivity so you can call, text, and pay for your coffee while leaving your phone at home on your morning run.
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Samsung Galaxy S20 Ultra 5G (Unlocked) + Galaxy Watch Active2 (44mm, GPS)

$1,576 $1,670
Want one of the best smartwatches, but not an Apple fan? This bundle deal nets you Samsung's best phone of 2020 along with the excellent Galaxy Watch Active2.
REFURBISHED
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Samsung Galaxy Watch Active 2 (44mm, Renewed)

$163 $220
Looking for a stylish smartwatch that doubles as a fully-featured fitness tracker? This is the watch for you. With comprehensive exercise tracking and a rotating bezel, this is a must-buy.
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Samsung Galaxy Watch 3 (GPS, Bluetooth, 45mm) (Renewed)

$301 $429
With intuitive fitness features, health monitoring, and Bluetooth connectivity the 45mm Samsung Galaxy Watch 3 is designed for active types yet looks great on your wrist too.

Black Friday Garmin smartwatch deals

If you like the functionality of a Fitbit but want something a bit more rugged, then a Garmin watch is a great option. Here are a few of the best Garmin smartwatch deals today:

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Garmin Vivomove HR Hybrid Smartwatch

$180 $350
When is a smartwatch not a smartwatch? When it's a stylish hybrid, like the Vivomove HR, which features wellness monitoring tools including sleep tracking and heart rate monitoring.
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Garmin Venu GPS Smartwatch

$270 $350
Get up and at 'em with this smartwatch, which features all-day health monitoring and sleep tracking plus lets you listen to your favorite tracks from Spotify, Amazon Music, and more from your wrist.
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Garmin Forerunner 35 GPS Running Watch

$109 $170
This easy-to-use GPS running watch features a wrist-based heart rate monitor, smart notifications, live tracking, music controls, step counter, calorie counter, and more, making it ideal for fitness.
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Garmin Fenix 5 Sapphire - Black with Black Band

$350 $600
The Garmin Fenix 5 Sapphire is a flagship model that lives up to its name as a sterling multi-sport GPS watch. Amazon makes it less expensive by slashing a huge amount off its price tag.
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Garmin Vivomove 3S Hybrid Smartwatch in Rose Gold/Navy Blue

$187 $250
Dress to impress with this hybrid smartwatch which combines analog good looks with advanced smart features and up to five days' battery life in smart mode.
Expires soon

Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch

$350 $750
The Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch is a flagship model that boasts a rugged design for any adventure seeker. It also features health tracking to help you achieve your fitness goal

Black Friday Fossil smartwatch deals

Though not as popular as some of the other brands on this list, Fossil smartwatches offer a level of sophistication and style you’d expect from an Apple Watch, but at a more reasonable price.

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Fossil Gen 5 Carlyle (GPS, 44mm)

$240 $295
For a sleek and stylish smartwatch that comes with all the functionality and none of the bulk, the Fossil Gen 5 Carlyle is the perfect option for the stylish intellectual with a passion for fashion.
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Fossil Men's Hybrid HR Collider Smartwatch in Smoke

$151 $216
This Collider watch from Fossil is smart yet boasts classic style. With its heart-rate sensor, step and calorie counter, and long-lasting battery, it's the only smartwatch you need.
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Fossil Gen 4 Smartwatch Venture HR in Gray Silicone

$99 $275
Pay for your morning coffee, listen to your favorite tracks, and track your workout with this smartwatch, which is powered with Wear OS by Google and lets you leave your smartphone at home.
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Fossil Hybrid Commuter Smartwatch (42mm)

$99 $155
If you're in the market for a smartwatch without losing the classic wristwatch look, the Fossil Hybrid Commuter is a great option, designed with convenient features that make life a walk in the park.
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Hybrid Smartwatch Carlie Blush Leather Interchangeable Bezel Box Set

$119 $215
With four colorful interchangeable Bezels, this hybrid smartwatch is as smart as it is beautiful, with Bluetooth connectivity, smartphone notifications, and activity tracking.
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Fossil Men's Hybrid Collider Smartwatch

$139 $195
Smart watches can boast classic styling too, like this Collider watch from Fossil. With its heart-rate sensor, step and calorie counter, and long-lasting battery, it's the only smartwatch you need.

Black Friday Fitbit deals

Fitbit makes some of the best fitness trackers on the market, and many of the models are on sale — including one of the best models available, the Fitbit Versa 3 and Fitbit Versa 2. You can find some great Black Friday Fitbit deals below.

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Fitbit Versa 2, Stone/Mist Grey

$149 $200
Ready to get fit? The Versa 2 tracks your heart rate, sleep, and workouts, with a streamlined interface and built-in Amazon Alexa. You can set it up to send you personalized fitness reminders, too.
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Fitbit Inspire 2

$69 $100
This fitness tracker's 10-day battery life means you don't need to worry about running out of juice, and it boasts in-built sleep tracking, plus fitness tracking for a range of activities.
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Fitbit Sense Smartwatch

$249 $330
If you've ever wanted a personal doctor, the Fitbit Sense smartwatch is the next best thing, packed with a myriad of health monitoring features to keep the health-savvy at their best possible shape.
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Fitbit Charge 3 in White, Special Edition

$128 $170
If you want a fitness wearable but don't need a full-on smartwatch, it's hard to beat the Fitbit Charge 3 which features a large suite of activity tracking functions along with a heart rate monitor.
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Charging Cable for Fitbit Versa 2

$18 $20
Charge your Fitbit Versa 2 with ease thanks to this handy charging cable, which features a raised edge to hold your watch securely, and USB-A connector, so you can use it in various settings.
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Woven Small Watch Band for Fitbit Versa 2 and Versa Lite - Black

$35
Show off your Fitbit Versa 2 with this black woven band. With perforated notches you can adjust it for the perfect fit, while the polyester reflective strip provides visibility for night workouts.

How to choose a smartwatch on Black Friday or Cyber Monday?

Similar to picking a smartphone or tablet, one of the biggest things to consider when buying a smartwatch is which operating system you want to use. After setting your budget, picking out your favored OS is key. We’ve taken a deep dive look at the best smartwatches out there, and have evaluated every smartwatch including the best Garmin watches, and found the Apple Watch Series 6 to be the best overall choice due to its wealth of features — but that doesn’t mean it’s a perfect fit for you.

You need to consider what OS you’re most comfortable with, and most importantly, the OS your phone uses. For instance, the Apple Watch works only with an iPhone. If you have an Android phone, it’s not a viable option, thereby ruling out the latest Apple Watch Series 6, the budget-friendly Apple Watch SE, and the regularly discounted Apple Watch Series 3. Android users will fare better with a Wear OS-based device like the Fossil Gen 5 or a Samsung smartwatch like the Samsung Galaxy Watch 3.

Style may also be an important factor for you. How do you plan on using your smartwatch? Do you want to use it during the working day and perhaps for evening events? If so, you want a smartwatch that looks good. Mechanical watch styles are usually attractive but so are subtle Wear OS-based ones. Consider the size of the watch too, especially if you have smaller wrists. A large watch face can crowd your wrist and can be uncomfortable and awkward.

If you want a smartwatch for exercise purposes, have a look at the best fitness trackers. Something from Garmin or Fitbit is a good option as they both focus on exercise tracking and offer relevant features. They’re not as fashionable as some of the other smartwatches, though, and they can be limited for other features unrelated to workouts. Don’t forget that if you plan on swimming with it, waterproofing is essential.

Should you buy a smartwatch on Black Friday or Cyber Monday?

Black Friday stretches into Cyber Monday, which is the last major sales event of the year where you can find the best and cheapest smartwatches, and there won’t be another event like this till the new year kicks in. It’s also the best time to find high-end smartwatches on the cheap, so if you want to save some cash, now is the time to buy. There’s no time like today to find your new smartwatch!

How much should you spend on a smartwatch on Black Friday or Cyber Monday?

With a topic as broad as smartwatches, it’s hard to judge how much you should spend, as discounts will be different between different brands. The golden rule is not to buy anything you wouldn’t consider buying anyway, and to treat a discount as a bonus rather than a reason to buy. Discounts are coming in between $30 to $200, with more expensive products getting bigger discounts. You’ll also be getting the best deals on older smartwatches, so if you’re happy to not be up-to-the-minute on the latest tech and high-end features, you can score a real bargain.

Where to find the best smartwatch sales

  • Amazon Black Friday: Amazon is offering some great deals on watches from brands like Apple, Samsung, Fossil, Michael Kors, Garmin, and many more.
  • Best Buy Black Friday: Check out Best Buy if you’re looking for a new smartwatch, as there are some excellent deals to be had across a wide range of brands.
  • Target Black Friday: Target is offering many Black Friday deals including discounts on Fossil, Puma, and Samsung Galaxy smartwatches.
  • Walmart Black Friday: Walmart has plenty of deals on smartwatches available this Black Friday, but they won’t be around forever …
We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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