The best Black Friday smartwatch deals for 2020

The sun has set on Black Friday — but the sun won’t be setting on the Black Friday deals empire yet. The sales go on until after Cyber Monday, so you can still expect deals to pop up throughout today. Retailers like Best Buy and Walmart are offering hefty discounts on smartwatches from brands like Fossil and Samsung, which means there are still plenty of great Black Friday smartwatch deals to snap up from now until Cyber Monday arrives.

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We’re seeing a ton of deals out there, including for the coveted Apple Watch, alongside many more. We’ve rounded up all the best available Black Friday smartwatch deals still available.We’ve also taken the time to look at what you should consider when buying a smartwatch so you get the best deal for you.

Best Black Friday smartwatch deals

Here are some of our favorite deals happening right now.

And here are some more.

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Samsung Galaxy Watch 3 (GPS, Bluetooth, 41mm)

$340 $400
With advanced health monitoring and intuitive fitness features, the Samsung Galaxy Watch 3 is a powerful smartwatch for the athlete on the move, combining looks, brawn, and all the brains.
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Apple Watch Series 6 (GPS + Cellular, 40mm)

$474 $499
The Apple Watch Series 6 is undoubtedly one of the best smartwatches Apple has come up with to date, so if you want to upgrade your lifestyle the best way possible, this watch can do it all and more.
REFURBISHED
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Apple Watch Series 5 (GPS, 44mm, Renewed)

$332 $420
The larger 44mm variant of the Apple Watch Series 5 boasts GPS, an aluminum case, and a silicone sport band. With heart-rate monitoring and personalized coaching, it's the ultimate fitness accessory.
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Garmin Fenix 5X Sapphire Smartwatch (GPS, 51mm) - Slate Gray with Black Band

$350 $600
The Garmin Fenix 5X may be an older model but it's still a great sports watch, with Glonass tracking for challenging hikes, plus preloaded run profiles, full color Topo mapping, and long battery life.
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Fitbit Versa 3

$229
With built-in GPS, leave your phone at home and get active with the Versa 3. It has 6 + days battery life, so you'll never run out of juice, and fully charges in just 12 minutes.
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Garmin Vivoactive 4S GPS Smartwatch (40mm)

$274 $350
This is the perfect watch for keeping track of your runs and workouts. It features GPS tracking, music, energy monitoring, and more than 20 preloaded GPS and indoor sports apps.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch (46mm, Bluetooth)

$175 $280
With this Samsung Galaxy Watch you can stay connected while looking smart. Keep tabs on your health and wellness with sleep tracking and hydration reminders, and make payments with Samsung Pay.
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Fossil Gen 5 Julianna Smartwatch

$179 $295
This gorgeous rose gold smartwatch tracks workouts at home and outside with built-in GPS and Google Fit, and the smart battery mode extends battery life for days. It works with Android and iPhone.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch in Rose Gold (42mm, Bluetooth)

$155 $260
With this watch you can stay active and prioritize wellness. Track your sleep cycle, get hydration reminders, and enjoy up to five days of battery life from a single charge.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch 3 Titanium (45mm, Bluetooth)

$380 $600
Rock the first ever titanium Galaxy watch, with fitness tracking and watch features combined, for those looking to trade in. It's got Wi-Fi, a cool rotating bezel, and decent battery life too.
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Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch

$350 $750
The Garmin Fenix 5 Plus Sapphire Edition GPS Smartwatch is a flagship model that boasts a rugged design for any adventure seeker. It also features health tracking to help you achieve your fitness goal
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Fossil Gen 5 Carlyle (GPS, 44mm)

$240 $295
For a sleek and stylish smartwatch that comes with all the functionality and none of the bulk, the Fossil Gen 5 Carlyle is the perfect option for the stylish intellectual with a passion for fashion.
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Michael Kors Access Gen 5 Lexington Smartwatch Powered with WearOS by Google

$245 $350
This stylish Michael Kors watch not only looks amazing, it means you can leave your phone at home with built-in Google Assistant, Google Pay, GPS, and smartphone notifications.
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Apple Watch Series 3 (GPS, 38mm)

$169 $199
The Apple Watch Series 3 GPS is the perfect gadget for a fitness and health enthusiast. With this sport watch, can keep track of your workouts, daily activity, and monitor your heart rate.
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Garmin Forerunner 935 Running GPS Unit (Black)

$295 $500
The Garmin Forerunner 935 is a great GPS multisport smartwatch with a perfect 5-star rating in our review. It provides advanced dynamics for running, cycling and swimming, and more.

Black Friday Apple Watch deals

If you have an iPhone already, then the only smartwatch deal you need is an Apple Watch. We’ve gathered some of the best sales on the Apple Watch SE, Apple Watch Series 6, and some great Apple Watch Series 3 deals.

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Apple Watch Series 5 (GPS, 44mm)

$349 $429
Even with the introduction of the Apple Watch Series 6, the Series 5 is a solid purchase. Pick it up for less and enjoy features like heart-rate monitoring and workout tracking.
Save $19 at checkout
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Apple Watch Series 6 (GPS, 44mm)

$409 $429
The Apple Watch Series 6 is arguably the most advanced smartwatch to date, capable of making anyone's life loaded to the brim with the most convenient features that rival phones thrice its price.
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Apple Watch Series 5 (GPS + Cellular, 40mm, Stainless Steel)

$599 $699
Sport a striking stainless steel case instead of the standard aluminum. With helpful health tracking, it also features both GPS and cellular network connectivity, so you can go phone-free.
REFURBISHED
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Apple Watch Series 5 (GPS, 40mm)

$340 $399
The 40mm variant of the Series 5 has a gold aluminum case, pink sand sports band, GPS, and handy features like heart-rate monitoring and menstrual cycle tracking to keep you healthy.
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Apple Watch SE (GPS, 44mm)

$270 $309
Featuring a wide array of convenient features, the Apple Watch SE is an excellent budget-friendly option for power users looking for an upgraded way of life and access to the world on their wrist.
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Apple Watch Series 6 (GPS + Cellular, 40mm)

$474 $499
The Apple Watch Series 6 is undoubtedly one of the best smartwatches Apple has come up with to date, so if you want to upgrade your lifestyle the best way possible, this watch can do it all and more.

Black Friday Samsung Galaxy Watch deals

If you’re in the market for one of the best Android smartwatches on the market, there are plenty of Samsung Galaxy Watch deals for you to browse right now. If you’re looking for the best discount, the Samsung Galaxy Watch 3 deal is the one for you.

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Samsung Galaxy Watch 3 (GPS, Bluetooth, 41mm)

$340 $400
With advanced health monitoring and intuitive fitness features, the Samsung Galaxy Watch 3 is a powerful smartwatch for the athlete on the move, combining looks, brawn, and all the brains.
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Samsung Galaxy Watch Active2 (44mm, GPS, Bluetooth)

$70 $270
This smart wearable has enhanced sleep tracking analysis, auto workout tracking, and pace coaching. It's also one of our favorite Apple Watch alternatives.
WITH ELIGIBLE TRADE-IN
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Samsung Galaxy Watch 3 Titanium (45mm, Bluetooth)

$380 $600
Rock the first ever titanium Galaxy watch, with fitness tracking and watch features combined, for those looking to trade in. It's got Wi-Fi, a cool rotating bezel, and decent battery life too.
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Samsung Galaxy S20 Ultra 5G (Unlocked) + Galaxy Watch Active2 (44mm, GPS)

$1,319 $1,670
Want one of the best smartwatches, but not an Apple fan? This bundle deal nets you Samsung's best phone of 2020 along with the excellent Galaxy Watch Active2.
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Samsung Galaxy Watch Active (40mm)

$45 $200
It may be an older model, but the Galaxy Watch Active is still a great choice for those looking to get fit, with activity tracking, sleep monitoring, and long battery life.
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Samsung Galaxy Watch 3 (GPS, Bluetooth, 45mm)

$210 $430
With intuitive fitness features, health monitoring, and Bluetooth connectivity the 45mm Samsung Galaxy Watch 3 is designed for active types yet looks great on your wrist too.

Black Friday Garmin smartwatch deals

If you like the functionality of a Fitbit but want something a bit more rugged, then a Garmin watch is a great option. Here are a few of the best Garmin smartwatch deals today:

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Garmin Vivomove HR Hybrid Smartwatch

$168 $350
When is a smartwatch not a smartwatch? When it's a stylish hybrid, like the Vivomove HR, which features wellness monitoring tools including sleep tracking and heart rate monitoring.
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Garmin Venu GPS Smartwatch

$300 $350
Get up and at 'em with this smartwatch, which features all-day health monitoring and sleep tracking plus lets you listen to your favorite tracks from Spotify, Amazon Music, and more from your wrist.
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Garmin Forerunner 35 GPS Running Watch

$111 $170
This easy-to-use GPS running watch features a wrist-based heart rate monitor, smart notifications, live tracking, music controls, step counter, calorie counter, and more, making it ideal for fitness.
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Garmin Fenix 5X Sapphire Smartwatch (GPS, 51mm) - Slate Gray with Black Band

$350 $600
The Garmin Fenix 5X may be an older model but it's still a great sports watch, with Glonass tracking for challenging hikes, plus preloaded run profiles, full color Topo mapping, and long battery life.
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Garmin Vivofit Jr. Kids Activity Tracker

$62 $80
Get a great discount on this fitness tracker and get your little one moving and away from the TV, computer, or mobile. With a one-year battery life, it never needs recharging, and it's swim-friendly.
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Garmin Fenix 5 Sapphire - Black with Black Band

$300 $600
The Garmin Fenix 5 Sapphire is a flagship model that lives up to its name as a sterling multi-sport GPS watch. Amazon makes it less expensive by slashing a huge amount off its price tag.

Black Friday Fossil smartwatch deals

Though not as popular as some of the other brands on this list, Fossil smartwatches offer a level of sophistication and style you’d expect from an Apple Watch, but at a more reasonable price.

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Fossil Gen 5 Carlyle (GPS, 44mm)

$240 $295
For a sleek and stylish smartwatch that comes with all the functionality and none of the bulk, the Fossil Gen 5 Carlyle is the perfect option for the stylish intellectual with a passion for fashion.
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Fossil Gen 5 Julianna Smartwatch

$179 $295
This gorgeous rose gold smartwatch tracks workouts at home and outside with built-in GPS and Google Fit, and the smart battery mode extends battery life for days. It works with Android and iPhone.
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Fossil Women's Gen 4 Venture HR Stainless Steel Smartwatch

$99 $275
A chic option for women, this watch provides smartphone notifications and GPS while ensuring your wrist looks seriously stylish thanks to its rose gold case and grey strap.
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Fossil Men's Hybrid HR Collider Smartwatch in Smoke

$151 $216
This Collider watch from Fossil is smart yet boasts classic style. With its heart-rate sensor, step and calorie counter, and long-lasting battery, it's the only smartwatch you need.
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Fossil Gen 4 Smartwatch Venture HR in Gray Silicone

$99 $275
Pay for your morning coffee, listen to your favorite tracks, and track your workout with this smartwatch, which is powered with Wear OS by Google and lets you leave your smartphone at home.
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Hybrid Smartwatch Carlie Blush Leather Interchangeable Bezel Box Set

$119 $215
With four colorful interchangeable Bezels, this hybrid smartwatch is as smart as it is beautiful, with Bluetooth connectivity, smartphone notifications, and activity tracking.

Black Friday Fitbit deals

Fitbit makes some of the best fitness trackers on the market, and many of the models are on sale — including one of the best models available, the Fitbit Versa 3 and Fitbit Versa 2. You can find some great Black Friday Fitbit deals below.

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Fitbit Versa 3

$229
With built-in GPS, leave your phone at home and get active with the Versa 3. It has 6 + days battery life, so you'll never run out of juice, and fully charges in just 12 minutes.
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Fitbit Versa 2 in Petal/Copper Rose with ZAGG InvisibleShield Screen Protector

$187 $195
This bundle includes the Fitbit Versa 2 in Petal/Copper Rose, which tracks your workouts, sleep, and heartrate, a pink silicone band, and ZAGG InvisibleShield Ultra Clear screen protector.
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Fitbit Inspire 2

$84 $100
This fitness tracker's 10-day battery life means you don't need to worry about running out of juice, and it boasts in-built sleep tracking, plus fitness tracking for a range of activities.
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Fitbit Inspire 2 and ZAGG InvisibleShield Ultra Clear Screen Protector

$107 $115
Pick up a bargain with this Fitbit bundle, which includes the Inspire 2 fitness tracker and an ultra clear screen protector from Zagg to keep your device looking as good as new.
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Fitbit Versa 2 in Petal/Copper Rose

$155 $180
Feeling stressed? The Versa 2 is designed with wellness in mind and lets you manage your stress levels as well as helping you track your sleep patterns and workouts. It works with Alexa too.
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Fitbit Versa 2 Special Edition

$167 $200
With its woven strap ,this special edition smart watch is a stylish take on the original Versa 2. Manage your life from your wrist with in-built Alex, stress management, and sleep tracking.

How to choose a smartwatch on Black Friday or Cyber Monday?

Similar to picking a smartphone or tablet, one of the biggest things to consider when buying a smartwatch is which operating system you want to use. After setting your budget, picking out your favored OS is key. We’ve taken a deep dive look at the best smartwatches out there, and have evaluated every smartwatch including the best Garmin watches, and found the Apple Watch Series 6 to be the best overall choice due to its wealth of features — but that doesn’t mean it’s a perfect fit for you.

You need to consider what OS you’re most comfortable with, and most importantly, the OS your phone uses. For instance, the Apple Watch works only with an iPhone. If you have an Android phone, it’s not a viable option, thereby ruling out the latest Apple Watch Series 6, the budget-friendly Apple Watch SE, and the regularly discounted Apple Watch Series 3. Android users will fare better with a Wear OS-based device like the Fossil Gen 5 or a Samsung smartwatch like the Samsung Galaxy Watch 3.

Style may also be an important factor for you. How do you plan on using your smartwatch? Do you want to use it during the working day and perhaps for evening events? If so, you want a smartwatch that looks good. Mechanical watch styles are usually attractive but so are subtle Wear OS-based ones. Consider the size of the watch too, especially if you have smaller wrists. A large watch face can crowd your wrist and can be uncomfortable and awkward.

If you want a smartwatch for exercise purposes, have a look at the best fitness trackers. Something from Garmin or Fitbit is a good option as they both focus on exercise tracking and offer relevant features. They’re not as fashionable as some of the other smartwatches, though, and they can be limited for other features unrelated to workouts. Don’t forget that if you plan on swimming with it, waterproofing is essential.

Should you buy a smartwatch on Black Friday or Cyber Monday?

Black Friday stretches into Cyber Monday, which is the last major sales event of the year where you can find the best and cheapest smartwatches, and there won’t be another event like this till the new year kicks in. It’s also the best time to find high-end smartwatches on the cheap, so if you want to save some cash, now is the time to buy. There’s no time like today to find your new smartwatch!

How much should you spend on a smartwatch on Black Friday or Cyber Monday?

With a topic as broad as smartwatches, it’s hard to judge how much you should spend, as discounts will be different between different brands. The golden rule is not to buy anything you wouldn’t consider buying anyway, and to treat a discount as a bonus rather than a reason to buy. Discounts are coming in between $30 to $200, with more expensive products getting bigger discounts. You’ll also be getting the best deals on older smartwatches, so if you’re happy to not be up-to-the-minute on the latest tech and high-end features, you can score a real bargain.

Where to find the best smartwatch sales

  • Amazon Black Friday: Amazon is offering some great deals on watches from brands like Apple, Samsung, Fossil, Michael Kors, Garmin, and many more.
  • Best Buy Black Friday: Check out Best Buy if you’re looking for a new smartwatch, as there are some excellent deals to be had across a wide range of brands.
  • Target Black Friday: Target is offering many Black Friday deals including discounts on Fossil, Puma, and Samsung Galaxy smartwatches.
  • Walmart Black Friday: Walmart has plenty of deals on smartwatches available this Black Friday, but they won’t be around forever …
We strive to help our readers find the best deals on quality products and services, and we choose what we cover carefully and independently. The prices, details, and availability of the products and deals in this post may be subject to change at anytime. Be sure to check that they are still in effect before making a purchase.

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