New 'Star Wars Battlefront,' 'Need for Speed' games to be unveiled at EA Play 2017

By Danny Cowan Published March 24, 2017

ea play 2017 dated battlefronteaplay2017 — Image used with permission by copyright holder

Electronic Arts announced its featured lineup for the upcoming EA Play 2017 gaming event in Hollywood, revealing that attendees will get a first look at “the next Star Wars Battlefront and Need for Speed experiences.”

EA Play will also host the playable debut of the company’s 2017 EA Sports lineup, offering hands-on demos for Madden NFL 18, FIFA 18, NBA Live 18, and more.

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Launched in 2016 as an alternative to the Electronic Entertainment Expo, EA Play is a public, fan-oriented event that shows off the publisher’s upcoming lineup of games for consoles and PCs. Last year’s show gave players the chance to try games like Star Wars Battlefront and Titanfall 2 months before they hit retail, and this year’s event will follow suit with a similar lineup of upcoming releases.

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While EA did not specify whether “the next Star Wars Battlefront and Need for Speed experiences” are all-new games or add-on content for existing releases, it’s likely that many sequels will be unveiled for the first time at EA Play 2017. EA notes that the event will also host “detailed gameplay deep dives, competitive events, and exclusive interviews with the development teams” for many of its featured games.

EA Play 2017 will kick off at The Hollywood Palladium in Hollywood, California, on June 10, and festivities will continue through June 12. Players who aren’t able to attend the event in person can catch up on announcements, trailers, and live panel sessions via EA’s official Twitch channel.

“Those that can attend in Hollywood will experience hands-on gameplay, live entertainment, and much more,” EA said. “For anyone joining digitally around the world, EA Play will feature live-streams, deeper looks into EA’s upcoming games and experiences, and content from some of the best creators in the community. For players, content creators, media, industry partners and more, EA Play 2017 will deliver a network of experiences to celebrate a world of play.”

Tickets for EA Play 2017 will be available for purchase starting April 20 at 9:00 a.m. PT.

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