Skip to main content
  1. Home
  2. Gaming
  3. News

Sony launches PlayStation Studios brand ahead of PS5 release

Tyler Treese
By

Ahead of the PlayStation 5 launch, Sony is rebranding its first-party developers and uniting its exclusives under the PlayStation Studios banner.

Recommended Videos

PlayStation Studios will replace the previously used name of Sony Interactive Entertainment Worldwide Studios. To commemorate the new branding, Sony released a 17-second opening animation that will appear after booting up its internally developed titles. Several critically acclaimed Sony franchises pop up during the opening including God of War, Horizon Zero Dawn, LittleBigPlanet, Ratchet and Clank, The Last of Us, and Uncharted.

Related

The new branding won’t just be on games by Sony’s internal developers, such as Naughty Dog, Insomniac, and Guerrilla Games. It will also include titles by third-party developers that Sony produces and publishes.

Beyond the opening animation, players can see the PlayStation Studios branding on game discs and boxes. Trailers and other advertisements will have shorter versions of the opening. Sony wants the logo to be synonymous with its first-party quality as it has released some of the most critically and commercially successful games over the past decade.

PlayStation Studios Opening Animation

The PlayStation Studios branding will be ready for the launch of the PS5 later this year, though some high-profile summer releases, The Last of Us: Part II, Ghosts of Tsushima, and Horizon Zero Dawn on PC, will still carry the older Sony Interactive Entertainment opening. Still, it’s not a PS5-exclusive change, as future PlayStation 4 titles will reflect the rebranding along with any of Sony’s PC releases.

“The strength of the titles coming out from our studios has been stronger than ever,” Sony head of global marketing Eric Lempel told GameIndustry.biz. “We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”

Lempel is excited about introducing variants of the opening animation in the future to reflect new franchises and to create specific ones that celebrate long-running series. He believes that consumers were previously confused as to what games actually came from Worldwide Studios, and this rebranding will help players find Sony’s exclusive offerings on PS5 and beyond.

Editors' Recommendations

Topics
Tyler Treese
Tyler Treese
When not playing or writing about games, Tyler Treese serves as the Senior Editor at Wrestlezone. An experienced writer that…
PS5 exclusive Stellar Blade is getting a free demo later this week
Eve kneeling with her sword.

Shift Up and Sony Interactive Entertainment revealed that a free demo for its upcoming sci-fi action game Stellar Blade will launch this Friday, March 29.

The free demo and its impending release were confirmed on PlayStation Blog this morning after Sony accidentally made the demo available on the PlayStation Store for about 20 minutes earlier this month. At this time, it seems like the demo will remain on the PlayStation Store indefinitely after it's initially released this Friday. As for the contents of the demo itself, Sony and Shift Up say that this is a demo featuring the opening moments of the game.

Read more
3 realistic improvements we want to see with PS5 Pro games
A red and blue PS5 stands on a table with matching controllers.

As we reach the middle of this current console generation, people are wondering when improved “Pro” versions of consoles like the PlayStation 5 and Xbox Series X will arrive. PS5 fans had their curiosity rewarded this week when Moore’s Law is Dead and Insider Gaming leaked the specs of what has become colloquially known as the PS5 Pro and is reportedly referred to as “Trinity” internally at Sony.

The leaked documents indicate that the PS5 Pro will have a similar CPU to the base model that can be modified to run at a slightly higher clock speed, as well as 67 teraflops of 16 bit floating-point calculations, a GPU with 60 AMD compute units and faster memory bandwidth, and more. These are improvements over the launch PS5 model, but it isn’t a console generation-like leap in terms of hardware power.

Read more
This PS5 Pro leak reveals a massive jump in performance
The Playstation 5 system standing upright.

Sony is indeed working on a more advanced version of the PlayStation 5 that could feature a more powerful GPU that's potentially up to three times faster for specific tasks compared to current PS5 models.

YouTuber Moore's Law is Dead claims to have obtained a technical overview document for the PS5 Pro, code-named Trinity, and Insider Gaming's Tom Henderson has confirmed the leaked specifications' accuracy, which suggests a holiday 2024 release window for the console.

Read more