You can now subscribe to Amazon’s video service without joining Prime

amazon prime video standalone monthly subscription holding mozart in the jungle gael garcia bernal
Next month, millions of Netflix subscribers will see an increase in their monthly subscription fee from $9 per month to $10. While this alone might not be enough to cost the service many subscribers, when combined with Netflix’s shrinking catalog, it could cause some dissatisfied customers to jump ship, and Amazon will be right there to catch them.

As of yesterday evening, users looking to watch streaming video via Amazon Prime Video no longer needed a $100 per year membership in order to do so. The company now offers a standalone subscription to Prime Video, available for $9 per month.

If customers do want the other benefits of a Prime membership, but don’t want to commit to a full year, Amazon also now offers month-to-month pricing for Prime. That plan costs $11 per month, and includes everything in the standard yearly plan, including Prime Video streaming. Of course, the yearly plan still ends up costing the least, but this is a nice way for potential customers to give the service a try.

This isn’t the first time we’ve seen the option to pay monthly for Prime. Last month Amazon began offering monthly Prime pricing through Sprint for the same $11 per month price tag, and it has experimented with monthly pricing as far back as 2012, though the company has said that its customers generally prefer to pay yearly.

Even the standalone Prime Video subscription isn’t new, at least outside of the U.S. Amazon has been offering Prime Video subscriptions in the U.K., Germany, and Japan for some time, but it seems that the company is finally ready to begin positioning Prime Video as a premium service in its own right, as opposed to yet another benefit of Prime.

While Netflix may be the most deeply entrenched streaming service, Amazon original content like The Man in the High Castle, Mozart in the Jungle, and Transparent, combined with content not available on Netflix — such as Downton Abbey and Mr. Robot  — has Amazon poised to grab some of its market share, and this new pricing certainly won’t hurt either.

Deals

Amazon drops prices on Roomba robot vacuums by up to $150

Amazon is offering discounts on iRobot Roombas and other robot vacuums to help you get a leg-up on those chores. We've rounded up the best deals available now and put them all in one place.
Smart Home

Speed up cooking with one of the best pressure cookers on the market

Not all pressure cookers are created equally. You have to choose between stovetop cookers, multicookers, canners, and even microwave cookers. Our pressure cooking buyer's guide includes our picks for the best in each category.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $10 to $130. Happy shopping!
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Home Theater

Sling TV offers free shows, a la carte subscription channels to Roku users

If you are among a select group of Roku users, Sling TV has added free TV shows and the option to subscribe to individual channels without having to subscribe to the company's base level of channels.
Home Theater

QLED and OLED may have similar names, but they're totally different technologies

The names may look almost identical, but OLED and QLED are two entirely different beasts. In our QLED vs. OLED battle, we dissect the differences between these dueling TV technologies, and help determine which might be best for you.
Home Theater

Leave the charger behind: Wireless headphones will get epic battery life in 2019

From wireless in-ears to noise-canceling over-ears, virtually every headphone manufacturer has seriously improved wireless headphone battery capacity, making fears about charging up for long listening sessions a thing of the past.
Home Theater

Amazon’s updated base model Fire TV stick now comes with an Alexa remote

If you're looking to take your older TV into the streaming era, Amazon's most basic Fire TV Stick model just got more compelling than ever: Buyers can now get a free Alexa voice remote with their Fire TV Stick purchase.
Home Theater

Banish the bunny ears (and monthly bills) with these excellent HD antennas

When transitioning away from cable and satellite, finding the best HDTV antenna for your area can be touch. To help, we've compiled our picks of the best indoor HDTV antennas you can buy.
Home Theater

Still listening on tinny TV speakers? Try one of our favorite soundbars

You no longer have to sacrifice sound for size when selecting home audio equipment. Check out our picks for the best soundbars, whether you're looking for budget options, pure power, smarts, or tons of features.
Computing

Don't spend hundreds on Pro Tools or Logic. Try one of these free alternatives

Believe it or not, Pro Tools isn't the only digital audio workstation worth your time. Check out our picks for the best free recording software, whether you're looking for a lightweight app or a full-blown audio workstation.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Home Theater

Roku adds automatic sign-out mode, for those with regular houseguests

Being able to use a Roku device while staying at a hotel or Airbnb is awesome. What is less awesome is leaving yourself signed in after you leave. With a new automatic sign-out feature, Roku is making it easier to relax.
Home Theater

Wireless headphones are finally awesome, and these are our favorites

With sleek form factors, prime audio quality, and the freedom of untethered listening, there has never been a better time to pick up a pair of wireless headphones. These are the best ones currently available.