Skip to main content

Samsung now selling 55-inch curved OLED in South Korea for $13,000

Samsung Curved OLED TV
Image used with permission by copyright holder

Earlier today in South Korea, Samsung announced its 55-inch curved OLED TV is now available for the rather lofty price of 15 million Korean Won, or about $13,000 U.S. The announcement comes less than two months after LG touted it’s similarly-priced 55-inch model was available. So what does this mean for those of us outside Korea? 

Considering that neither Samsung nor LG have brought their flat OLED TV’s stateside just yet, we think it’s safe to say we’ll be waiting a while for the curved version to make its way here. We were teased with an up-close look at LG’s OLED TV last July in Moncao, where LG seemed optimistic that it would be available in the U.S. soon. Then, at CES 2013, LG announced its OLED would be shipping in the U.S. by March. And while Samsung has been a little less specific with us in terms of when we could see its OLED come this way, it would appear it is still “testing the waters” in Korea before it allows its OLED TV’s to make their U.S. market debut. 

While this may feel disappointing to those of us salivating from across the ocean, the wait may actually be a good thing. OLED manufacturing has proven to be tricky for both Samsung and LG, and we would hope that once the technology does make its way here it will make a strong showing. 

OLED technology utilizes organic materials that generate light when charged with electricity. The result is a stunning picture with absolute blacks and incredible brightness. Another benefit to OLED is that it can be used in extremely thin and, as seen with the curved displays, flexible panels. The benefit to the curved design is meant to be an “IMAX-like” experience, where the sides of the image are equidistant to the viewers eyes as the center of the image. The wrap-around effect is intended to be more immersive. 

Editors' Recommendations

Caleb Denison
Digital Trends Editor at Large Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched…
Samsung confirms its 2023 QD-OLED TVs start at just $1,900, are available now
Samsung 2023 S95C (left) and S90C QD-OLED TVs.

Ever since Samsung formally announced the $4,500 price tag of its highly anticipated 77-inch S95C 4K QD-OLED TV, we've been patiently waiting to hear how much the company's other 2023 OLED models will cost. Now we know that S90C will be its most affordable 2023 QD-OLED model at $1,900 for the 55-inch screen size. You can order them starting March 20 at most major Samsung retailers, except the 65-inch S90C, which is confirmed, but has yet to be released.

Samsung S95C (left) and S90C 2023 QD-OLED TVs. Samsung

Read more
Samsung S95C OLED hands-on review: it’s time to get excited
Samsung S95C OLED.

What could be worth traveling 3,000 miles in a cramped airplane to New Jersey? The chance to go hands-on with not one, but three of Samsung's most hotly anticipated TVs for 2023.

I got up close and personal with the 65-inch QN95C Neo QLED, the 75-inch QN900C 8K Neo QLED, and the 77-inch S95C QD-OLED. I had Samsung representatives on hand to address questions as I had them, and I got the opportunity to make some comparisons among the TVs that I don't often get a chance to do so soon after the TVs have been announced.

Read more
Samsung prices its 77-inch QD-OLED at $4,500. Presale starts now
The Samsung S95C on display at CES 2023.

Confirming an earlier leak, Samsung has formally announced the price of its 77-inch 4K QD-OLED TV, the S95C. The new model which was shown first at CES 2023, will sell for $4,500. , and Samsung says shipments will begin later in the month. Those who buy the TV during the preorder period will also qualify for free professional installation, which Samsung says is worth $250.

The price is less of a surprise thanks to an earlier accidental slip by Samsung -- near the end of January, the company briefly put the price of the S95C on its U.S. website, and then quickly removed it. But not before it was captured and reported on.

Read more