Skip to main content

Samsung may tease possible new TVs, smart home devices at March 2 event

Samsung Unbox and Discover Event invitation
Samsung

CES is typically the time and place where most big TV brands show off their latest and greatest models, Samsung might have been holding back this year. The company’s TV division — Samsung Visual Display — has issued an invitation to an “Unbox & Discover” livestreamed event scheduled for March 2, where it “will share its vision for how the company’s latest innovative products are set to redefine the role of the TV through cutting-edge technologies, beautiful design, and impactful partnerships.”

What exactly does this mean? There are a few possibilities. Given that Samsung used CES 2021 to announce its 2021 Neo QLED TVs, which use the latest mini-LED backlights, as well as its first MicroLED TV that doesn’t require professional installation, it’s unlikely that it’s going to use this event to launch yet another kind of TV.

But if it were to show off a new TV, the odds favor a debut of Samsung’s QD Display technology, a quantum dot-enhanced OLED TV that the rest of the industry refers to as QD-OLED. A QD Display TV would certainly count as “cutting-edge” technology.

As exciting as the debut of an entirely new TV display would be, a more plausible highlight would be Samsung’s expansion of its smart home ambitions, with its TVs taking on the role of central hub and companion.

This could be the “impactful partnerships” mentioned in the teaser. In 2018, Samsung partnered with ADT to deliver a SmartThings-based home security system, which included the ability to view security camera feeds on Samsung TVs. We could be introduced to more smart devices and services that tie into the SmartThings ecosystem.

In 2020, Samsung launched the Samsung Health app on its smart TVs and smartwatches, a move that mirrors Apple Fitness+, which is offered on the Apple TV and tracked via the Apple Watch.  Neither Samsung Health nor Apple Fitness+ offers live classes, which has been the hallmark of fitness giant Peloton. There’s a chance Samsung could move into the live class model, maybe even with Peloton’s help — Peloton has already struck such a partnership with Roku.

There’s always the chance that Samsung plans to announce something that doesn’t fit with any of these categories. To find out, check back with us on March 2 for all of the details.

Simon Cohen
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
U.S. government to launch a new cybersecurity program for smart home devices in 2024
The US Cyber Trust Mark logo on an off-white background.

Smart home devices are only becoming more popular, and it seems they’ve now piqued the interest of the U.S. government. On July 18, the Biden administration announced a new cybersecurity certification and labeling program for smart devices that will help customers find devices that are “safer and less vulnerable to cyberattacks.”

The so-called U.S. Cyber Trust Mark program is intended to get manufacturers thinking more carefully about the cybersecurity of their products and ensure they’re safe for the general public to have in their homes. It’s not expected to roll out until 2024, but the program would cover a wide range of products, including smart refrigerators, smart microwaves, smart televisions, smart thermostats, fitness trackers, and more.

Read more
Your Google smart home devices just got a lot less talkative
A person standing in a living room while looking at a Google device.

Smart assistants are an indispensable part of any smart home, making it easy to give hands-free commands and control a variety of gadgets. Google is looking to further streamline the performance of its smart assistant, with the expansion of chime alerts to cut down on how talkative your Google Nest gadgets are when responding to instructions.

For example, after asking Google to turn on a fan, you’ll now be able to hear a quick chime to confirm the assistant has heard your instructions. Previously, confirmation would come in the form of a short sentence, such as “OK, turning on your fan.”

Read more
Samsung confirms its 2023 QD-OLED TVs start at just $1,900, are available now
Samsung 2023 S95C (left) and S90C QD-OLED TVs.

Ever since Samsung formally announced the $4,500 price tag of its highly anticipated 77-inch S95C 4K QD-OLED TV, we've been patiently waiting to hear how much the company's other 2023 OLED models will cost. Now we know that S90C will be its most affordable 2023 QD-OLED model at $1,900 for the 55-inch screen size. You can order them starting March 20 at most major Samsung retailers, except the 65-inch S90C, which is confirmed, but has yet to be released.

Samsung S95C (left) and S90C 2023 QD-OLED TVs. Samsung

Read more