‘What’s a smart home?’ asks almost everyone ever, according to a new survey

whats smart home asks almost everyone ever
Are you very familiar with smart-home services and providers? You’re pretty much alone. Nearly two-thirds of broadband users are unfamiliar with them, according to a white paper from Consumer Electronics Association and Parks Associates. The market research companies conducted an online survey with 10,000 broadband heads of household earlier in 2014. Only 10 percent of respondents considered themselves “very familiar” with smart home products and services, and the number dipped to eight percent when it came to knowledge about where to buy such services.

Those in the know should expect more company in the near future, though. The report predicts the sales of smart-home devices — including thermostats, door locks, smoke detectors, and light bulbs — to grow from 20.7 million to 35.9 million by 2017.

If you think Nest has a corner on the market in this area, you may be surprised to learn that those surveyed weren’t all that familiar with the smart thermostat maker, unless they were very familiar with smart-home devices. When asked to pull three brands of smart-home manufacturers out of thin air, only three percent of respondents came up with Nest. To be fair, it was only second behind Apple, which was named by five percent. Also, only six to seven percent were able to come up with any names at all. Security companies getting in the smart-device game have a brand-recognition advantage: 16 percent of respondents named ADT, without prompting, when asked to recall three smart-home service providers.

 Related: Wink is making the smart home cheaper.

Anyone planning on Kickstarting a smart-home product may want to give Nest a run for its money. Of all the products listed, thermostats were the one people were most likely to buy (16 percent). Meanwhile, it might be time to ding-dong ditch that smart-doorbell idea, as 82 percent of those surveyed said they were unlikely to purchase one.

Finally, the survey found smart-home device owners were two times as likely to own one or more high-tech devices than non-owners. However, the biggest predictor of whether someone owned a smart-home product was homeownership. It makes sense that fewer people renting would have the inclination or opportunity to install some of these products.

At least now you know you can wow roughly 62 percent of your relatives by enlightening them about smart-home products this Thanksgiving.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

Dear Instant Pot Smart: I love you. Thank you for changing my life

After taking the Instant Pot Smart WiFi Programmable Pressure Cooker for a spin, one long-time product reviewer finds much to love about the device she long coveted, despite that it’s not really that smart.
Home Theater

A year after U.S. release, Apple HomePod aims for success in China

Approximately one year after the Apple HomePod launch in the U.S., consumers in China will be able to buy Apple's smart speaker in early 2019. Customers cannot pre-order the HomePod, but the device product page details its audio technology.
Deals

Save money and control your home’s temperature with these smart thermostat deals

With the winter season in full blast, there's no better time to save money with a smart home thermostat. We found the best deals available on smart home thermostats. Control your home's heating via smartphone or voice assistants.
Deals

Best deals on smart locks so you’ll never have to worry about unlocked doors

Is your front door locked? We found the best deals on smart home door locks that take the worry out of wondering if your home is secure. You can lock or unlock your doors remotely and some models let you control locks with voice commands.
Deals

These Amazon kitchen deals are perfect for Christmas gifts and healthy eating

Today is day 10 of Amazon’s “12 Days of Deals,” and it’s all about kitchen. From blenders to Instant Pots to KitchenAid mixers and more, practical yet highly coveted small appliances are available for up to 50 percent off.
Product Review

The Brava Oven takes all the thinking out of cooking

Using bulbs to cook food at different light frequencies, the Brava Oven lets even the clueless cook a tasty meal. But your own smart chef doesn’t come cheap.
Smart Home

Ring Alarm vs. Nest Secure: Which one is right for you?

Thanks to the advance of technology, it's become really easy nowadays to secure your home and protect it from thieves, intruders, and unwanted guests. Which one of these two top contenders is right for you?
Smart Home

The Apple HomePod gets a whole lot cheaper today at Target

Apple's HomePod hasn't been the most popular smart speaker on the market but for users who are all in on Apple's heavily policed ecosystem of devices, this smart speaker is on serious sale at Target this week.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Smart Home

Uber Eats is testing a system for cheaper meal delivery

You know how Uber Pool offers cheaper trips if riders share a car? Well, Uber Eats is currently testing the same idea for meal delivery, and it could mean cheaper orders for customers.
Deals

Brew, drip, or press a fresh cup of joe with today’s best deals on coffee makers

To kick off the day with a fresh cup or upgrade your home coffee machine to accommodate the preferences of dinner guests, check these hot deals for drip coffee makers, espresso machines, and single-serving devices on Walmart and Amazon.
Smart Home

People are stealing Ring doorbells (and it’s no knock-knock joke)

Ring Video Doorbell thefts in a Denver neighborhood raise questions about how much security the smart home devices actually provide. One homeowner and the police have a video of the theft. Here's what to do if your Ring device is stolen.
Smart Home

Alexa’s latest skill helps patients manage high blood pressure

People who need some help managing their high blood pressure are getting some help via a new Alexa skill developed in partnership with Omron Healthcare that will work directly with the manufacturer's monitors.