When it comes to mobile shopping on Thanksgiving, e-commerce sites probably saw nearly 80 percent of purchases come from iOS devices, according to a report from online retail analytics company Custora. Nevertheless, there was an uptick in e-commerce purchases coming from Android mobile devices this year.
Online Black Friday sales revenue rose 16.1 percent from the same day last year, according to Custora. The number of orders rose 15.6 percent and the average order value grew 0.5 percent. “Retailers did a good job growing the top line without being overly promotional compared to last year,” the company notes.
Smartphones and tablets accounted for 36.1 percent of e-commerce orders on Black Friday, up from 30.3 percent on Black Friday last year.
Apple’s iOS devices (iPhones and iPads) accounted for 77.6 percent of all mobile orders and 22.1 percent happened on Android devices. While trailing iOS devices by a healthy margin, Android mobile orders are up from 19.5 percent last year.
When talking dollars, Adobe reports that $639 million in Thanksgiving sales came from mobile devices. On Black Friday, $905 million in sales came from mobile devices, and of that amount, $368 million came from iPhones, $180 million came from Android smartphones, $302 million came from iPads, and $50 million came from Android tablets.
The top-selling electronic products on Black Friday were Samsung 4K TVs, the iPad Air 2, the Xbox One, the iPad Mini, and the PlayStation 4, according to Adobe.