Spotify now has a whopping 30 million paying subscribers

how much is spotify premium
Spotify may have gained a formidable competitor in the music streaming space when Apple Music launched at the end of June 2015, but the company’s user base has continued to grow at a hot pace. Spotify CEO Daniel Ek announced on Twitter today that the number of paying users has now surpassed the 30 million mark, ahead of expectations.

Spotify last released official numbers in June 2015, and at the time, the firm revealed that it had garnered 20 million paying subscribers. The increase of 10 million subscribers in nine months is especially promising compared to the first six months of the year, a period in which only five million paying subscribers signed up. Perhaps CEO Daniel Ek was onto something when he claimed that Apple Music is driving users to Spotify.

In his tweet, Ek also hinted that he was excited to see Cuba opening up, apparently referencing Obama’s visit to the country this week. Ek’s comments could foreshadow a possible move for the service into Cuba in the near future. However, considering the average Cuban gets a state salary of around $20 per month, the impoverished country doesn’t seem like a viable move for paying streaming services just yet. Whether Spotify may move its service to Cuba in hopes of padding its 10s of millions of free, ad-based users in the near future remains to be seen.

While Spotify’s latest number is impressive, the streaming service’s estimated growth does appear to fall just short of Apple Music’s over roughly the same period. Apple execs confirmed in February that the service has surpassed 11 million subscribers since its June 30, 2015 launch. That increase can’t be ignored, even if Spotify has a healthy lead right now. Apple Music is expected to reach 20 million subscribers by the end of 2016.

Beyond Spotify and Apple Music, the competition isn’t even close. Deezer, a streaming service based in France, has over 6.3 million users, while Jay-Z’s Tidal only hit the 1 million mark at the end of September. It appears that, at least for the foreseeable future, Spotify and Apple Music will continue to fight for the biggest share of the growing on-demand subscription music streaming market.

Spotify looks poised to remain at the top of the pile, but there are a lot of variables in the relatively new field. No matter how well-positioned Spotify is at the moment, Apple Music is a big enough threat to keep the streamer on its toes.

Updated 3/21/16 by Ryan Waniata: Spotify CEO Daniel Ek has confirmed the service now has 30 million paying subscribers.

Movies & TV

Apple TV Plus streaming service recruits Hollywood A-listers to take on Netflix

Apple has an ambitious slate of original programming it has been developing, and now we know where we'll be able to see it. Apple confirmed its new subscription service, Apple TV Plus, and revealed some of the projects it will air.
Movies & TV

Apple teases Monday’s big event with an early look into Steve Jobs Theater

Apple is gearing up for a big event on Monday where it's expected to unveil a video-streaming service. But more than 12 hours before it starts, the company has apparently already cranked up the event's livestream ...
Movies & TV

MoviePass returns to unlimited movies plan, but with plenty of restrictions

Troubled subscription-based movie service MoviePass is making headlines on a daily basis lately, and not in a good way. Here's a timeline of events for the company once described as Netflix for movie theaters.
Movies & TV

Disney completes its $71.3 billion purchase of 21st Century Fox

Now that Walt Disney Company has closed its $71.3 billion purchase of 21st Century Fox's movie and television assets, what does this future hold for franchises like X-Men, the Fantastic Four, The Simpsons, and the rest?
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Home Theater

What year is this? Apple might drop a new iPod tomorrow

After two days of surprise hardware releases that have brought us new iPads and iMacs, rumor has it that we may see an update of Apple's iPod as soon as tomorrow, sparking a mixture of nostalgia and curiosity.