Instagram’s first-ever ad campaign will bring users’ photos to billboards in France

instagram interactions likes comments drop decrease
Gannon Burgett
Instagram users in France could soon see their photos on digital billboards courtesy of the app’s first-ever advertising campaign.

Beginning this summer, the French publicity campaign will also incorporate community-sourced images into its online ads, and in movie theater promos.

The initiative is being launched in time for the UEFA Euro 2016 soccer tournament, which France is hosting. The month-long tournament has already received a major digital push from cellular carrier Orange, including a project to light up the Eiffel Tower using surveys of social media posts.

Instagram’s parent company Facebook claims that the campaign will run throughout summer, reports French daily Les Echoes. The head of Facebook France, Laurent Solly, describes it as “a way to celebrate our Instagram community, [which is] very active in France.”

The French agency behind the ads claims it was directly inspired by the content on the app. Instagram currently boasts a user base of 5.8 million in France, and over 400 million worldwide.

Although the “very visible” campaign’s budget has not been disclosed by Facebook, the company claims that it will be “significant.”

Despite boasting solid mobile advertising revenue growth, Instagram has pushed through a number of major changes this year. Last month it introduced a design overhaul, including the launch of a new logo, and just recently it rolled out what has turned out to be a divisive algorithmic timeline.

The new advertising campaign, alongside the updates, is part of a larger promotional drive from the app in light of the growing competition from rival visual media platform Snapchat. The latter is currently grabbing the limelight due to a spike in its daily average users.

Product Review

Hue who? Nanoleaf Canvas brings a riot of color and vibrancy to the smart home

Fun and festive, Nanoleaf Canvas feature lighting adds personality and vibrancy to any room. Nanoleaf Canvas features squares that you can connect in any configuration you’d like. Sync to music, play games, or relax in soothing light.
News

Lawsuit alleges Apple falsely advertised the screen size of the iPhone X

A lawsuit alleges that Apple was dishonest in the way that it marketed the iPhone X. The lawsuit alleges that despite Apple's marketing campaign, the new iPhone is not in fact all screen because of the notch.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.