VideoBlocks becomes StoryBlocks to prep for future content expansion

videoblocks is now storyblocks graphicstock young male adult taking photos with camera while sitting on edge of mountain beau
The first subscription video, audio and image stock company has a new name. On Monday, September 18, VideoBlocks announced the launch of StoryBlocks, a rebranding designed to capture the company’s growing library encompassing multiple media types. With the rebranding, StoryBlocks expands beyond video and audio to include a brand-new image marketplace.

The company originally launched as Footage Firm, but altered the brand name to VideoBlocks when the group switched from sending DVDs in the mail to an online video marketplace in 2011. While the company was originally founded by a videographer after realizing a school project would cost $3,000 just for b-roll footage, the company has since expanded to include audio as well as photographs under a separate website,

The move allows the company to maintain its subscription-based model, which underpinned its initial success, but also allows the platform to expand into additional media categories in the future. While VideoBlocks was known for a one-price subscription giving creatives access to videos and audio at and photos at GraphicStock, the company is now launching an image marketplace with the rebrand. Just like the video marketplace, the photo marketplace expands the available photos, offering a 60-percent discount to members and paying out 100-percent commission to contributors. the “a la carte” photo marketplace uses a flat $10 cost for each photo, or $4 for members. Along with the marketplace, the photo section of StoryBlocks will also have a subscription option modeled after the video platform.

The company will keep the subscription model and separate marketplace option, but by placing all the content types under one platform, the firm will also be launching subscription options that cover multiple types of content. T.J. Leonard, StoryBlocks CEO, says that one in three creatives buys more than one type of stock media while one in ten will buy video, audio, and photos.

“We started with video and as we’ve expanded into images and music, we’ve done that through additional properties,” Leonard said. “As we look to the future, we see ourselves expanding to more types, such as photo, video, music, templates and fonts.”

With the rebrand, StoryBlocks also gets a new look with a redesigned website. The design changes aim to create a uniform experience across the different available content types. Users can log in once to access all the different media categories.

With the rebrand, launches. VideoBlocks and GraphicStock will maintain their separate URLS but will over time emerge with the StoryBlocks website. Search filter options will help make it easy for creatives to find the right type of content despite the eventual merger into a single website.

“Eight years ago, I started a stock media company with a single vision: to provide creative content that everyone could afford,” said Founder and Executive Chairman Joel Holland. “This is still our mission as Storyblocks. Along with our new name, we are now offering our members 60-percent savings on millions of photos in our new image Marketplace and passing 100 percent of the earnings on to the original artists. There is a lot of great change happening, but our business model is staying the same. The creative community comes first every time.”

Earlier this year, the company reached 100 million downloads. StoryBlocks started accepting stock photography submissions in February in order to start building a wide variety inside the new pay-per-piece photo marketplace.


Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Home Theater

Plex is the latest player to contemplate the subscription streaming game

With massive reach thanks to its client app being supported virtually every media device on the planet, Plex is now looking at the future of its media curation platform. A future that may include free and subscription services.

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Emerging Tech

The best drone photos from around the world will take your breath away

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.