Instagram can now predict who America’s Next Top Model will be

instagram predict fashion model success screen shot 2015 09 06 at 11 55 33 am
Eager for spoiler alerts but disappointed by Reality Steve’s coverage? Have no fear — Instagram is here! No longer just a platform for making your life look enviable, Instagram is now being used to predict who the next stars of international fashion runways will be. Thanks to a team of researchers at Indiana University who had the arduous task of looking through gorgeous men and women’s Instagram feeds, we now have an algorithm that can determine which faces will soon not only be Insta-famous, but also famous-famous.

In completing their study, scientists examined statistics — including hair and eye color, height, hip, waist, dress and shoe size — of 400 fashion models from the Fashion Model Directory. They then turned their attention to whether these models were represented by agencies, and the agencies’ caliber. Researchers noted, “Models with a top agency have, everything else being equal, nearly 10-time higher chances of walking a runway than their counterparts represented by non-top agencies.”

Finally, and here’s where it gets interesting, the Indiana University team turned to the models’ social media presences, specifically on Instagram. Metrics like their number of followers, post frequency, number of likes and comments, and the general tone of the comments (positive or negative) were all taken into account, and were ultimately used to predict how successful a model was in the fashion industry.

As Emilio Ferrara, a computer scientist at the University of Southern California who was responsible for much of the research, told CBS News, “When we added the social information, we realized that we will be able to predict with above 80 percent accuracy whether a new face, a new model that just started … would become popular, would run some top runway in the immediate future.”

In fact, six of the eight “new faces” the study’s model predicted would become popular based on Instagram data did indeed make it big, including Sofia Tesmenitskaya, Arina Levchenko, Renata Scheffer, Sasha Antonowskaia, Melanie Culley, and Phillipa Hemphrey.

Of course, there is a bit of a chicken-and-egg dilemma going on when it comes to Instagram and model popularity. It seems that models who are more active on social media are more likely to become famous than those who keep quiet or keep private. After all, generating buzz about yourself, especially on a medium as visual as Instagram, can never hurt in an industry that is literally predicated on looks.

As Giovanni Luca Ciampaglia told the Daily Mail, “Social media is changing the game dramatically. Traditionally, models don’t interact with consumers; but now their online activity plays an important role in popularity and, ultimately, success.”

So if you’re looking to break into the modeling business, start snapping those selfies. And who knows? Instagram may just be the key to your success.


Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Norsemen’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.

Japanese billionaire splashes the cash to break retweet record

Japanese billionaire entrepreneur Yusaku Maezawa has proved again he has a knack for self-publicity after launching a cash-prize contest to break the retweet record. Maezawa is the same man who is hoping to go to the moon with SpaceX.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.