Skip to main content

‘Offensive comments’ tops reasons Facebook users delete friends: Nielsen


These days, having a relationship with someone on Facebook can mean as much as having one in so-called “real life.” So adding and subtracting people from your list is an emotional process that can often require some careful consideration, and possibly even some soul-searching. But why do Facebook users add some people, delete other people, and leave some off the list, in the first place?

The answer is, well, not particularly shocking. According to a new study from NM Incite, a company owned by research firm Nielsen McKinsey, actually knowing someone in offline is the No. 1 reason users add someone to their friends list. Posting “offensive comments” is the primary factor in people hitting “delete.” Surprised? We didn’t think so.

Related Videos

Here are a few more, perhaps more-interesting, tidbits: The average Facebook user has 130 friends. Men use Facebook primarily for networking, and dating, while women use social media “for a creative outlet, for coupon/promos and to give positive feedback,” all of which sounds incredibly stereotypical — possibly even sexist. Connecting with family and friends is a big reason for using the social network (obviously), as is networking and other career-related activities, and entertainment.

NM Incite has created this handy infographic, which shows a few more of the stats about social network usage. Check it out below:


Editors' Recommendations

What is Reddit?
A person using Reddit on a Macbook.

If you spend a lot of time online, chances are you’ve heard of Reddit. The site once billed itself as the “front page of the internet,” and that’s not an empty boast. As of November 2022, Reddit is the fourth most visited site in the U.S., according to Semrush, and the sixth most visited worldwide. So, what exactly is Reddit? Essentially, it’s a massive collection of forums where people can share news and content or comment on other people’s posts. Here's everything you need to know.
Further reading

Best subreddits
Most popular YouTube videos

Read more
How to undo reposts on TikTok (and why you should)
Undo Repost button on the TIkTok app.

Like most social media apps, TikTok allows its users to repost content they like so that they can show their followers. However, unlike apps like Twitter that make it clear exactly how to un repost and when you've successfully undone it, TikTok is a little more vague.

Read more
Level up your company’s social media strategy with Sprout Social
Sprout Social main office entrance with brand logo in full view.

This content was produced in partnership with Sprout Social.
Although virality and exposure are important qualifiers to any successful marketing campaign, driving revenue, customer loyalty and a real, measurable impact on business metrics is at the heart. Every day, social media leaders need to equip their teams to build and deliver marketing campaigns that impact the bottom line, while balancing community management and brand reputation. All of these responsibilities and opportunities require endless innovation for businesses and social media managers to connect directly with their customers to create personalized experiences that last past the first impression and purchase. The sophisticated ecosystem of today's social media also speaks to a more sophisticated user base, with customers having higher expectations that present both unique challenges and untapped opportunities. But how do you make sure your social campaigns, experiences, and content are reaching the right audiences and driving revenue? A centralized platform that unifies the world of social is how businesses can see social differently in their industry and can take it to the next level.

Strong business intelligence is the key to creating or improving on successful campaigns in almost any capacity. After extracting real, practical business value from content and channels, leaders can leverage those insights to make decisions that help the business grow. As a social media management platform, Sprout Social illuminates insights and data from social media conversations in a central, easy-to-use platform, increasing team efficiency and campaign ROI — without sacrificing authentic connection in the customer experience. Our platform streamlines workflows all in one place, so your team can easily elevate your brand story and rightsize the high volume of incoming messages, relationships with customers, and review management challenges. Most importantly, it is designed so users can nimbly manage social communications. It also gives leaders peace of mind, knowing their teams have the most intuitive capabilities to boost and cement the company's market leadership with easy-to-use social media management. Read on to learn more about what Sprout Social can do to help you optimize your social media strategy and better connect with your customers.

Read more