Skip to main content

Find everything that’s for sale in one place with new Pinterest Shop

pinterest android buyable pins
Image used with permission by copyright holder
Not too long ago, in an effort to make buying stuff on Pinterest easier, Pinterest offered its new “buyable pins” for purchasing everything on your “Want” board without ever leaving. Today, Pinterest took the shopping experience a step further with a new feature that curates all of the trending buyable pins in one spot, referred to on the Pinterest blog as the Pinterest Shop.

If you’re not a Pinner and unfamiliar with Pinterest, before buyable pins and Pinterest Shop, you could look at all the candles and scarves on Pinterest, but if you wanted to purchase any of them, you had to navigate to the seller’s site to make the purchase. Today’s Pinterest, however, allows you to automatically purchase anything with the blue Buy It button. The overwhelming success of the new button led to relationships and opportunities with major retailers such as Bloomingdale’s and IBM, who now provide products on Pinterest that you can buy while browsing through the boards of over 100 million users.

But because you still had to weed through millions of product pins to find the products with the blue button, Pinterest was unable to completely reach Pinners who log in and are ready to shop. The Pinterest Shop brings all the “trend collections” and buyable pins together — in somewhat of an online catalog, with all of your favorite things from your favorite retailers — to make shopping simpler. A Pinterest spokeswoman, Jamie Favazza, tells Wired, “As a catalogue of ideas, our mission isn’t to just show you those ideas, but to help you bring them to life.”

Although new and innovative for Pinterest, social media platforms are working on ways to make shopping within the platform more convenient. In the past, Facebook has experimented with its own buy buttons allowing merchants to sell their products directly from their pages. However, because the millions of Pinterest users visit and hang out on the platform specifically to look at and pin things they like, Pinterest could become a more successful platform for shopping.

The Pinterest Shop will be available over the next couple weeks and can be found on both Android and iPhone devices by tapping Shop in the app.

Editors' Recommendations

Christina Majaski
Former Digital Trends Contributor
Christina has written for print and online publications since 2003. In her spare time, she wastes an exorbitant amount of…
PayPal’s new Rewards feature adds Honey shopping discounts
PayPal

PayPal acquired rewards platform Honey several years ago and this week it announced it's folding Honey's features and services into its own platform as part of the new "PayPal Rewards" offering.

Honey is a popular browser extension that trawls the web in search of deals, coupons, and promotional codes. It means that from this week, all earned points, gift cards, and PayPal shopping credits acquired in Honey will now be viewable in a new Rewards section in the main PayPal app, making it easier for users to manage their related finances while also taking advantage of new ways to earn points.

Read more
Twitter begins testing new Spaces functionality for Twitter Communities
Twitter's Community Spaces feature on a mobile device.

Some fans of the bird app's recently launched Twitter Communities could see added functionality to the service today as Twitter begins testing a new feature for it.

On Wednesday, Twitter announced via a co-tweet, that it would begin testing a feature called Community Spaces (a combination of Twitter Communities and Twitter Spaces, hence the co-tweet between the Twitter Communities and Spaces Twitter accounts).

Read more
Facebook’s new controls offer more customization of your Feed
A smartphone with the Facebook app icon on it all on a white marble background.

Facebook isn't likely to stop recommending posts in your Feed anytime soon, but it is offering a few options for controlling the content you see there.

On Wednesday, Facebook parent company Meta announced that the social networking platform is offering two more ways to customize your feed: by selecting "Show more" or "Show less" on individual posts, and by adjusting new settings in Feed Preferences.

Read more