Skip to main content

Pinterest’s new acquisitions will make it easier to find, buy pins on the app

pinterest android buyable pins
Image used with permission by copyright holder
Pinterest has acquired two startups in its bid to push mobile shopping on its visual bookmarking app. The two companies are Pext, an app that matches images to user-created memes, and The Hunt, a community-run shopping service, reports the Wall Street Journal.

In particular, Pinterest is interested in utilizing the experience of the individuals behind the acquired services to improve its own search functionality, therefore making it easier for users to find (and buy) relevant pins.

The Hunt’s community of members already works with image-heavy apps like Pinterest, alongside other social networks such as Tumblr and Instagram, to help users source products they originally came across via those services. The Hunt’s CEO, Tim Weingarten, will join Pinterest’s commerce team as a product manager.

The Pext procurement is further related to acquiring talent. The app’s co-founder, Harsh Goel, specializes in image indexing and advertising (two golden words for a scrapbooking service such as Pinterest), while his past experience at Google should also come in handy.

With the purchase of the two startups, Pinterest’s acquisition tally has now grown to nine. The app’s head of engineering, Michael Lopp, said the following in a post: “We welcome the talented teams from The Hunt and Pext to Pinterest. As some of the best minds in mobile shopping, monetization, and image indexing technologies, their contributions will be incredibly valuable.”

Turning its users’ “discoveries” into shopping experiences has become a domineering strategy for Pinterest. The app first launched buyable pins in June and since then the number of purchasable items on Pinterest has doubled from 30 million to 60 million, according to Forbes. Depending on the product, a buyable pin can include everything from its price, to options regarding its colour and size.

Recently, the app took that approach one step further, by organizing all its buyable pins in one convenient place; the Pinterest Shop.

Editors' Recommendations

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
These new Targus gadgets make mobile computing safer and easier
Targus antibacterial light over a keyboard.

Targus, a company that produces laptop cases and various accessories for mobile computing, is launching several new products as part of CES 2022.

The new releases include an eco-friendly smart backpack, a fingerprint-enabled laptop docking station, and a variety of antimicrobial accessories to make computing safer.

Read more
Apple finally makes it harder to stalk Android users with its new Tracker Detect app
Apple Airtag in different polyurethane and leather key rings and loops

Apple has announced and released a new AirTags tracker app for Android called Tracker Detect. This has been done to resolve one of the privacy issues inadvertently introduced with AirTags earlier this year -- the ability to track someone without their knowledge. Once it was installed and a scan was initiated, the app was able to highlight unknown AirTag trackers nearby, essentially revealing the location of strangers and opening the door for planting an AirTag on someone without their knowledge to keep tabs on them.

AirTags were released earlier in the year as a rival to Tile and other Bluetooth trackers. They leveraged Apple's Find My network to help users track lost items by communicating with a combination of Bluetooth and Ultra Wideband. Unlike Tile trackers, they could also be used to geolocate lost items. However, AirTags also came with an unintended consequence: They could allow people to be tracked without their knowledge by simply tagging their clothes or personal property. Apple users would be protected against it as an iPhone running iOS 15 would be able to detect that an unknown AirTag was found moving with you, but that was not an option for Android devices.

Read more
New Apple iOS 15 features emerge in Tips app in advance of iPhone 13 launch
Apple's Craig Federighi standing in front of the iOS 15 logo.

One week ahead of Apple’s “California Streaming” event, Apple iPhone users are getting a peek at what the future holds for iOS 15. The Tips app began pushing notifications officially announcing upcoming iOS 15 features that are likely to roll out alongside the iPhone 13, which is widely expected to be unveiled at the September 14 event.

The full preview of iOS 15 is displayed in the Collections section of the Tips app, alongside the preview for iOS 14 and other iPhone guides. We've already done a deep dive into key iOS 15 beta features, but Apple has revealed some new information.

Read more