Pinterest’s new acquisitions will make it easier to find, buy pins on the app

pinterest android buyable pins
Pinterest has acquired two startups in its bid to push mobile shopping on its visual bookmarking app. The two companies are Pext, an app that matches images to user-created memes, and The Hunt, a community-run shopping service, reports the Wall Street Journal.

In particular, Pinterest is interested in utilizing the experience of the individuals behind the acquired services to improve its own search functionality, therefore making it easier for users to find (and buy) relevant pins.

The Hunt’s community of members already works with image-heavy apps like Pinterest, alongside other social networks such as Tumblr and Instagram, to help users source products they originally came across via those services. The Hunt’s CEO, Tim Weingarten, will join Pinterest’s commerce team as a product manager.

The Pext procurement is further related to acquiring talent. The app’s co-founder, Harsh Goel, specializes in image indexing and advertising (two golden words for a scrapbooking service such as Pinterest), while his past experience at Google should also come in handy.

With the purchase of the two startups, Pinterest’s acquisition tally has now grown to nine. The app’s head of engineering, Michael Lopp, said the following in a post: “We welcome the talented teams from The Hunt and Pext to Pinterest. As some of the best minds in mobile shopping, monetization, and image indexing technologies, their contributions will be incredibly valuable.”

Turning its users’ “discoveries” into shopping experiences has become a domineering strategy for Pinterest. The app first launched buyable pins in June and since then the number of purchasable items on Pinterest has doubled from 30 million to 60 million, according to Forbes. Depending on the product, a buyable pin can include everything from its price, to options regarding its colour and size.

Recently, the app took that approach one step further, by organizing all its buyable pins in one convenient place; the Pinterest Shop.


Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

Verizon video game streaming service leaked, currently testing on Nvidia Shield

Verizon is currently testing a video game streaming service that is already running on the Nvidia Shield set-top box, according to The Verge. The platform, named Verizon Gaming, will also eventually launch on Android smartphones.

Photoshop fail gives Aussie leader two left feet in official portrait

The Aussie prime minister doesn't have two left feet, despite an official photograph of the leader and his family suggesting otherwise. It was, of course, a Photoshop fail, and the embarrassing snafu was soon trending on Twitter.
Social Media

Instagram now lets you post to multiple accounts in one tap

Instagram for iPhone now lets you post to multiple accounts at the same time. It's not the regram feature that many users have been asking for, but it could prove useful for some users who manage more than one profile.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.