Don't get it twisted – SideCar may be giving out ride shares at SXSW, but it's not a taxi service. Passengers need not pay anything unless they want to.
SXSW 2013 Interactive Award finalist MARS app adds augmented reality to anything you take a photo of to provide additional data, making life a step easier.
With TV shows becoming more theatrical, the one way film can win back its viewers is to get social, local, and enhance the overall movie-going experience.
GE is rolling out its Brilliant Brew truck equipped with Barista Bots that can draw your portrait on a cup of coffee. But don't expect realistic results.
Everything is always a bit fluffy on Facebook, where you could only Like statuses and photos. That's why Jake Banks launched the Hater app in time for SXSW.