Jeff Zurschmeide

Jeff Zurschmeide

Jeff Zurschmeide is a freelance writer from Portland, Oregon. Jeff covers new cars, motor sports, and technical topics for a variety of newspapers, magazines, and online outlets. Additionally, Jeff is the author of eight published books on automotive topics, including photo histories of Portland International Raceway and Portland Speedway. His current automotive passion is divided between his 1976 Mini Cooper and his 1920 Model T Ford. His daily driver is a Mazda Miata, because duh.

Digital Trends Team

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The last American midsize plug-in hybrid is being squeezed out of existence

The 2019 Ford Fusion Energi plug-in hybrid can’t catch a break. Ford is planning to discontinue production next year, but looming tariffs could spell doom for an otherwise comfortable and very economically sensible sedan.
Cars

Let’s take a moment to marvel at how incredibly high-tech modern car tires are

When you think about it, an ordinary car tire is an amazing piece of work. It’s soft enough that you can leave a mark in it with your fingernail, but it lasts 20,000 to 50,000 miles on your car
Cars

Car designers can predict your future desires. This is how they do it

Automakers employ small armies of designers, and they’re relentless about asking consumers what they want. So, how do you get from the voice of the customer to the designer’s pen, and why does it go wrong so often?
Cars

2020 GMC Sierra sees a bunch of updates, including adaptive cruise

GMC announced updates to its 2020 GMC Sierra pickup truck, including much-needed adaptive cruise control, a 3.0-liter turbo-diesel engine option, improved towing cameras, and expanded availability of the 10-speed automatic transmission.
Cars

Six advanced tech features that make off-road driving easy

It wasn’t too long ago that driving off-road required serious skills and a lot of equipment. Thanks to technology, any family crossover SUV can hit the trail today and have a good chance of coming back in one piece.
Cars

How GMC built a carbon-fiber truck bed that laughs at cinder blocks

GMC is offering a new pickup bed made of carbon fiber in the 2019 Sierra. The new bed is 62 pounds lighter than the steel version, and GMC says it’s six times tougher. We went behind the scenes in the factory where the CarbonPro bed is…