Skip to main content

Tag Heuer will launch new Connected smartwatch with Android 2.0 on Tuesday

tag heuer 2017 smartwatch news carrera connected hands on review 18
Andy Boxall/Digital Trends
Luxury Swiss watchmaker Tag Heuer is gearing up to release a new smartwatch. Company CEO Jean-Claude Biver confirmed to Switzerland’s Neue Zürcher Zeitung recently that the firm’s second-generation watch, the as-yet-unnamed follow-up to the Tag Heuer Carrera Connected, is expected to launch as soon as Tuesday, during a live-stream that will begin at 7 a.m. ET.

Watch the announcement live, tomorrow at 12:00pm CET on Youtube #ConnectedToEternity

— TAG Heuer (@TAGHeuer) March 13, 2017

In 2015, Biver suggested Tag Heuer would release a second-generation Connected smartwatch by the end of 2016 or the beginning of 2017, and the company’s sticking to that promise. Biver revealed precious little about the forthcoming watch’s design, but said that it will boast GPS tracking accurate to within one meter, better wireless reception, a higher-capacity battery, NFC, and a “more powerful” display.

It will be one of the first to ship with Android Wear 2.0, the next-generation of the Google operating system. Standout features include the ability to run stand-alone apps, meaning the watch won’t have to be connected to a phone all the time. Improved input options will make it easier to respond to texts and messages. Support for Android Pay will enable contactless payments.

The new smartwatch will also come in a smaller size aimed at women. It will be made in collaboration with Intel, won’t carry Tag Heuer’s “Swiss Made” label, and will come in a range of colors and finishes. The watch housing and design is undergoing finishing touches in Switzerland, Biver said.

Biver wasn’t willing to spill the beans on the smartwatch’s price tag, but it won’t be cheap if the company’s last-generation entry is any indication. The Connected retailed for $1,500.

It also isn’t clear if the company will extend the same exchange offer it did to buyers of the Connected. For an additional $1,500, Connected owners can pop into a Tag Heuer dealer and swap the smartwatch out for a mechanical Carrera watch.

Biver revealed that the Connected has sold briskly. Tag Heuer has shipped 56,000 units so far, besting the company’s projection of 20,000 units and reinforcing reports in 2016 that select retailers carrying the watch couldn’t keep it in stock. The company increased production of the watch from 1,200 per week to 2,000 in order to keep up with demand, Biver said.

The company isaiming to ship more than 150,000 in 2017 as it reconstitutes a greater share of production resources to smartwatches.

At the 2016 launch event for the Connected, Biver called the watch “a new chapter in wearable devices” and the first “premium” smartwatch. It was distinctive for its design, which paid homage to Tag Heuer’s classic mechanical Swiss watches with a grade 2 titanium dial of numbers that encircle the screen.

But there is now far more competition on the market. Luxury brand Movado launched the Movado Motion and Bold Motion in late 2015. Fossil took the wraps off new high-end watches at the Consumer Electronics Show in January. And Swarovski plans to launch a smartwatch at this year’s Baselworld conference.

Put simply, Tag Heuer has its work cut out for it.

Updated on 03-13-2017 by Christian de Looper: Added tweet saying that Tag Heuer will launch a new watch during a live-stream on March 14.

Editors' Recommendations

Kyle Wiggers
Former Digital Trends Contributor
Kyle Wiggers is a writer, Web designer, and podcaster with an acute interest in all things tech. When not reviewing gadgets…
Mobvoi’s new TicWatch Pro 4G/LTE smartwatch lasts 2 to 30 days with a catch
The improved TicWatch Pro has 4G LTE connectivity and activity detection capabilities
mobvoi ticwatch pro 4glte review 4g lte 20

Mobvoi's Ticwatch series are among your best choices for an affordable smartwatch with basic fitness tracking features running Google's Wear OS platform. But it doesn't just offer budget models -- the TicWatch Pro is notable for its sleek look, great price, and extremely long battery life. Now there's a new TicWatch Pro in town, and it's rocking a 4G/LTE connection -- though the network access won't be enabled until a month after launch.

Despite that hiccup, there's a lot to explore here. Here's everything you need to know about the TicWatch Pro 4G/LTE, and check out our hands-on review for more in-depth impressions.
4G/LTE connection
The TicWatch Pro 4G/LTE's biggest new feature is right there in the name -- thanks to the ability to connect to 4G mobile networks, the new TicWatch is capable of functioning independently of a smartphone. Or rather, it'll eventually have that ability. Unfortunately, the feature won't be enabled on launch due to compliance issues with Verizon's 4G network. Instead, it will be turned on a month after the phone launches, on August 10. Until then, you'll still be able to use the watch on Wi-Fi and Bluetooth.

Read more
Beresheet 2.0 won’t go to moon, will have another significant objective instead
beresheet israeli craft posts selfie

SpaceIL hoped to be the company to put the first Israeli craft on the moon, but that hope was scuppered when the Beresheet craft crash landed. Now, the company has announced that it will be not sending a second mission to the moon after all, but will be pursuing a different, currently unnamed objective instead.

In April this year, the first private mission to the moon tried to touch down on the lunar surface. Unfortunately for the Beresheet craft, it suffered problems during the descent and crashed into the moon. It subsequently emerged that the crash was caused by a manual command which was entered incorrectly into the craft's computer, leading to a chain reaction which caused the engine to switch off too soon. The engine didn't fire early enough to slow the descent of the craft and it impacted the surface, leaving a visible impact crater which was captured by NASA’s Lunar Reconnaissance Orbiter.

Read more
Google Assistant 2.0 isn’t just a minor evolution. It’s a game-changing upgrade
google assistant 2 change the way we use phones feat

Folding devices like the Galaxy Fold and Huawei Mate X represent the next major alteration in phone design, but what about the next, next? What will change the way we interact with our phones, once we're done folding them in half?

Google gave us a teaser during the Google I/O 2019 keynote presentation, as it demonstrated the prowess of Google Assistant when the masses of data it requires to operate is shifted from the cloud to the device. Voice control has been part of our smartphone experience for a while, but the speed, versatility, and accuracy of this advanced system could be a game-changer.
Meet Google Assistant 2.0
What did Google announce? A next generation version of the Google Assistant we currently know and love from our Android phones, Google Nest products, or even Android Auto. Google Assistant uses three complex algorithms to understand, predict, and act upon what we’re saying, which requires 100GB of data storage and a network connection to operate. Google announced it has used deep learning to combine and shrink those algorithmic models down to 500MB — and that means it’ll fit happily on our phones, and stops network latency slowing responses and actions down.

Read more