100 days in, what do we know about Vine?

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Vine’s celebrated its 100th day since launch yesterday. Originally, Vine was rather shrouded in mystery: The six-second, looping video app was a Twitter acquisition that we all couldn’t quite get our heads around. And now that we’re 100 days in,  it’s time to start assessing what exactly Vine is and how far-reaching its content is. 

Then actor Adam Goldberg “figured it out” in February. Horror was the genre and home as an unsafe local was the theme, which took off and being crowned “The King of Vine.” The next month MADtv comedian Will Sasso couldn’t keep lemons from inexplicably popping out of his mouth on Vine, which fans ate up.

Since then we’ve seen Vine take over Fashion Week, be used to debut the Wolverine trailer, the addition of a new category in the Tribeca Film Festival that used Vine videos called The Six Second Film Festival, the use of Vine to record the Boston Marathon bombing, and perhaps the best use of Vine yet, the “Ryan Gosling won’t eat his cereal” Vines. Well done.

Aside from these specific use cases, video analytics platform Unruly has collected data around 10 million Vines between March 22, 2013 and April 22, 2013 to reveal exactly how the app is performing. Unruly found that on average, five tweets per second include Vines. While that’s a considerable amount, it turns out that user (or celeb) made Vines fare better than those created by brands: Just four percent of the top 100 Vines were created by brands.

It’s also important to note that the idea of a “viral Vine” is rather relative: Among the 10 million Vines tracked by Unruly, 433 Vines had more than 500 tweets, 176 had more than 1,000 tweets, and only 51 had more than 2,000 tweets. To put this into perspective, the chance of garnering more than 2,000 tweets is just 0.0000051 percent. Those are some slim odds, and small numbers compared to the type of Twitter traffic some memes (or Instagram posts, for that matter) see. 

In case you’re curious, the top performing Vine with 47,000 tweets was “Emo’s getting ready” by Harry Styles. 

The Boston Marathon was also a significant point in time for Vine; the event turned out to be the most viral topic on the platform. The most Vine embedded tweets during the tragedy occurred between 3 PM and 4 PM EST on April 15, the day after the Boston Marathon bombing. 19,667 tweets with Vine videos were tweeted or retweeted that day.

You can check out the list of the top 20 most tweeted Vines here:

Author Description RTs Link
Harry Styles Emo’s getting ready 47,894 http://vine.co/v/btBiEqQpgeU
Doug Boston Marathon news 39,546 http://vine.co/v/bFdt5uwg6JZ
Harry Styles Running and getting swooped at 33,757 http://vine.co/v/bUn7ddg2j9r
Lou Teasdale Clickin clubbing 25,146 http://vine.co/v/btbFIFKh9qX
TylerTheCreator SIKE!!!!! 16,708 http://vine.co/v/btXPeEhvpjL
TylerTheCreator Real Harlem Shake 12,573 http://vine.co/v/bDFIMdrr6BK
Mike Carroll FBI agent climbing 11,015 http://vine.co/v/bU6YvrOvnvx
Mike Lerner That’s a lot of phones 7,515 http://vine.co/v/bUMaEpnnjLn
The Wolverine Movie Teaser 7,312 http://vine.co/v/bDExaiMjJ1F
Will Sasso I Will Always Love You 7,076 http://vine.co/v/bgep05eMY3l
Lou Teasdale Happy Birthday Tour 6,751 http://vine.co/v/bDMMiIjLVq0
Darren Criss Blaine/Darren 6,204 http://vine.co/v/bUXa5dq22HW
Wiz Khalifa Best mom ever 6,121 http://vine.co/v/bFqbzzH2zmD
Lou Teasdale Me and Niall tour bus 5,525 http://vine.co/v/bDbuFEZd1BX
Wiz Khalifa Im finna teleport 5,403 http://vine.co/v/btlIn0b067x
Uncle Blazer PSA 4,974 http://vine.co/v/bj17p6hiiv0
Darren Criss Principal’s office 4,629 http://vine.co/v/bTKiUUpZJFd
Darren Criss Blaine on tour 4,290 http://vine.co/v/bPF6rA5bjpL

Kellin Quinn

Me getting naked 4,142 http://vine.co/v/bjj6erPUPEa

Marlo Meekins

MarLo Meekins’s post 3,972 http://vine.co/v/b623zdwVuJB

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