When times get rough, people want cheap entertainment. And when companies deliver, sales skyrocket. In his Thursday keynote speech at the DICE Summit, Valve CEO Gabe Newell made this point loud and clear using examples from his company’s Steam delivery platform.
For instance, after debuting Left 4 Dead at a typical $50 price point, Valve put it on sale for half off shortly after, via Steam. Sales increased by 3,000 percent, outdoing sales at the game’s original launch – a rare feat. Valve also showed a third-party game jumping 36,000 percent in sales with a weekend discount.


