Skip to main content

Report: Apple signs deal with EMI for cloud-music service

Apple cloudApple may well be the last one to the cloud-music party, but it could be bringing the biggest gift.

The Cupertino-based company continues to edge toward the launch of its cloud-based music service, with reports surfacing that it has just signed a cloud-music licensing agreement with EMI Music. Storing music in the cloud means a user can access their data wherever they are, so long as they have a device that can connect to the Internet.

According to Cnet’s Greg Sandoval, “multiple music industry sources” are also saying that Apple is on the verge of signing deals with Universal Music Group and Sony Music Entertainment. Apple has reportedly already secured a deal with Warner Music Group.

Once all of the dotted lines have been signed with the four major music companies, that would give Apple four more deals than Google or Amazon have for their respective cloud-based music services. Those two companies decided to launch services without licensing deals, with Google reportedly having had some serious difficulties in reaching agreements with the music labels. In late March, Amazon was apparently beginning to realize that having licenses may be a good idea after all, and as a result was going after such agreements – though there’s no word on those yet.

Not having deals places limitations on the kind of service that can be offered to users. For example, users have to upload tracks from their hard drive to the cloud. For people with thousands of music files on their computer, this will take a big chunk of time. There’s a chance that Apple’s service will be simpler for users – the company could scan a user’s music folder and then give instant access to master recordings on Apple servers. As for Google’s service, it doesn’t even have a music store in place and currently allows users to store up to 20,000 songs (you’d need a while to upload that many).

In his report, Sandoval says that the music companies are hoping that “Apple’s service makes [Amazon and Google] look shabby by comparison. The thinking is that if Apple’s service eclipses those of its rivals, it will prompt Amazon and Google to pay the labels’ licensing rates.”

If Apple can wrap things up with Universal and Sony in the next week or two, that would give it the opportunity to launch its cloud-based music service at its Worldwide Developers Conference in San Francisco starting June 6 – providing all the other aspects of the service are in place, of course.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
This great Prime Day MacBook Air deal probably won’t last long
A MacBook Air on a desk with an open book in front of it.

With the Amazon Prime Big Deals Day event now underway, this is the perfect time to buy a MacBook Air M1 at a fantastic price. It's just one of the many Prime Day deals going on right now to mark the start of the sales event. Buy the Apple MacBook Air M1 today and you'll pay just $750 so you save $249 or 25% off the regular price of $999. It's one of the more affordable ways of buying a MacBook although we have plenty of other Prime Day MacBook deals to check out too if you want to invest more in your new laptop. The Apple MacBook Air M1 may not be the latest tech any more but it's still more than powerful enough for most people to use it and enjoy it. Read on while we take you through what else you need to know about it before you tap the buy button this sales season.

Why you should buy the Apple MacBook Air M1
Back when it was first launched, we described the Apple MacBook Air M1 as "fast, fanless, and absolutely fantastic". It remains all of those things. We've broken down the differences between the M2 and M1 and while the newer chip is better, it's less of a substantial difference than you'd think.

Read more
The best October Prime Day MacBook deals available now
Digital Trends Best Prime Day MacBook Deals

Apple has a reputation for having expensive devices, so it's always great when we find a good deal on an Apple device, whether it's iPhone deals or iPad deals. Luckily, Amazon's Prime Big Deal Days event is shaping up to be a big deal, with lots of great deals on MacBooks across the board. And, while you can certainly wait until Prime Day itself on October 10th, we're already seeing some amazing MacBook Deals that you can take advantage of right now, and they're likely to still be great deals even by Prime Day.

We're also happy to see that there are great deals across retailers, and not just at Amazon. In fact, we're seeing Prime Day deals on MacBooks at places like Best Buy and Walmart, so if you have any special deals, cards, or coupons you can take advantage of, you're very much in luck. In fact, we're already seeing retailers undercut each other on great MacBook deals, which means more savings for you. So, without wasting too much time, let's jump right into some of the best deals we've found so far during Prime Day 2023.
Today's best Prime Day MacBook deals
MacBook Air 11.6-inch (2015) -- from $159

Read more
Apple almost rejected Google for this key Safari feature
A MacBook with Google Chrome loaded.

As part of an ongoing antitrust trial against Google, Apple has been defending its decision to make Google the default search engine in its Safari web browser. Now, a fascinating tidbit has just emerged: Safari could have been way better at protecting your privacy than it actually is.

In transcripts from the court hearing, it has been revealed that Apple considered making DuckDuckGo the default search engine in Safari’s private browsing mode while keeping Google as the mainstay everywhere else. Despite holding 20 meetings with DuckDuckGo’s executives between 2018 and 2019, Apple ultimately decided against the move.

Read more