Best Prime Day Fire TV deals for 2021: The best sales you can still shop

All the latest Amazon Prime Day Fire TV deals and sales

Prime Day has wrapped up, but if you look around, you can still find some terrific Prime Day deals. In particular, don’t overlook the bargains that are still available on the company’s own Fire- and Echo-branded products.

If your home-based streaming setup could use some new upgrades with some Prime Day 4K TV deals, then read on to see all the Prime Day Amazon Fire TV sales that are here for you to pick over (and don’t assume they’re only on Amazon). And we’ll also provide some advice about how to get the most out of the sale.

The best Prime Day Fire TV deals still available

Should you buy a new Fire TV in the last-minute Prime Day sales?

These Prime Day Fire TV deals are on par with or better than those offered during Black Friday, so if you’re thinking of buying a new smart television or streaming device, there won’t be a better time than now, and we don’t recommend waiting. If you’re worried about price differences, don’t expect prices to vary much between Prime Day and Black Friday season. There’s also a possibility that if you wait until Black Friday to shop, the increased demand will result in long shipping delays, and the new Fire TV you want might not be discounted to the same low price (or even discounted again at all).

Nonetheless, as you should with any big purchase, always do your research beforehand. Know what features you’re looking for and make a shortlist of which particular Fire TV device(s) you want so you’re ready to jump on the Prime Day Fire TV deals and don’t get caught unprepared. Don’t let yourself get last-minute decision paralysis, which could cost you the chance to jump on that Lightning Deal before it’s gone.

Make sure to compare prices and other retailer’s offerings during these Prime Day Fire TV sales as well, as other stores like to get in on the action to compete with Amazon. Best Buy also carries Fire TVs and devices, although these are almost always the same price there as they are on Amazon. That’s great news if you don’t have a Prime membership, though, as Best Buy’s deals are open to all. You’ll also want to look closely at Amazon’s ratings and reviews of a product before you jump on any Prime Day Fire TV deals — just don’t drag your feet too long as these offers go quickly.

Virtually every product Amazon makes goes on sale during Prime Day, and last year was no exception. In 2020, shoppers got to pounce on some juicy Prime Day Fire TV deals on the Stick models, the Recast, and the Cube, with the biggest price cuts targeting the more expensive models (considering the HD and 4K Fire TV Sticks are already pretty cheap even at their normal prices of $30-$50). The Fire TV Cube and Fire TV Recast saw markdowns of up to 35%, for example.

Toshiba and Insignia smart TVs were also common among last year’s Prime Day Fire TV deals. Prices were as low as $100 for the smaller HD models or starting in the low $200s for the 4K UHD televisions. These Fire TVs are pretty budget-friendly as it is, and Prime Day is a great chance to score one for super-cheap. Insignia is actually a Best Buy brand, too, and its online outlet is a great place for Prime Day Fire TV sales if you don’t have Amazon Prime or if a particular deal you had your eye on sells out before you can grab it.

How to choose a new Fire TV after Prime Day

Virtually all of the devices that Amazon makes go on sale during Prime Day, and that’s certainly the case with Fire TVs and Fire devices as well. If all you need is a cheap streaming stick to add online capabilities to your “dumb” TV, then look for Prime Day Fire TV deals on the Fire TV Stick (both the HD and 4K models), the Fire TV Cube, and the Fire TV Recast. You’ve got a few options available to you if you’re planning to add a little Fire to your streaming toolkit, depending on your needs. Prime Day discounts often come in the form of limited-time Lightning Deals, so you’ll want to be ready to grab the one that’s right for you. Here’s a quick rundown of the different devices.

The Amazon Fire TV Stick is a handy little media stick you slot into the back of your TV via the HDMI port. Once plugged in, it turns any HDTV into a smart TV, enabling you to easily browse plenty of great streaming services. It provides access to the likes of Netflix, YouTube, Prime Video (of course), Disney+, Apple TV+, YouTube, and much more. It also comes with an Alexa Voice Remote so you can choose to speak to your TV rather than press buttons to navigate menus. It can also be controlled by other Alexa devices like the Echo smart speaker.

Alternatively, the Fire TV Cube is a more advanced streaming device if you want more features and can stretch your budget. It offers access to all the same apps, but it also an Echo smart speaker, so you can give commands and ask various questions without having to worry about tapping buttons.  You can use it to replace your universal remote — with its built-in IR blaster, it can send commands to hundreds of home theater devices. It could be overkill if you simply want to watch more Netflix, though, or if you already have an Alexa-enabled speaker you can use.

Then there’s the Amazon Fire TV Recast. It reimagines the DVR, allowing you to record up to four shows at once and store up to 150 hours of HD programming. It also has Alexa support (although note that this isn’t built into the Recast itself), so you can navigate the menus and all your recordings with your voice if you own another Alexa-enabled device. Best of all, you can stream your recordings to compatible smartphones and other devices, so you can take your favorite shows wherever you go. It’s ideal for those that love DVRs but want a little more for their money.

Finally, if you’re in the market for a whole new smart TV rather than a simple external streaming device, several models from Toshiba and Insignia — known as Fire TV Edition models —  integrate the full Fire TV experience right into the television’s software for an easy, all-in-one streaming media solution. They also tend to be super affordable, with prices that start below the $500 mark. These Prime Day Fire TV deals are the perfect way to add a smart television to your home theater setup on the cheap.

Editors' Recommendations

Jennifer Allen is a technology writer with over 10 years of experience. She primarily writes about the best deals coverage…
Best 65-inch TV deals: Get a 65-inch 4K TV for under $400

If you’re in the mood for a new TV, it’s worth considering going big. If you have aspirations for a cinema-like home theater, or simply need to land a large TV for your living room or other viewing area, you can shop the best 70-inch TV deals and the best 75-inch TV deals, but for many people a 65-inch TV is just the right size. All of the best TV brands should have something to offer in the 65-inch range, and right now that could even include some savings. There are a lot of 65-inch TV deals currently going on, which is why we’ve decided to make shopping for one a little easier by rounding up all of the best 65-inch TV deals below. You’ll find discounts on some impressive 4K TVs, and there’s even an 8K 65-inch TV worth considering. This list includes major retailer offers, like Best Buy TV deals, Amazon TV deals and Walmart TV deals, as well as offers from individual retailers, like Samsung TV deals, LG TV deals, Vizio TV deals and TCL TV deals.
Insignia 65-inch F30 4K Smart TV — $350, was $450

The Insignia F30 Series is a 4K smart TV that offers impressive affordability, with this 65-inch model offering tremendous value. The F30 presents all of your favorite content in breathtaking 4K resolution, and HDR technology provides a wide range of color details and sharper contrast that make movies more immersive and things like sports more impactful. This TV also offers smart features like Alexa voice control, DTS Studio Sound, and Apple AirPlay. And because the Insignia F30 is a Fire TV, it will give you instant access to over 500,000 streaming movies and TV episodes, and access to thousands of channels and apps.

Read more
Amazon Prime Day 2024: Amazon confirms the shopping holiday for July

Amazon has confirmed another Prime Day for July 2024. Exact dates for Prime Day 2024 have not been announced yet. This year marks the tenth anniversary of Amazon's massive shopping holiday.

After ten years of Prime Day, this confirmation might seem a little obvious, like confirming that Halloween will happen again this year. But the dates for Prime Day shift slightly every year, and sometimes Amazon announces a second Prime Day in the fall. Some recent Prime Days have taken place in late June, so this announcement confirms a later-than-usual date. It's likely that we won't know the exact Prime Day 2024 date until a few weeks before it starts, perhaps in mid June.

Read more
Fire TV sticks are up to 40% off in Amazon’s Big Spring sale

Amazon is hosting a Big Spring sale and with it comes some huge discounts on Amazon Fire TV devices. There’s up to 40% on some of the best ways to stream through your TV so there’s something for every budget and need here. With five different models on sale from the basic Amazon Fire TV Stick right up to the Amazon Fire TV Cube, we suggest you click the button below to see the full wealth of items on sale for yourself. If you’re not sure which Amazon Fire TV Stick is for you though, keep reading and we’ll take you through our recommendations.

See All Deals

Read more