Skip to main content

Connected TV sales on the rise

According to the DisplaySearch Q3’10 Quarterly TV Design and Features Report, the category is forecast to grow to over 118 million in 2014. We’ve already seen internet players like Google and Apple bring their own boxes to the market, but they’re not alone. TV set makers continue to develop new service platforms to offer a variety of new formats for TV viewing, while broadcasters are also launching their own standards and portals this quarter, such as Hbb.TV and YouView.

Figure 1: DisplaySearch Connected TV Forecast (2009-2014)

Source: DisplaySearch Quarterly TV Design and Features Report

“It’s an exciting time for the connected TV sector,” said Paul Gray, DisplaySearch Director of European TV Research. “It’s a battleground where TV set makers, internet video companies, free-to-air broadcasters, pay-TV and the IT industry are all rushing to stake their claims.  IPTV is moving from being a technology to becoming recognizable service offerings.”

Despite the growth of the connected TV segment, no clear front-runner has emerged.  Only around 10% of the connected TVs sold in Japan have joined a network so far, while expectations for North America have been scaled back as the TV market struggles in the region this year.

Gray added, “It has been a long, challenging journey so far, especially with new competitors like Google TV joining the battle. Set makers will have to acquire new skills such as negotiating content deals in order to succeed. I think most of the TV supply chain senses that this is a seismic shift in the usage of TV that will be far more significant than 3D, which will not alter TV function or usage patterns.”

It is expected that the connected TV market will split, with basic connected sets carrying enhanced services such as Hbb.TV, YouView and VuDu, while the smart TV segment will encompass configurable apps, sophisticated search and navigation engines, and advanced user interfaces. DisplaySearch defines a smart TV as one that can retrieve content from beyond walled gardens, has intelligent search and recommendation, is upgradeable by its owner, and is able to network seamlessly with other devices in the home.

Editors' Recommendations

Laura Khalil
Former Digital Trends Contributor
Laura is a tech reporter for Digital Trends, the editor of Dorkbyte and a science blogger for PBS. She's been named one of…
Best 70-inch TV deals: Get a big screen for sports for $410
The Samsung 70-inch Class 7 Series 4K TV in a living room.

The best new movies to stream on Netflix, Hulu, Prime Video, Max, and more are made all the better with a big screen TV. A 70-inch TV may be just the right size for many home theaters, and it may also come with just the right savings. 70-inch TVs are a little nontraditional in terms of their size, but they do make for some pretty good TV deals and there are several 70-inch TV deals worth taking a look at right now. They include some of the better Samsung TV deals we’ve seen, as well as some QLED TV deals. Read onward for all of the details on how to save on a new 70-inch TV. You’ll find some information on why each may be right for you as well.

And while 70-inch TVs may be just the right size for some home theaters, if you simply want a big screen TV and don’t need anything specific, there are a lot of 65-inch TV deals, 75-inch TV deals, and 85-inch TV deals you should take a look at.
Insignia 70-inch F30 Series LED 4K TV — $410, was $500

Read more
Best Buy TV deals: Save on QLED TVs, OLED TVs, and 8K TVs
The Vizio V-Series 4K TV in the living room.

Best Buy is a great retailer to turn to if you’re in the market for some of the best TV deals. It has a huge selection of brands that often include Samsung TV deals, Sony TV deals, TCL TV deals, LG TV deals, and Vizio TV deals. And while you may also find the right TV deals for you among the current Amazon TV deals and Walmart TV deals, there are a lot of options to choose from at Best Buy right now. To make shopping for a new TV a little more convenient we’ve rounded up all of the Best Buy TV deals we feel are worth taking a look at right now. Reading onward you’ll find some great budget TV options as well as some more premium TV options that include both QLED TV deals and OLED TV deals. You’ll even find one of the better 8K TV deals available as well.
Insignia 55-inch F30 4K Fire TV -- $220, was $260

A 55-inch 4K TV is a good size to suit most rooms, and the Insignia F30 has almost everything you could hope for in a TV this size. It presents all of your favorite content in breathtaking 4K resolution, and HDR technology provides a wide range of color details and sharper contrast, making movies more immersive and things like sports more impactful. Versatile connectivity ports make it easy to connect home theater peripherals. This TV also offers smart features like Alexa voice control, DTS Studio Sound, and Apple AirPlay. And because the Insignia F30 is a Fire TV, it will give you instant access to over 500,000 streaming movies and TV episodes, and access to thousands of channels and apps.

Read more
Best OLED TV deals: Save on LG C3, Samsung S90C, and more
LG's 2023 C3 4K OLED TV.

There are a lot of TV deals going on right now. If you want to shop by brand you should take a look at the best Samsung TV deals, best Sony TV deals, best LG TV deals, best TCL TV deals, and best Vizio TV deals, but if you want to ensure top notch picture quality you should take a look at both QLED TV deals and OLED TV deals. All of the best OLED TV deals are what we’re focused on here, with TVs utilizing OLED technology offering up some pretty good deals right now. Reading onward you’ll find all of the details on how to save on a new OLED TV. These OLED TV deals have a lot of sizing options, but if you’re looking for a specific size check out the current 65-inch TV deals, 70-inch TV deals, 75-inch TV deals, and 85-inch TV deals.
LG 42-inch C4 OLED 4K webOS TV — $1,300, was $1,500

The C4 Series is a step into LG’s advanced TV lineup. It’s packed with features, including an AI Processor Gen 7 that up converts all your favorite content into 4K as you watch, NVIDIA G-Sync and AMD FreeSync Premium for gamers, and four HDMI ports for connect peripheral components in excess. This TV leans heavily on AI and the webOS 24 platform to help you find new content and organize everything you already know about, which allows you to search less and stream more.

Read more