Skip to main content

Hulu gives its living room UI a facelift

Hulu Plus living room
Image used with permission by copyright holder

Developers and designers at Hulu have revamped the user interface for Hulu Plus subscribers, rolling out the update today to users watching the streaming service on Samsung smart TVs, select Blu-ray players and Roku boxes, with the Nintendo Wii soon to follow.

This cosmetic change comes after last fall’s launch of the living room UI, and the main aim here appears to be a melding of design and functionality, presenting “more vivid” artwork and navigation that points you straight to the shows you like to watch. This “tray-style format” lays out recommendations, popular shows and movies, top 100 clips and movie trailers for you to scroll through. “Shows You Watch” works as a sort of a shortcut to your favorite shows by letting you jump right into the latest episodes of the ones you view most.

Search has been improved so that results appear automatically right below the query. Playback controls have been simplified — up or down to display the playback menu, or left or right for rewind and fast-forward. Hulu Kids has been added to the UI with access to commercial-free children’s content. New users can also sign up for a Hulu Plus account directly from within the app.

More details can be found on Hulu’s official blog regarding the UI facelift. There was no mention of when the new look might come to other set top boxes like Apple TV and other video game consoles.

Hulu doubled its subscriber base to four million from a year ago by the end of the first quarter, signaling that it was becoming a popular alternative to cable. It has also been frequently mentioned in the rumor mill regarding a possible takeover, the most recent of which was Yahoo reportedly readying a bid to scoop up the service.

Editors' Recommendations

Ted Kritsonis
A tech journalism vet, Ted covers has written for a number of publications in Canada and the U.S. Ted loves hockey, history…
Disney will soon own 100% of Hulu
App icons for Disney+, Hulu and ESPN.

As part of a buyout move that's been several months in the making, Disney will soon purchase Comcast's 33% stake in Hulu, becoming the sole owner of the popular streaming service.

The Walt Disney Company, which already owns the other two-thirds of Hulu thanks to its 2019 purchase of 20th Century Fox, made an announcement today that updates the timeline for its acquisition. In the statement, Disney said it expects to pay Comcast Corp.'s NBC Universal approximately $8.61 billion. The purchase amount is to be based on an appraisal of Hulu's value conducted on September 30, 2023.

Read more
Disney+, Hulu, ESPN+ get new pricing schemes this fall
Disney Plus on Roku.

Disney+ — and along with it, fellow Disney-owned streaming services Hulu and ESPN+ — have never had the simplest of pricing schemes. And this fall they're going to get a little more complex -- and more expensive. And more countries are getting more options.

First up: Canada and some European nations will get the ad-supported option for Disney+ starting November 1, 2023. It'll run $8 in the former, and 5 pounds or 6 euros in the latter. Current subscribers will stay in the ad-free plan unless they actively decide to switch.

Read more
Hulu content is coming to Disney+ in a single app, with a higher ad-free price
App icons for Disney+, Hulu and ESPN.

The complicated scheme that is the Disney family of streaming services is going to get a little more complicated. Disney CEO Bob Iger, during the company's second-quarter earnings call, announced that Disney is going to create a "one-app experience" in the U.S., bringing Hulu content into the main Disney+ app.

It's also going to increase the price of its ad-free plan, which currently stands at $11 a month.

Read more