Skip to main content

OnePlus finally axes invites and lets customers pre-order in late October (updated)

oneplus axes invites opens pre order one 02 1500x1000
Image used with permission by copyright holder
OnePlus has been getting all kinds of bad press in the past few weeks for its questionable marketing campaigns, but now the smartphone startup has some good news for its would-be customers. The company is working on a pre-order system that should launch in October, so girls won’t have to send sexy pictures anymore and guys won’t have to be invited to get the coveted OnePlus One smartphone.

During an “Ask Me Anything” Reddit session, a member of the OnePlus team said that the startup is hard at work on the pre-order system and expects to get it up and running by October. Then, OnePlus will kill off the invite system and stop limiting who gets its unique One smartphone. The pre-order page should have been up in September, but unforeseen problems delayed its launch.

Updated on 09-18-2014 by Malarie Gokey: OnePlus officially announced that it will open the OnePlus One up for preorders in late October

Then, in mid-September, OnePlus officially announced that starting in late October for a limited time, anyone who wants a OnePlus One can order the phone online. If OnePlus has your phone in stock, it will ship immediately, but if the company’s sold out, you’ll be added to the preorder list. However, that means if a lot of people order the phone, preorders may get pushed back for a long time.

“No matter what, we’ll always tell you our best approximation for when it will ship before you submit the payment authorization (we’ll reserve the payment and charge you when we ship),” OnePlus added.

No exact date was given for when the preorder period will start, nor for how long it will last or how many OnePlus Ones are in supply.

Related: Check out our OnePlus One review

The invite system resulted in a very limited launch of the One to a select few users. The exclusivity of the phone, along with its innovative design and special CyanogenMod version of the Android OS, generated a lot of hype and would-be customers would do almost anything for an invite. OnePlus took full advantage of the craze and issued several social media contests, many of which have proven controversial.

Luckily, it seems that OnePlus must have learned something from its earlier blunders. Although the company did start another contest during the AMA session, it was strictly PG. OnePlus promised to send a hundred invites to users who replied to its post.

Editors' Recommendations

Malarie Gokey
Former Digital Trends Contributor
As DT's Mobile Editor, Malarie runs the Mobile and Wearables sections, which cover smartphones, tablets, smartwatches, and…
The OnePlus 12R is still one of 2024’s best smartphone deals
OnePlus 12R Genshin Impact Edition in hand.

OnePlus is still quite new to me, as I was a lifelong iPhone user until I joined Digital Trends. However, OnePlus has a pretty solid reputation in the mobile world, and now I can see why, as the OnePlus 12 is one of my favorite smartphones that I’ve used so far this year.

But the OnePlus 12 isn’t the only phone that OnePlus launched in 2024. There is also the more affordable value option, the OnePlus 12R, which even comes in a cool Genshin Impact Edition.

Read more
OnePlus surprises us with dazzling Android tablet and smartwatch
A press image of the OnePlus Watch 2 Nordic Blue edition.

OnePlus has launched a new Android tablet and a desirable special edition of the OnePlus Watch 2, both in beautiful color schemes that make us want them both right now. Unfortunately, that won't be easy if you live in the U.S.. The company has announced the OnePlus Pad Go tablet and OnePlus Watch 2 Nordic Blue edition smartwatch at an event in Helsinki, Finland, and both are currently only destined for a European release.

If you recognize the OnePlus Pad Go's name , it’s because the tablet was released in India last year, and it comes in the same stunning Twin Mint color scheme, which is as trendy as it gets. Although the company hasn't been forthcoming with all the details about the tablet, the specifications are unlikely to have changed from the model released in India. It has an 11.3-inch screen with a 2.4K (that’s 2408 x 1720 pixels) resolution, which it claims is currently the highest available on an Android tablet, and a 90Hz refresh rate.

Read more
I did a OnePlus 12 vs. OnePlus 12R camera test, and there’s a big difference
Genshin Impact Edition OnePlus 12R (left) and Flowy Emerald OnePlus 12.

OnePlus has had a very solid start to 2024 with the release of the OnePlus 12 and the OnePlus 12R. While both phones look very similar, one is a flagship, while the other is a more budget-friendly option with slightly lesser specs.

Though both devices' cameras appear similar at first glance, they’re actually quite different. In addition to different specs, only the OnePlus 12 has Hasselblad branding, meaning that it has better color calibration, white balance and exposure, and more. In short, photos you take with the OnePlus 12’s Hasselblad camera are probably going to look better.

Read more