Skip to main content

Android rebrands mobile security measures under one umbrella

Android’s security branding has never been particularly strong, but a new initiative by the company seems to be changing that by putting all branches of Android security under one umbrella. Posted to the official Android YouTube channel today, a video titled Protected by Android introduces the new branding of the same name.

To be blunt: There’s not much to it yet. Protected by Android is just a phrase that the company seems to be using as a catch-all for its security measures. The phrase appears as the title of the video and in the web address at the very end which promotes, a link to the “Safety” tab of Android’s official website.

Protected by Android

While the video doesn’t feature any new security measures that Google will be taking with its operating system, it does showcase a handful of different security features Android already provides as a nice reminder of what the OS already does for its users. The video showcases Play Protect, a way of verifying apps and keeping harmful malware out of the Play Store, Android’s security update reminders, and its privacy notifications that ask users what information they want each individual app to have access to and when.

As mentioned above, Protected by Android isn’t introducing anything new, but instead uniting Android’s security features under one brand. Now that it has been introduced, it seems likely that the branding along with its green checkmark shield logo will be making frequent appearances in all future Android software updates.

It’s a little curious that the branding wasn’t revealed at last week’s Google I/O alongside other Android software updates. That said, seeing how there isn’t any other new security information to go along with it, the branding announcement might not have fit next to the other major announcements made at the event.

Time will tell what else Google has in store for Protected by Android, but it’s certainly nice to have some level of brand uniformity for Android security moving forward.

Editors' Recommendations

Peter Hunt Szpytek
A podcast host and journalist, Peter covers mobile news with Digital Trends and gaming news, reviews, and guides for sites…
Google has a magical new way for you to control your Android phone
Holding the Google Pixel 8 Pro, showing its Home Screen.

You don’t need your hands to control your Android phone anymore. At Google I/O 2024, Google announced Project Gameface for Android, an incredible new accessibility feature that will let users control their devices with head movements and facial gestures.

There are 52 unique facial gestures supported. These include raising your eyebrow, opening your mouth, glancing in a certain direction, looking up, smiling, and more. Each gesture can be mapped to an action like pulling down the notification shade, going back to the previous app, opening the app drawer, or going back to home. Users can customize facial expressions, gesture sizes, cursor speed, and more.

Read more
Android 15 has a clever way to make notifications less annoying
The Lock Screen on the Google Pixel 8 Pro.

This year's Google I/O 2024 was kicked off with one of the rare keynotes where Android did not see most of the limelight. AI -- and more specifically, Gemini -- was the talk of the show, and even the Android section of the keynote was filled with all the intelligent features coming with Android 15. The second beta of Android 15 rolled out just a few hours after the keynote, and it brings many more features that weren't discussed onstage. One of them is "Adaptive Vibration," which seems exclusive to Pixel phones for now.

As the name suggests, Adaptive Vibration is designed to fine-tune the vibration strength of incoming notifications based on the environment or where your phone is located. Android Authority discovered the feature under the Sound & vibrations menu in Android 15 's settings.

Read more
Have one of these OnePlus phones? You can now download Android 15
OnePlus Open in Emerald Dusk open showing inner display flat.

The wait for Android 15 is over for some owners of some OnePlus devices. With Android 15 Beta 2 expected to launch today, OnePlus is rolling out the Android 15 Beta 1 for owners of the OnePlus 12 and OnePlus Open. Now, keep in mind that this is still a beta, meaning it’s intended for developers and advanced users, and there are still several known issues and bugs.

The update will roll out globally and needs to be manually installed. We highly recommend following the steps OnePlus has laid out in its forum post and backing up the data on your phone since there is a risk of bricking. To upgrade, you’ll need to be running Android and below; versions above it can’t be upgraded without rolling back.

Read more