Skip to main content

WhatsApp to share user data with Facebook, but you can opt out

fake news india mob violence whatsapp
When Facebook bought WhatsApp for $19 billion back in 2014, the encrypted messaging app’s CEO Jan Koum said, “Here’s what will change for you, our users: nothing.” That statement is no longer valid with WhatsApp most recent announcement to share some user data with its parent company.

With more than a billion users, WhatsApp is one of the most popular messaging apps in the world. Earlier this year, the company enabled end-to-end encryption for every user — which certainly seems to have caused a lot of problems in Brazil. After Facebook announced its acquisition, Koum also said “WhatsApp will remain autonomous and operate independently,” and while that’s largely been true, the new changes may not go over so well with some of its users. It’s sharing some information with Facebook, and it’s also planning to add businesses into the service by the end of the year.

“We want to explore ways for you to communicate with businesses that matter to you, too, while still giving you an experience without third-party banner ads and spam,” according to the company’s blog.

“Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls. We want to test these features in the next several months, but need to update our terms and privacy policy to do so.”

The company’s terms and privacy policy are being updated for the first time in four years — and it’s not just including the agreement with Facebook and its plan for businesses, but also other additions from over the years such as end-to-end encryption, WhatsApp Calling, and more.

“Facebook and the other companies in the Facebook family also may use information from us to improve your experiences within their services such as making product suggestions (for example, of friends or connections, or of interesting content) and showing relevant offers and ads,” according to the updated terms. “However, your WhatsApp messages will not be shared onto Facebook for others to see. In fact, Facebook will not use your WhatsApp messages for any purpose other than to assist us in operating and providing our Services.”

WhatsApp says while it will connect your number with Facebook, that information won’t be shared with others. You’ll also be able to opt out of sharing information with Facebook, and the company reiterated that the social network and WhatsApp itself will not be able to read people’s messages, thanks to the default encryption.

After hitting a billion users, the company now has to monetize its product. The strategy to bring businesses to the service is akin to what Facebook is testing with Messenger, which also recently hit a billion users. We’ll have to wait and see how WhatsApp implements this, and the company says it will begin testing before the end of the year.

“Our belief in the value of private communications is unshakable, and we remain committed to giving you the fastest, simplest, and most reliable experience on WhatsApp,” according to the the company’s blog.

Editors' Recommendations

Julian Chokkattu
Former Digital Trends Contributor
Julian is the mobile and wearables editor at Digital Trends, covering smartphones, fitness trackers, smartwatches, and more…
Sunbird looks like the iMessage for Android app you’ve been waiting for
Sunbird Android app screenshots.

The idea of iMessage for Android sounds like a pipe dream, and for the most part, it is. Apps like AirMessage and Bleeper do make it possible to get iMessage on your Android phone today, but they often require complicated networking and Wi-Fi port forwarding, plus a Mac or iPhone to run in the background 24/7.

These apps technically work, but they're not things the average user can comfortably and confidently rely on. A new app — called Sunbird — now promises to change that.
iMessage on Android, now simplified

Read more
You’ll soon be able to use WhatsApp on more than one phone
Two phones on a table next to each other. One is showing the WhatsApp logo, and the other is running the WhatsApp application.

WhatsApp, one of the most used messaging services in Europe and parts of Asia, is about to close a major flaw. As spotted by the sleuths over on WABetainfo, the company is planning an update that will allow the use of a secondary device -- including another phone or tablet. Currently, WhatsApp only allows phone users to link their account via its web or desktop clients.

The new feature is dubbed companion mode. Once it rolls out, you'll have a workflow that's quite similar to setting up WhatsApp Web or WhatsApp on the desktop. Rather than entering a number, you'll be able to scan a QR code with your main phone to log in to your existing WhatsApp account.

Read more
WhatsApp is copying two of Zoom’s best video-calling features
Call Links by WhatsApp

WhatsApp is taking a couple of pages out of Zoom's playbook. The Meta-owned company is rolling out the Call Links feature, making it easier for people to join audio and video calls with just one tap on the phone screen.

Mark Zuckerberg announced the new feature in a Facebook post on Monday morning. Starting this week, WhatsApp users will be able to tap the Call Links option within the Calls tab and create a link for audio or video calls to send to their friends and family, who will then tap on the link and join the call from there.

Read more