Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. We’ve got a handy guide on how to watch, but don’t expect to see any new iPads, iMacs, or AirPods at the show, all of which were revealed unceremoniously earlier last week.
Instead, Apple is using “It’s showtime” as a tagline which is presumed to allude to new bundled services and features coming to Apple TV and other devices. Rumors suggest Apple is gearing up to launch the next big streaming service, which could enable subscribers to watch content from various sources such as HBO and other TV networks, while also hosting Apple’s own programming.
Rumors of Apple creating content deals have been aplenty — for example, we know Oprah has a multiyear programming deal with Apple already — so expect the service to launch with a good deal of original programming from the Cupertino company itself. The service could cost around $15 a month, and may work with multiple devices now that Apple has shared its AirPlay 2 media streaming feature with TVs from other brands, with more devices expected to follow.
It may not be all services, either. There are rumors that Apple could launch a next-gen Apple TV device that’s part software and part hardware update to better facilitate its streaming features. That said, the company may be looking to get its streaming service in as many devices as possible.
The announcements may not stop at Apple’s TV and film ventures. The company is also looking to launch a “Netflix of news” subscription service, where you can get access to hundreds of paid news sources bundled into one app. Apple is looking to get a 50 percent cut of the revenue from the news service, which some publishers are reportedly balking at, and the service itself could cost $10 a month.
As mentioned above, there will be no iPads or AirPods at the event, the latter of which arrived with only minor updates rather than the slew of new features that were rumored, which ran the gamut from waterproofing to health monitoring features. Instead, Apple added only minor updates, including the addition of a new wireless charging case — for an extra $40. Overall, the AirPods announcement was underwhelming, to say the least, so we’re hoping Apple has something special to show us on Monday.
The latest Apple event begins at 10 a.m. PT on March 25 at the Steve Jobs Theater. We’ve got a full guide to help you watch the event here, and we’ll be covering the action live, so stay tuned to Digital Trends for more.
Update 3-25-2019: Updated with the latest rumors leading up to the event.
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