Skip to main content

Facebook rebrands to make its ‘monopoly’ more obvious across apps

Facebook has a new look designed to differentiate Facebook-the-company from Facebook-the-network while simultaneously making its ownership of other apps more obvious. On Monday, November 4, Facebook unveiled a new logo that will be used on the company’s lists of different apps. The update follows an investigation into Facebook-the-company’s acquisition of Instagram and WhatsApp as a potential monopoly.

The new Facebook-the-company logo uses a simple, sans serif, all-caps font. When space is limited, the logo simply becomes FB. Rather than that iconic blue, the new logo is a chameleon — adapting the pink, yellow, and purple gradient from the Instagram icon in that app and a solid green inside WhatsApp. The all-caps look is designed to distinguish the logo of Facebook-the-company from the familiar lower case logo of Facebook-the-network. The familiar logo will remain in use on the network, but will no longer represent the company as a whole.

In some cases, that new logo will be animated, which the company says is designed to represent the creation “of space for people and their stories.”

“This is the next step in our effort to be clearer about the products and services from Facebook,” the company shared in a blog post. “The new company branding is designed to help us better represent the diversity of products we build, establish distinction from the Facebook app, and communicate our purpose in the world.”

Facebook says the new logo was created with input from employees, users, and advertisers, and by working with designers from across the company to develop the simple new look.

The update comes after Facebook-the-company began inserting its name into its family of apps, a change designed to make sure users understand that sharing on apps like Instagram and WhatsApp also means sharing data with Facebook. The “Instagram from Facebook” notation on the sign-in page of the Instagram app, for example, will now include the new logo instead of a simple text annotation.

Facebook’s family of apps includes Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra, among other sub-apps like IGTV and Threads. A bipartisan group, however, is currently investigating Facebook-the-company for antitrust violations, digging into whether or not the company violated laws and stifled competition by purchasing Instagram and WhatsApp. While the two apps have been part of the company for years, the logo update attempts to ensure users understand that those apps are owned by the same company being criticized over mishandling user data and playing unwitting host to a political misinformation campaign.

Facebook-the-company will start using the new branding today, integrating the new look into all products over the next few weeks. Facebook-the-network will keep the same lowercase logo.

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Discord is making its Android app more like iOS, and in a good way
Discord app icon on the screen smartphone

If you own an Android phone, you may have noticed that the iPhone gets new features from your favorite apps before Android devices do -- or, in some cases, not at all. Discord is changing that by switching to React Native for its Android app.

According to a blog post written by Discord's product team, React Native is an open-source UI software framework that will allow the company to release new features across all platforms simultaneously. In other words, Discord users who have Android will receive all the new features the company introduces at the same the iOS app does instead of waiting for them to come weeks or months after iOS.

Read more
The new ways Meta will pay you to make content for Facebook and Instagram
facebook hacked

Creators on Facebook and Instagram will soon have more ways to generate revenue from their content.

On Tuesday, Meta CEO Mark Zuckerberg shared via a Facebook post (and in a series of comments on that post), a few updates on monetization for creators on Facebook and Instagram. These updates included expansions to existing monetization options, as well as a few new ways to make money.

Read more
WhatsApp now lets you control who can see your profile
The WhatsApp app icon on a phone with other messaging apps.

WhatsApp is now letting you decide who gets to view certain aspects of your profile.

This week, Meta's popular messaging and calling app announced via a tweet that it is offering new privacy options for its users, including the ability to choose "who from your contact list can see your Profile Photo, About, and Last Seen status."

Read more