Update: Apple slices price for Beats Electronics to $3 billion
The Cupertino tech firm will reportedly be purchasing Beats and all of its spoils, with an announcement to come in the next week.
From Compton to Cupertino: Why purchasing Beats is a smart move for Apple
With iTunes sales on the decline, iTunes Radio floundering, and an opportunity to access new revenue streams through an extremely popular hardware brand, Apple's acquisition of Beats makes a lot of sense.
Low subscriber numbers plague Beats Music
The service was able to add a mere 1,000 subscribers per day in its launch month. Beats Music is said to have a current count in the "low six figures."
Rumor: Beats Music just raised up to $100 million to keep up with Spotify
The Santa Monica-based service, whose attempts to edge Spotify come in a variety of forms, released its API just days before this rumored batch of funding.
Beats by Dre hands out $25,000 headphones to all Super Bowl players
Beats headphones gave out specially crafted $25,000 headphones to all of the players from both Superbowl teams this week.
Beats enters the music streaming wars in January with Beats Music launch
Beats announced its much anticipated on-demand music streaming service, Beats Music, will launch next month. Listeners can preselect a username right now.
Beats pops two new Pills and wireless Studio headphones for the holidays
Beats Electronics has unleashed new products just in time to get the kids begging for the holidays, including the Beats Pill, Pill XL and wireless Studio headphones.
